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Author: Stuart Howie
Publisher:
ISBN: 9781925648829
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams: - Discover Stuart's 5-step SMART Way(TM). - Master your media without blowing your budget. - Learn how to craft, deliver and sustain superb communications. - Let social media work for you, not consume you. - Stand out from the pack in your industry. The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
Author: Stuart Howie
Publisher:
ISBN: 9781925648829
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams: - Discover Stuart's 5-step SMART Way(TM). - Master your media without blowing your budget. - Learn how to craft, deliver and sustain superb communications. - Let social media work for you, not consume you. - Stand out from the pack in your industry. The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
Author: Martin Hirst
Publisher: Routledge
ISBN: 1000246639
Category : Language Arts & Disciplines
Languages : en
Pages : 196
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Book Description
There have never been so many ways of producing news and news-like content. From podcasts, to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. News 2.0 bridges the gap between theory and practice to present an integrated approach to journalism that redefines the profession. Key ideas in journalism theory, political economy and media studies are used to explore the changing cultures of journalism in an historical context. Hirst explains the fragmentation of the mass audience for news products, and how digital commerce has disconnected consumers from real democracy. He argues that journalism requires a restatement of the role of journalists as public intellectuals with a commitment to truth, trust and the public interest. '. a powerful reply to those whose utopian dreams cloud their thinking about the political, social, economic and cultural implications of digital convergence.' - Vincent Mosco, Canada Research Chair, Queen's University '. essential reading for students, journalists and everyone interested in the future of news and journalism.' - Bob Franklin, Professor of Journalism Studies, Cardiff University '. tackles the urgent questions that surround journalism from a pragmatic yet radical perspective.' - Janet Wasko, Knight Chair in Communication Research, University of Oregon 'Anyone interested in where journalism finds itself now, and where it may be headed any time soon, should start by reading this book.' - Michael Bromley, Professor of Journalism, University of Queensland
Author: Fox, Andrew
Publisher: IGI Global
ISBN: 146669968X
Category : Social Science
Languages : en
Pages : 329
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Book Description
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.
Author: Penny Swift
Publisher: Fox Chapel Publishing
ISBN: 160765511X
Category : House & Home
Languages : en
Pages : 733
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Book Description
• Beautifully illustrated outdoor DIY project book. • 35 Step-by-step projects in 4 categories: Brick, Stone, Water, and Wood. • Attractive lawn and garden improvements for homeowners. • Shows how to construct professional-looking, stylish structures using basic equipment and easy-to-learn skills. • Inspirational new color photos.
Author: Jonathan Gray
Publisher: "O'Reilly Media, Inc."
ISBN: 1449330029
Category : Language Arts & Disciplines
Languages : en
Pages : 243
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Book Description
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both. Examine the use of data journalism at the BBC, the Chicago Tribune, the Guardian, and other news organizations Explore in-depth case studies on elections, riots, school performance, and corruption Learn how to find data from the Web, through freedom of information laws, and by "crowd sourcing" Extract information from raw data with tips for working with numbers and statistics and using data visualization Deliver data through infographics, news apps, open data platforms, and download links
Author: John MacKay
Publisher: Luath Press Ltd
ISBN: 1804251968
Category : Biography & Autobiography
Languages : en
Pages : 709
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Book Description
This book is the story of a changing Scotland as it was heard and seen by the people of Scotland. We all may have our ideas about where we are headed as nation and a society, but none of us knows. That makes what lies ahead so fascinating. Just like what's gone before. JOHN MacKAY John MacKay is one of Scotland's best known broadcasters. His career as a reporter, anchor and presenter has spanned from the Thatcher Years to the Independence Referendum and beyond. MacKay has been witness to the major stories in the country's recent past. There have been the tragedies of Lockerbie, Dunblane and Clutha; sporting triumphs and tears; the opening of the new Scottish Parliament; the drama of parliamentary elections and referendums; interviews with Prime Ministers and First Ministers; and the death of Donald Dewar. From being in a room with a grizzly bear to trying to calm an irate – and topless – Alex Salmond, MacKay's career has been nothing if not varied. Using archive scripts, interview transcripts, recollections and personal diaries, he tells the story of one of the most tumultuous periods in Scotland's peacetime history.
Author: Chris Barr
Publisher: St. Martin's Griffin
ISBN: 1429922168
Category : Language Arts & Disciplines
Languages : en
Pages : 616
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Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Author: D. Bondy Valdovinos Kaye
Publisher: John Wiley & Sons
ISBN: 1509548947
Category : Social Science
Languages : en
Pages : 182
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Book Description
Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
Author: Paula Wynne
Publisher: John Wiley & Sons
ISBN: 0857082515
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Author: Ross MacDonald
Publisher: Flatiron Books
ISBN: 1250059437
Category : Humor
Languages : en
Pages : 176
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Book Description
What Would Jesus Craft? is a hilarious take on a Sunday school's craft book, featuring 30 simple projects that are all made from commonly found items like popsicle sticks, glitter, yarn, and pipe cleaners. Projects include items for your home, pets, and family and author Ross MacDonald provides clear step-by-step photographs. Now you can finally complete your wardrobe with a "Fedora of Thorns" and "Jesus Jean Jacket" with Christ Almighty emblazoned on your back; your pets will be blessed and protected when they sport a "Be Not Afraid St. Francis Pet Collar" dripping with St. Francis charms and a crucifix; and the light of the Lord will bless every inch of your home with "Let There Be Light Switches," an "Eye-See-You-in-Hell Mirror," a "Time to Obey the Lord Clock," and much, much more!
