Author: Isaac Sacolick
Publisher: John Wiley & Sons
ISBN: 1119894530
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Invaluable stories and lessons that will help you tackle one of the most challenging jobs in technology and business – leading transformation In Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership, Isaac Sacolick, a technology leadership expert and a former CIO and CTO, delivers a hands-on guide to help technology and business professionals at all stages of their careers acquire the skills necessary to drive transformative change. With an eye-opening collection of stories and more than 50 lessons, Sacolick gives readers a view into what goes on behind-the-scenes in leading digital transformations. From tense IT Ops conference calls to make-or-break executive meetings, Sacolick presents the challenging scenarios faced by product, technology, and data leaders and helps readers learn to lead transformations and become Digital Trailblazers. In the book you will: Step out of your comfort zone and develop the management and leadership skills required to influence executives and win over detractors in driving technology changes Learn how to transform experiences, lead data driven organizations, and foster high performance teams Discover how to deliver innovation, empower agile self-organization, and evolve standard digital practices that drive culture changes in your organization A can’t-miss resource for product, technology, and data leaders – from those aspiring to leadership roles through vice presidents, CIOs, CTOs, and CDOs, Digital Trailblazer delivers real-word stories and need-to-know lessons that will accelerate your technology leadership journey.
Author: Marc Benioff
Publisher: Currency
ISBN: 1984825194
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube
Author: Chidiebere Iroegbu
Publisher: Independently Published
ISBN:
Category : Computers
Languages : en
Pages : 0
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Book Description
Unleash Your Social Media Potential: Become The Ultimate Digital Trailblazer! Are you struggling to make an impact in the crowded world of Social Media Marketing? Do you find yourself lost in a sea of hashtags and algorithms, unsure of how to stand out? Have you ever wished for a guiding hand to lead you through the maze of online marketing? In "The Digital Trailblazer: Mastering Social Media Marketing," author Chidiebere Iroegbu draws from years of hands-on experience navigating the ever-evolving landscape of Social Media. With humble beginnings as a struggling entrepreneur grappling with the same challenges you face, Chidiebere developed proven strategies that propelled his business to new heights. Now, he shares his insights and expertise to help you do the same. Unlock the secrets to creating captivating content that stops the scroll. Learn how to harness the power of storytelling to connect with your audience on a deeper level. Discover the art of influencer collaboration and leveraging other people's audiences. Master the hints of different Social Media platforms to optimize your presence across the board. Dive into advanced analytics and metrics to track your progress and refine your strategy. Explore innovative growth hacks and techniques to skyrocket your following and engagement. Overcome common pitfalls and obstacles with practical tips and troubleshooting advice. Transform your Social Media channels into thriving hubs of engagement, leads, and sales. If you want to become a trailblazer in the world of Social Media Marketing, then scroll up and buy this book today. Unlock the strategies that will elevate your online presence, engage your audience, and drive results like never before!
Author: Richard Woods
Publisher: Rethink Press
ISBN: 9781781331699
Category : Internet marketing
Languages : en
Pages : 198
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Book Description
If you want to reach the top and accelerate your business growth, it pays to have a guide. When you follow the simple, 5-step Digital Trailblazer process in this book you will be on the fast track to... Unlock the hidden value of your existing customers; Easily attract and find new business opportunities; Expand your horizons to maximise your profit and income; Build a web-famous business or brand your customers love; Grow a high performance business that serves you; Dominate your market and leave your competition in the dust. Whether you are just starting your journey or have an established business, this book will provide you with a tried-and-tested route map to help you quickly scale the business growth mountain and become a Digital Trailblazer! Richard Woods is an award winning entrepreneur, speaker and author. He has a serious obsession with entrepreneurship, design and digital marketing, runs four businesses and owns over 50 income generating online assets. He appeared on BBC's The Apprentice in 2015 and now dedicates his time to helping business owners achieve rapid growth by harnessing technology.
Author: Isaac Sacolick
Publisher: AMACOM
ISBN: 081443861X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?
Author: Dorothy Butler Gilliam
Publisher: Center Street
ISBN: 154608343X
Category : Biography & Autobiography
Languages : en
Pages : 383
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Book Description
Dorothy Butler Gilliam, whose 50-year-career as a journalist put her in the forefront of the fight for social justice, offers a comprehensive view of racial relations and the media in the U.S. Most civil rights victories are achieved behind the scenes, and this riveting, beautifully written memoir by a "black first" looks back with searing insight on the decades of struggle, friendship, courage, humor and savvy that secured what seems commonplace today-people of color working in mainstream media. Told with a pioneering newspaper writer's charm and skill, Gilliam's full, fascinating life weaves her personal and professional experiences and media history into an engrossing tapestry. When we read about the death of her father and other formative events of her life, we glimpse the crippling impact of the segregated South before the civil rights movement when slavery's legacy still felt astonishingly close. We root for her as a wife, mother, and ambitious professional as she seizes once-in-a-lifetime opportunities never meant for a "dark-skinned woman" and builds a distinguished career. We gain a comprehensive view of how the media, especially newspapers, affected the movement for equal rights in this country. And in this humble, moving memoir, we see how an innovative and respected journalist and working mother helped provide opportunities for others. With the distinct voice of one who has worked for and witnessed immense progress and overcome heart-wrenching setbacks, this book covers a wide swath of media history -- from the era of game-changing Negro newspapers like the Chicago Defender to the civil rights movement, feminism, and our current imperfect diversity. This timely memoir, which reflects the tradition of boot-strapping African American storytelling from the South, is a smart, contemporary consideration of the media.
Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author: Bharat Anand
Publisher: Random House Group
ISBN: 0812995384
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Author: Michael Dean Clark
Publisher: Bloomsbury Publishing
ISBN: 1472574095
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Creative Writing in the Digital Age explores the vast array of opportunities that technology provides the Creative Writing teacher, ranging from effective online workshop models to methods that blur the boundaries of genre. From social media tools such as Twitter and Facebook to more advanced software like Inform 7, the book investigates the benefits and potential challenges these technologies present instructors in the classroom. Written with the everyday instructor in mind, the book includes practical classroom lessons that can be easily adapted to creative writing courses regardless of the instructor's technical expertise.
Author: Jerry Enzler
Publisher: University of Oklahoma Press
ISBN: 0806169796
Category : Biography & Autobiography
Languages : en
Pages : 511
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Book Description
Even among iconic frontiersmen like John C. Frémont, Kit Carson, and Jedediah Smith, Jim Bridger stands out. A mountain man of the American West, straddling the fur trade era and the age of exploration, he lived the life legends are made of. His adventures are fit for remaking into the tall tales Bridger himself liked to tell. Here, in a biography that finally gives this outsize character his due, Jerry Enzler takes this frontiersman’s full measure for the first time—and tells a story that would do Jim Bridger proud. Born in 1804 and orphaned at thirteen, Bridger made his first western foray in 1822, traveling up the Missouri River with Mike Fink and a hundred enterprising young men to trap beaver. At twenty he “discovered” the Great Salt Lake. At twenty-one he was the first to paddle the Bighorn River’s Bad Pass. At twenty-two he explored the wonders of Yellowstone. In the following years, he led trapping brigades into Blackfeet territory; guided expeditions of Smithsonian scientists, topographical engineers, and army leaders; and, though he could neither read nor write, mapped the tribal boundaries for the Great Indian Treaty of 1851. Enzler charts Bridger’s path from the fort he built on the Oregon Trail to the route he blazed for Montana gold miners to avert war with Red Cloud and his Lakota coalition. Along the way he married into the Flathead, Ute, and Shoshone tribes and produced seven children. Tapping sources uncovered in the six decades since the last documented Bridger biography, Enzler’s book fully conveys the drama and details of the larger-than-life history of the “King of the Mountain Men.” This is the definitive story of an extraordinary life.
