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Author: Billy Marshall
Publisher: Thomas Noble Books
ISBN: 9780989235730
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Is Your Service Business at Risk? The Internet is going to dramatically change service contracting. Online service features that engage the customer with thoughtful information will become competitive table stakes. The benchmarks set by Amazon in retail and Uber in car services are warning shots across the bow of your business. If you study these lessons and learn to engage your customers online, your business will thrive . . . . even in the face of new age, tech-savvy competition. In The Digital Wrap, ServiceTrade founder and CEO Billy Marshall lays out a step-by-step process that any service contracting company can implement. This book will show you how to: - Increase the perceived value of your services and add additional revenue streams - Make it easy for your technicians to provide world-class service with no added cost - Streamline your marketing efforts and expenses and grow the value of your brand - Ensure the future of your company, no matter who else tries to enter your market If you are looking for ideas to take your business to the next level, then read this book. Patrick Lynch, President and CEO, The Hiller Companies An eye-opening, entertaining and informative book that zeros in on customer-focused relationships ... guides contractors through current "best practices" for marketing in an age where everyone is seeking the attention of the customer. James Graening, CEO, B2B Sales Excellence The Digital Wrap reinforces the importance of user experience and embodies the new way of doing business. Michael Crafton, CEO, Team 360 Services
Author: Billy Marshall
Publisher: Thomas Noble Books
ISBN: 9780989235730
Category : Business & Economics
Languages : en
Pages : 156
Get Book Here
Book Description
Is Your Service Business at Risk? The Internet is going to dramatically change service contracting. Online service features that engage the customer with thoughtful information will become competitive table stakes. The benchmarks set by Amazon in retail and Uber in car services are warning shots across the bow of your business. If you study these lessons and learn to engage your customers online, your business will thrive . . . . even in the face of new age, tech-savvy competition. In The Digital Wrap, ServiceTrade founder and CEO Billy Marshall lays out a step-by-step process that any service contracting company can implement. This book will show you how to: - Increase the perceived value of your services and add additional revenue streams - Make it easy for your technicians to provide world-class service with no added cost - Streamline your marketing efforts and expenses and grow the value of your brand - Ensure the future of your company, no matter who else tries to enter your market If you are looking for ideas to take your business to the next level, then read this book. Patrick Lynch, President and CEO, The Hiller Companies An eye-opening, entertaining and informative book that zeros in on customer-focused relationships ... guides contractors through current "best practices" for marketing in an age where everyone is seeking the attention of the customer. James Graening, CEO, B2B Sales Excellence The Digital Wrap reinforces the importance of user experience and embodies the new way of doing business. Michael Crafton, CEO, Team 360 Services
Author: Nancy S. Kim
Publisher: Oxford University Press, USA
ISBN: 0199336970
Category : Law
Languages : en
Pages : 239
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Book Description
The author explains why wrap contracts were created, how they have developed, and what this means for society. The book uses hypotheticals, cases, and real world examples. She discusses court decisions and provides summary critiques to go with these. In addition, she provides doctrinal solutions grounded in law and policy. The book defines and distinguishes different types of contract terms. Finally, it includes actual wrap contract terms, flow charts, checklists, and other visual aids to explain legal concepts.
Author: Alice Starmore
Publisher: Courier Dover Publications
ISBN: 1606600834
Category : Crafts & Hobbies
Languages : en
Pages : 264
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Book Description
Enter the world of Scottish folklore with this unique hardcover guide. Retellings of traditional tales, full-color photographs of knitted costumes inspired by the stories, plus patterns for simpler versions of the original designs.
Author: Billy Marshall
Publisher:
ISBN: 9781945586156
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
"Read the future in these pages." Steve Hayes, Senior Vice President, Brandt Companies Musicians and actors make us feel good while earning premium pay. Your service contracting company can also earn a "feel good" premium if you learn to use technology to engage your customers online with images and stories from your digital wrap. Money for Nothing reveals the science behind the premium earned by rock stars and actors and applies those lessons to commercial service contracting. Through case studies and practical advice, Billy and Shawn provide commercial service contractors a clear road map to more pay for less work using a digital wrap strategy.
Author: Dan Roam
Publisher: Penguin
ISBN: 1101565918
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.
Author: Mark Cotta Vaz
Publisher: Random House Digital, Inc.
ISBN: 0345381521
Category : Cinematography
Languages : en
Pages : 364
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Book Description
The way that special effects are designed and then created in films is explained in this lavishly illustrated book that traces the development of the ILM company of George Lucas.
Author: Aden Evens
Publisher: Bloomsbury Publishing
ISBN: 1472566742
Category : Philosophy
Languages : en
Pages : 193
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Book Description
Building a foundational understanding of the digital, Logic of the Digital reveals a unique digital ontology. Beginning from formal and technical characteristics, especially the binary code at the core of all digital technologies, Aden Evens traces the pathways along which the digital domain of abstract logic encounters the material, human world. How does a code using only 0s and 1s give rise to the vast range of applications and information that constitutes a great and growing portion of our world? Evens' analysis shows how any encounter between the actual and the digital must cross an ontological divide, a gap between the productive materiality of the human world and the reductive abstraction of the binary code. Logic of the Digital examines the distortions of this ontological crossing, considering the formal abstraction that persists in exemplary digital technologies and techniques such as the mouse, the Web, the graphical user interface, and the development of software. One crucial motive for this research lies in the paradoxical issue of creativity in relation to digital technologies: the ontology of abstraction leaves little room for the unpredictable or accidental that is essential to creativity, but digital technologies are nevertheless patently creative. Evens inquires into the mechanisms by which the ostensibly sterile binary code can lend itself to such fecund cultural production. Through clarification of the digital's ontological foundation, Evens points to a significant threat to creativity lurking in the nature of the digital and so generates a basis for an ethics of digital practice. Examining the bits that give the digital its ontology, exploring the potentials and limitations of programming, and using gaming as an ideal test of digital possibility, Logic of the Digital guides future practices and shapes academic research in the digital.
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author: Aaron Perzanowski
Publisher: MIT Press
ISBN: 0262535246
Category : Law
Languages : en
Pages : 262
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Book Description
An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.
Author: Jeff Schewe
Publisher: Pearson Education
ISBN: 0321908457
Category : Computers
Languages : en
Pages : 337
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Book Description
Following on the release of The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop, the definitive and bestselling guide to integrated raw image processing, renowned photographer, educator, and author Jeff Schewe presents a targeted book on digital printing in Lightroom and Photoshop, which teaches expert techniques for optimal output and fine-art reproduction using today's technologies. The Digital Print picks up where first book leaves off, taking the already perfected images from The Digital Negative and preparing them for printing and other forms of output. Students will learn techniques for fine-art printing in house or sending out to a photo lab, as well as preparing images for multimedia and mobile destinations and Print on Demand (POD) books. This is the second in a two-book series that pays homage to Ansel Adams' seminal book series The Camera, The Negative, and The Print. Each book stands alone, but the combination of the two tells the entire story from camera to print. These books are not version-specific and, thus, evergreen.
