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Author: Jean-Paul Gaudilliere
Publisher: Routledge
ISBN: 1317316878
Category : History
Languages : en
Pages : 284
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Book Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author: Jean-Paul Gaudilliere
Publisher: Routledge
ISBN: 1317316878
Category : History
Languages : en
Pages : 284
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Book Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author: Christian Bonah
Publisher: Boydell & Brewer
ISBN: 1580469167
Category : Health & Fitness
Languages : en
Pages : 382
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Book Description
Examines the impact and importance of the health education film in Europe and North America in the first half of the twentieth century.
Author: Laura Garwin
Publisher: University of Chicago Press
ISBN: 0226284166
Category : Science
Languages : en
Pages : 381
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Book Description
Many of the scientific breakthroughs of the twentieth century were first reported in the journal Nature. A Century of Nature brings together in one volume Nature's greatest hits—reproductions of seminal contributions that changed science and the world, accompanied by essays written by leading scientists (including four Nobel laureates) that provide historical context for each article, explain its insights in graceful, accessible prose, and celebrate the serendipity of discovery and the rewards of searching for needles in haystacks.
Author: Robert Service
Publisher:
ISBN:
Category : History
Languages : en
Pages : 822
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Book Description
A professor of Russian history offers a fresh and lively survey of the Soviet experience, from the rise of communism in 1917 to the aftermath of its collapse in 1991. 5 maps. 7 cartoons.
Author: Michael J Baker
Publisher: SAGE
ISBN: 1446243974
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author: Frank Ninkovich
Publisher: University of Chicago Press
ISBN: 9780226586502
Category : Political Science
Languages : en
Pages : 448
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Book Description
Modernity and Power provides a fresh conceptual overview of twentieth-century United States foreign policy, from the Roosevelt and Taft administrations through the presidencies of Kennedy and Johnson. Beginning with Woodrow Wilson, American leaders gradually abandoned the idea of international relations as a game of geopolitical interplays, basing their diplomacy instead on a symbolic opposition between "world public opinion" and the forces of destruction and chaos. Frank Ninkovich provocatively links this policy shift to the rise of a distinctly modernist view of history. To emphasize the central role of symbolism and ideological assumptions in twentieth-century American statesmanship, Ninkovich focuses on the domino theory—a theory that departed radically from classic principles of political realism by sanctioning intervention in world regions with few financial or geographic claims on the national interest. Ninkovich insightfully traces the development of this global strategy from its first appearance early in the century through the Vietnam war. Throughout the book, Ninkovich draws on primary sources to recover the worldview of the policy makers. He carefully assesses the coherence of their views rather than judge their actions against "objective" realities. Offering a new alternative to realpolitic and economic explanations of foreign policy, Modernity and Power will change the way we think about the history of U.S. international relations.
Author: Peter J. Bowler
Publisher: University of Chicago Press
ISBN: 0226068668
Category : Science
Languages : en
Pages : 353
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Book Description
Recent scholarship has revealed that pioneering Victorian scientists endeavored through voluminous writing to raise public interest in science and its implications. But it has generally been assumed that once science became a profession around the turn of the century, this new generation of scientists turned its collective back on public outreach. Science for All debunks this apocryphal notion. Peter J. Bowler surveys the books, serial works, magazines, and newspapers published between 1900 and the outbreak of World War II to show that practicing scientists were very active in writing about their work for a general readership. Science for All argues that the social environment of early twentieth-century Britain created a substantial market for science books and magazines aimed at those who had benefited from better secondary education but could not access higher learning. Scientists found it easy and profitable to write for this audience, Bowler reveals, and because their work was seen as educational, they faced no hostility from their peers. But when admission to colleges and universities became more accessible in the 1960s, this market diminished and professional scientists began to lose interest in writing at the nonspecialist level. Eagerly anticipated by scholars of scientific engagement throughout the ages, Science for All sheds light on our own era and the continuing tension between science and public understanding.
Author: Vera Murgul
Publisher: Springer
ISBN: 3319709879
Category : Technology & Engineering
Languages : en
Pages : 1367
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Book Description
This book includes the proceedings of the 19th International Scientific Conference “Energy Management of Municipal Transportation Facilities and Transport EMMFT 2017”, which was held in Khabarovsk, Russia on 10–13 April 2017. The book presents the research findings of scientists working at universities in the Far Eastern, Siberian and Ural Federal Districts of Russia, and of Serbia, which are unique regions notable for sustainably operating complex transport infrastructures in severe climatic and geographic environments. It also offers practical insights into transportation operation under such conditions.The book discusses the experiences of colleagues from Slovenia, Ukraine and Latvia in the development of transport infrastructure and construction of transport facilities and features and includes the results of a wide range of studies, such as managing multimodal transportation, improving the efficiency of locomotives, electric locomotives, traction substations, electrical substations, relay protection and automation devices, and power-factor correction units. It addresses topics like renewable energy sources, problems of the mathematical and simulation modelling of electromagnetic processes of electrical power objects and systems, aspects of cost reduction for fuel-and-power resources, theoretical aspects of energy management, development of transport infrastructure, modern organizational and technological solutions in construction, new approaches in the field of management, analysis and monitoring in transport sector.Comprising 142 high-quality articles covering a wide range of topics, these proceedings are of interest to anyone engaged in transport engineering, electric power systems, energy management, construction and operation of transport infrastructure buildings and facilities.
Author: Angela N. H. Creager
Publisher: University of Chicago Press
ISBN: 9780226120232
Category : Science
Languages : en
Pages : 288
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Book Description
What useful changes has feminism brought to science? Feminists have enjoyed success in their efforts to open many fields to women as participants. But the effects of feminism have not been restricted to altering employment and professional opportunities for women. The essays in this volume explore how feminist theory has had a direct impact on research in the biological and social sciences, in medicine, and in technology, often providing the impetus for fundamentally changing the theoretical underpinnings and practices of such research. In archaeology, evidence of women's hunting activities suggested by spears found in women's graves is no longer dismissed; computer scientists have used feminist epistemologies for rethinking the human-interface problems of our growing reliance on computers. Attention to women's movements often tends to reinforce a presumption that feminism changes institutions through critique-from-without. This volume reveals the potent but not always visible transformations feminism has brought to science, technology, and medicine from within. Contributors: Ruth Schwartz Cowan Linda Marie Fedigan Scott Gilbert Evelynn M. Hammonds Evelyn Fox Keller Pamela E. Mack Michael S. Mahoney Emily Martin Ruth Oldenziel Nelly Oudshoorn Carroll Pursell Karen Rader Alison Wylie
Author: David Getsy
Publisher: Penn State Press
ISBN: 9780271037035
Category : Art
Languages : en
Pages : 240
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Book Description
"Examines the wide-ranging influence of games and play on the development of modern art in the twentieth century"--Provided by publisher.
