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Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470614153
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470614153
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470885602
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Gordon Korman
Publisher: Scholastic Canada
ISBN: 0545503388
Category : Juvenile Fiction
Languages : en
Pages : 258
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Book Description
"This book was originally published in hardcover by Scholastic Press in 2015"--Title page verso.
Author: Samantha Cervino
Publisher: Manor House Publishing Incorporated
ISBN: 9781988058429
Category : Body, Mind & Spirit
Languages : en
Pages : 0
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Book Description
"This book was written to assist you in achieving your own personal success, a well-balanced life and positive loving relationships ... through self-discovery and self-development"--
Author: Adrian Tchaikovsky
Publisher: Prometheus Books
ISBN: 1616143401
Category : Fiction
Languages : en
Pages : 642
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Book Description
Two young companions, Totho and Salma, arrive at Tark to spy on the menacing Wasp army, but are there mistakenly apprehended as enemy agents. By the time they are freed, the city is already under siege. Over in the imperial capital the young emperor, Alvdan, is becoming captivated by a remarkable slave, the vampiric Uctebri, who claims he knows of magic that can grant eternal life. In Collegium, meanwhile, Stenwold is still trying to persuade the city magnates to take seriously the Wasp Empire's imminent threat to their survival. In a colorful drama involving mass warfare and personal combat, a small group of heroes must stand up against what seems like an unstoppable force. This volume continues the story that so brilliantly unfolded in Empire in Black and Gold - and the action is still non-stop.
Author: Jennifer Aaker
Publisher: Crown Currency
ISBN: 0593135288
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.
Author: Gordon Korman
Publisher: Scholastic Paperbacks
ISBN: 9780545503259
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
The first book in an all-new, mesmerizing adventure from the masterful, #1 "New York Times"-bestselling author KormanNa fast, fun, and fantastic tale about a kid who can make other people do what he wants and who's wanted big-time because of it.
Author: Rapha?l Confiant
Publisher: U of Nebraska Press
ISBN: 9780803264182
Category : Fiction
Languages : en
Pages : 180
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Book Description
Trapped in the cane fields of Martinique, Adelise, delicate and flighty as a dragonfly, has found a way to keep her hard life separate from her secret soul. But when she is forced to move from her village to Fort-de-France, the island's unruly capital, and her aunt introduces her to the unsavory business of nightlife among the mulatto elite, Adelise must draw on ever more tenuous resources to remain free. Set against the politically charged backdrop of mid-twentieth-century Martinique, the story of this unlikely heroine's struggle unfolds in a language at once precise and enchanting, bringing to life both the inevitable harshness of life on Martinique and its inescapably lush beauty.
Author: Gordon Korman
Publisher: Scholastic Inc.
ISBN: 0545503337
Category : Juvenile Fiction
Languages : en
Pages : 226
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Book Description
The second entry in an all-new, mesmerizing adventure from the masterful, #1 NEW YORK TIMES bestselling author Gordon Korman! Jax Opus knows he's not like other kids. And it isn't his skill on the basketball court or his test scores that set him apart. No, Jax is different because he can hypnotize people. In fact, he might be the best hypnotist the world has seen in a very long time.You would think Jax would be happy about this. But really? It's ruining his life. He and his family are hiding from a master hypnotist who wants Jax out of the picture . . . forever. And the FBI is also starting to ask questions about Jax and his abilities. Jax thinks life might be getting a little better when a very rich, very powerful man asks him to help out with something. The reward will be great. And the price -- well, the price is that Jax starts taking on the man's memories. And some of them are pretty deadly.#1 NEW YORK TIMES bestselling author Gordon Korman keeps the thrills coming and the adventure nonstop as the past and the present collide to build a memory maze that Jax Opus may never escape. . .
Author: Rajat Chaudhuri
Publisher: Niyogi Books
ISBN: 938690652X
Category : Fiction
Languages : en
Pages : 295
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Book Description
A self-obsessed Calcutta detective who goes by his last name `Kar’, an enigmatic internet cafe hostess in Seoul, and a hotshot geneticist labouring away on a top-secret corporate project. These are just a few pieces in the puzzle that need to be put together to explain a world sucked into the whirlpool of the `butterfly effect’. In the decaying capital city of a near-future Darkland, which covers large swathes of Asia, Captain Old – an off-duty policeman – receives news that might help to unravel the roots of a scourge that has ravaged the continent. As stories coalesce into stories – welding past, present and future together – will a macabre death in a small English town or the disappearance of Indian tourists in Korea, help to blow away the dusts of time? From utopian communities of Asia to the prison camps of Pyongyang and from the gene labs of Europe to the violent streets of Darkland – riven by civil war, infested by genetically engineered fighters – this time-travelling novel crosses continents, weaving mystery, adventure and romance, gradually fixing its gaze on the sway of the unpredictable over our lives.
