The Digital Metrics Field Guide PDF Download
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Author: Stephen D. Rappaport
Publisher: Bis Pub
ISBN: 9789063693770
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Definitive reference for brands that advertise, market, or engage with their customers and prospects through email, web, mobile, or social.
Author: Stephen D. Rappaport
Publisher: Bis Pub
ISBN: 9789063693770
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Definitive reference for brands that advertise, market, or engage with their customers and prospects through email, web, mobile, or social.
Author: Thomas Erl
Publisher: Addison-Wesley Professional
ISBN: 0137571917
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Your Complete Guide to Digital Transformation A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. Learn from the experts and: Discover what digital transformation is, why it emerged and when to apply it Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a “disruptive” force Prepare for and overcome the common challenges associated with digital transformation initiatives Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making Gain insight into customer-centricity and how its practices are applied as part of digital transformations Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.
Author: Maureen Stone
Publisher: CRC Press
ISBN: 1466578335
Category : Computers
Languages : en
Pages : 344
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Book Description
Maureen Stone's field guide to digital color presents a survey of digital color with special emphasis on those fields important for computer graphics. The book provides the foundation for understanding color and its applications, discusses color media and color management and the use of color in computer graphics, including color design and selecti
Author: Paul F. McManamon
Publisher:
ISBN: 9781628416558
Category : Laser beams
Languages : en
Pages : 171
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Book Description
This Field Guide covers the various components and types of active electro-optical sensors - referred to as lidars in the text - from simple 2D direct-detection lidars to multiple subaperture synthetic aperture lidars. Other topics covered include receivers, apertures, atmospheric effects, and appropriate processing of different lidars. Lasers and modulation are presented in terms of their use in lidars. The lidar range equation in its many variations is discussed along with receiver noise issues that determine how much signal must be received to detect an object. This book is a handy reference to quickly look up any aspect of active electro-optical sensors. It will be useful to students, lidar scientists, or engineers needing an occasional reminder of the correct approaches or equations in certain applications, and systems engineers interested in gaining a perspective on this rapidly growing technology.
Author: David D. Fish
Publisher:
ISBN: 9781665300759
Category :
Languages : en
Pages : 265
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Book Description
Author: Krista Neher
Publisher:
ISBN: 9780983028604
Category : Internet marketing
Languages : en
Pages : 227
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Book Description
The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.
Author: Caroline Maniaque-Benton
Publisher: National Geographic Books
ISBN: 0262529289
Category : Social Science
Languages : en
Pages : 0
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Book Description
A source book for American culture in the 1960s and 1970s: “suggested reading” from the Last Whole Earth Catalog, from Thoreau to James Baldwin. The Whole Earth Catalog was a cultural touchstone of the 1960s and 1970s. The iconic cover image of the Earth viewed from space made it one of the most recognizable books on bookstore shelves. Between 1968 and 1971, almost two million copies of its various editions were sold, and not just to commune-dwellers and hippies. Millions of mainstream readers turned to the Whole Earth Catalog for practical advice and intellectual stimulation, finding everything from a review of Buckminster Fuller to recommendations for juicers. This book offers selections from eighty texts from the nearly 1,000 items of “suggested reading” in the Last Whole Earth Catalog. After an introduction that provides background information on the catalog and its founder, Stewart Brand (interesting fact: Brand got his organizational skills from a stint in the Army), the book presents the texts arranged in nine sections that echo the sections of the Whole Earth Catalog itself. Enlightening juxtapositions abound. For example, “Understanding Whole Systems” maps the holistic terrain with writings by authors from Aldo Leopold to Herbert Simon; “Land Use” features selections from Thoreau's Walden and a report from the United Nations on new energy sources; “Craft” offers excerpts from The Book of Tea and The Illustrated Hassle-Free Make Your Own Clothes Book; “Community” includes Margaret Mead and James Baldwin's odd-couple collaboration, A Rap on Race. Together, these texts offer a sourcebook for the Whole Earth culture of the 1960s and 1970s in all its infinite variety.
Author: Daniel J. Levitin
Publisher: Penguin
ISBN: 0698409795
Category : Social Science
Languages : en
Pages : 191
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Book Description
From The New York Times bestselling author of THE ORGANIZED MIND and THIS IS YOUR BRAIN ON MUSIC, a primer to the critical thinking that is more necessary now than ever. We are bombarded with more information each day than our brains can process—especially in election season. It's raining bad data, half-truths, and even outright lies. New York Times bestselling author Daniel J. Levitin shows how to recognize misleading announcements, statistics, graphs, and written reports revealing the ways lying weasels can use them. It's becoming harder to separate the wheat from the digital chaff. How do we distinguish misinformation, pseudo-facts, distortions, and outright lies from reliable information? Levitin groups his field guide into two categories—statistical infomation and faulty arguments—ultimately showing how science is the bedrock of critical thinking. Infoliteracy means understanding that there are hierarchies of source quality and bias that variously distort our information feeds via every media channel, including social media. We may expect newspapers, bloggers, the government, and Wikipedia to be factually and logically correct, but they so often aren't. We need to think critically about the words and numbers we encounter if we want to be successful at work, at play, and in making the most of our lives. This means checking the plausibility and reasoning—not passively accepting information, repeating it, and making decisions based on it. Readers learn to avoid the extremes of passive gullibility and cynical rejection. Levitin's charming, entertaining, accessible guide can help anyone wake up to a whole lot of things that aren't so. And catch some lying weasels in their tracks!
Author: Walter DeGrange
Publisher: CRC Press
ISBN: 1000755452
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula ‘Analytics + Trust + Communication + Experience > Convince Them’ to illustrate an AP’s ability to convince a stakeholder. The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. Features Includes insight questions to support class discussion Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts Each section introduces the ideas through real-life case studies
Author: Holly Black
Publisher: Simon & Schuster Children's
ISBN: 9781398527287
Category : Children's stories
Languages : en
Pages : 0
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Book Description
Celebrate the 20th anniversary of the international bestselling Spiderwick Chronicles and get ready for the series soon to be streaming on Disney+ with the first installment in the adventures of the Grace children. After finding a mysterious handmade field guide in the attic of the ramshackle old mansion they've just moved into, the Grace children - Jared, Simon and Mallory - discover that there's a magical and maybe dangerous world existing parallel to our own - the world of faerie. The children want to share what they know, but the faeires will do everything possible to stop their secrets being revealed . . .
