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Author:
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014103
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author:
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014103
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136585850
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author: Jim Ambrose
Publisher: Natl Assn Wholesale-Distr
ISBN: 193401432X
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Author: Hans Jansson
Publisher: Edward Elgar Publishing
ISBN: 1839101822
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
Author: Hans Jansson
Publisher: Edward Elgar Publishing
ISBN: 1782541357
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book illustrates how multinational corporations (MNCs) solve the business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analyzing, forming and implementing international business marketing strategy in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, the author develops the institutional network approach to address the specific challenges afforded by these markets.
Author: G. L. Levett
Publisher: CUP Archive
ISBN:
Category : Marketing
Languages : en
Pages : 468
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Book Description
Author: James B. Jefferys
Publisher: Cambridge University Press
ISBN: 1107602742
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
This 1950 book is one of a series of National Institute of Economic and Social Research studies regarding the structure of the British economy.
Author: Julian Dent
Publisher: Kogan Page Publishers
ISBN: 0749472189
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.
Author: Thomas O'Connor
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014226
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Author: Brent R. Grover
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014066
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
