Author: Christopher Cox
Publisher: Simon and Schuster
ISBN: 1982132280
Category : Business & Economics
Languages : en
Pages : 240
Book Description
In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal). Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
The Deadline Effect
Author: Christopher Cox
Publisher: Simon and Schuster
ISBN: 1982132280
Category : Business & Economics
Languages : en
Pages : 240
Book Description
In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal). Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
Publisher: Simon and Schuster
ISBN: 1982132280
Category : Business & Economics
Languages : en
Pages : 240
Book Description
In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal). Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
The Deadline Effect
Author: Christopher Cox
Publisher: Simon and Schuster
ISBN: 1982132299
Category : Business & Economics
Languages : en
Pages : 240
Book Description
In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal). Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
Publisher: Simon and Schuster
ISBN: 1982132299
Category : Business & Economics
Languages : en
Pages : 240
Book Description
In the tradition of Charles Duhigg’s The Power of Habit, a wise and fascinating book that shows us how “we can make deadlines work for us instead of the other way around” (The Wall Street Journal). Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process. An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.
Deadline
Author: Chris Crutcher
Publisher: Harper Collins
ISBN: 0061908312
Category : Young Adult Fiction
Languages : en
Pages : 338
Book Description
Ben Wolf has big things planned for his senior year. Had big things planned. Now what he has is some very bad news and only one year left to make his mark on the world. How can a pint-sized, smart-ass seventeen-year-old do anything significant in the nowheresville of Trout, Idaho? First, Ben makes sure that no one else knows what is going on—not his superstar quarterback brother, Cody, not his parents, not his coach, no one. Next, he decides to become the best 127-pound football player Trout High has ever seen; to give his close-minded civics teacher a daily migraine; and to help the local drunk clean up his act. And then there's Dallas Suzuki. Amazingly perfect, fascinating Dallas Suzuki, who may or may not give Ben the time of day. Really, she's first on the list. Living with a secret isn't easy, though, and Ben's resolve begins to crumble . . . especially when he realizes that he isn't the only person in Trout with secrets.
Publisher: Harper Collins
ISBN: 0061908312
Category : Young Adult Fiction
Languages : en
Pages : 338
Book Description
Ben Wolf has big things planned for his senior year. Had big things planned. Now what he has is some very bad news and only one year left to make his mark on the world. How can a pint-sized, smart-ass seventeen-year-old do anything significant in the nowheresville of Trout, Idaho? First, Ben makes sure that no one else knows what is going on—not his superstar quarterback brother, Cody, not his parents, not his coach, no one. Next, he decides to become the best 127-pound football player Trout High has ever seen; to give his close-minded civics teacher a daily migraine; and to help the local drunk clean up his act. And then there's Dallas Suzuki. Amazingly perfect, fascinating Dallas Suzuki, who may or may not give Ben the time of day. Really, she's first on the list. Living with a secret isn't easy, though, and Ben's resolve begins to crumble . . . especially when he realizes that he isn't the only person in Trout with secrets.
The Village Effect
Author: Susan Pinker
Publisher: Spiegel & Grau
ISBN: 0679604545
Category : Psychology
Languages : en
Pages : 392
Book Description
In her surprising, entertaining, and persuasive new book, award-winning author and psychologist Susan Pinker shows how face-to-face contact is crucial for learning, happiness, resilience, and longevity. From birth to death, human beings are hardwired to connect to other human beings. Face-to-face contact matters: tight bonds of friendship and love heal us, help children learn, extend our lives, and make us happy. Looser in-person bonds matter, too, combining with our close relationships to form a personal “village” around us, one that exerts unique effects. Not just any social networks will do: we need the real, in-the-flesh encounters that tie human families, groups of friends, and communities together. Marrying the findings of the new field of social neuroscience with gripping human stories, Susan Pinker explores the impact of face-to-face contact from cradle to grave, from city to Sardinian mountain village, from classroom to workplace, from love to marriage to divorce. Her results are enlightening and enlivening, and they challenge many of our assumptions. Most of us have left the literal village behind and don’t want to give up our new technologies to go back there. But, as Pinker writes so compellingly, we need close social bonds and uninterrupted face-time with our friends and families in order to thrive—even to survive. Creating our own “village effect” makes us happier. It can also save our lives. Praise for The Village Effect “The benefits of the digital age have been oversold. Or to put it another way: there is plenty of life left in face-to-face, human interaction. That is the message emerging from this entertaining book by Susan Pinker, a Canadian psychologist. Citing a wealth of research and reinforced with her own arguments, Pinker suggests we should make an effort—at work and in our private lives—to promote greater levels of personal intimacy.”—Financial Times “Drawing on scores of psychological and sociological studies, [Pinker] suggests that living as our ancestors did, steeped in face-to-face contact and physical proximity, is the key to health, while loneliness is ‘less an exalted existential state than a public health risk.’ That her point is fairly obvious doesn’t diminish its importance; smart readers will take the book out to a park to enjoy in the company of others.”—The Boston Globe “A hopeful, warm guide to living more intimately in an disconnected era.”—Publishers Weekly “A terrific book . . . Pinker makes a hardheaded case for a softhearted virtue. Read this book. Then talk about it—in person!—with a friend.”—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human “What do Sardinian men, Trader Joe’s employees, and nuns have in common? Real social networks—though not the kind you’ll find on Facebook or Twitter. Susan Pinker’s delightful book shows why face-to-face interaction at home, school, and work makes us healthier, smarter, and more successful.”—Charles Duhigg, New York Times bestselling author of The Power of Habit: Why We Do What We Do in Life and Business “Provocative and engaging . . . Pinker is a great storyteller and a thoughtful scholar. This is an important book, one that will shape how we think about the increasingly virtual world we all live in.”—Paul Bloom, author of Just Babies: The Origins of Good and Evil From the Hardcover edition.
Publisher: Spiegel & Grau
ISBN: 0679604545
Category : Psychology
Languages : en
Pages : 392
Book Description
In her surprising, entertaining, and persuasive new book, award-winning author and psychologist Susan Pinker shows how face-to-face contact is crucial for learning, happiness, resilience, and longevity. From birth to death, human beings are hardwired to connect to other human beings. Face-to-face contact matters: tight bonds of friendship and love heal us, help children learn, extend our lives, and make us happy. Looser in-person bonds matter, too, combining with our close relationships to form a personal “village” around us, one that exerts unique effects. Not just any social networks will do: we need the real, in-the-flesh encounters that tie human families, groups of friends, and communities together. Marrying the findings of the new field of social neuroscience with gripping human stories, Susan Pinker explores the impact of face-to-face contact from cradle to grave, from city to Sardinian mountain village, from classroom to workplace, from love to marriage to divorce. Her results are enlightening and enlivening, and they challenge many of our assumptions. Most of us have left the literal village behind and don’t want to give up our new technologies to go back there. But, as Pinker writes so compellingly, we need close social bonds and uninterrupted face-time with our friends and families in order to thrive—even to survive. Creating our own “village effect” makes us happier. It can also save our lives. Praise for The Village Effect “The benefits of the digital age have been oversold. Or to put it another way: there is plenty of life left in face-to-face, human interaction. That is the message emerging from this entertaining book by Susan Pinker, a Canadian psychologist. Citing a wealth of research and reinforced with her own arguments, Pinker suggests we should make an effort—at work and in our private lives—to promote greater levels of personal intimacy.”—Financial Times “Drawing on scores of psychological and sociological studies, [Pinker] suggests that living as our ancestors did, steeped in face-to-face contact and physical proximity, is the key to health, while loneliness is ‘less an exalted existential state than a public health risk.’ That her point is fairly obvious doesn’t diminish its importance; smart readers will take the book out to a park to enjoy in the company of others.”—The Boston Globe “A hopeful, warm guide to living more intimately in an disconnected era.”—Publishers Weekly “A terrific book . . . Pinker makes a hardheaded case for a softhearted virtue. Read this book. Then talk about it—in person!—with a friend.”—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human “What do Sardinian men, Trader Joe’s employees, and nuns have in common? Real social networks—though not the kind you’ll find on Facebook or Twitter. Susan Pinker’s delightful book shows why face-to-face interaction at home, school, and work makes us healthier, smarter, and more successful.”—Charles Duhigg, New York Times bestselling author of The Power of Habit: Why We Do What We Do in Life and Business “Provocative and engaging . . . Pinker is a great storyteller and a thoughtful scholar. This is an important book, one that will shape how we think about the increasingly virtual world we all live in.”—Paul Bloom, author of Just Babies: The Origins of Good and Evil From the Hardcover edition.
Scarcity
Author: Sendhil Mullainathan
Publisher: Macmillan
ISBN: 0805092641
Category : Business & Economics
Languages : en
Pages : 303
Book Description
A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture
Publisher: Macmillan
ISBN: 0805092641
Category : Business & Economics
Languages : en
Pages : 303
Book Description
A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture
Redeeming Productivity
Author: Reagan Rose
Publisher: Moody Publishers
ISBN: 0802474632
Category : Religion
Languages : en
Pages : 134
Book Description
Feeling overwhelmed and unproductive? The answer isn’t to do more. What image forms in your mind when you think of productivity? An assembly line? Spreadsheets? Business suits or workplace uniforms? In the ancient world, productivity didn't conjure images like these. Instead, it referred to crop yield and fruit bearing. This agrarian imagery helps us understand productivity through a biblical lens. Jesus taught, By this my Father is glorified, that you bear much fruit (John 15:8). Who doesn’t want to have a truly productive life—to bear much fruit? But how does this happen in the places we hold dear—the home, workplace, and in our communities? We often feel overworked and overrun, defeated and discouraged. The world says be productive so that you can get all you can out of this life. The Bible says be productive so you can gain more of the next life. In Redeeming Productivity, author Reagan Rose explores how God’s glory is the purpose for which He planted us. And he shows how productivity must be firmly rooted in the gospel. Only through our connection to Christ—the True Vine—are we empowered to produce good fruit. This book shows how we can maintain the vitality of that connection through simple, life-giving disciplines. Readers will discover manageable applications like giving God the first fruits of our days. Additionally, Reagan discusses how our perspective on suffering is transformed as we see trials as God’s pruning for greater productivity.
Publisher: Moody Publishers
ISBN: 0802474632
Category : Religion
Languages : en
Pages : 134
Book Description
Feeling overwhelmed and unproductive? The answer isn’t to do more. What image forms in your mind when you think of productivity? An assembly line? Spreadsheets? Business suits or workplace uniforms? In the ancient world, productivity didn't conjure images like these. Instead, it referred to crop yield and fruit bearing. This agrarian imagery helps us understand productivity through a biblical lens. Jesus taught, By this my Father is glorified, that you bear much fruit (John 15:8). Who doesn’t want to have a truly productive life—to bear much fruit? But how does this happen in the places we hold dear—the home, workplace, and in our communities? We often feel overworked and overrun, defeated and discouraged. The world says be productive so that you can get all you can out of this life. The Bible says be productive so you can gain more of the next life. In Redeeming Productivity, author Reagan Rose explores how God’s glory is the purpose for which He planted us. And he shows how productivity must be firmly rooted in the gospel. Only through our connection to Christ—the True Vine—are we empowered to produce good fruit. This book shows how we can maintain the vitality of that connection through simple, life-giving disciplines. Readers will discover manageable applications like giving God the first fruits of our days. Additionally, Reagan discusses how our perspective on suffering is transformed as we see trials as God’s pruning for greater productivity.
Look Alive Out There
Author: Sloane Crosley
Publisher: MCD
ISBN: 0374711801
Category : Literary Collections
Languages : en
Pages : 257
Book Description
Sloane Crosley returns to the form that made her a household name in really quite a lot of households: Essays! From the New York Times–bestselling author Sloane Crosley comes Look Alive Out There—a brand-new collection of essays filled with her trademark hilarity, wit, and charm. The characteristic heart and punch-packing observations are back, but with a newfound coat of maturity. A thin coat. More of a blazer, really. Fans of I Was Told There’d Be Cake and How Did You Get This Number know Sloane Crosley’s life as a series of relatable but madcap misadventures. In Look Alive Out There, whether it’s playing herself on Gossip Girl,scaling active volcanoes, crashing shivas, befriending swingers, or staring down the barrel of the fertility gun, Crosley continues to rise to the occasion with unmatchable nerve and electric one-liners. And as her subjects become more serious, her essays deliver not just laughs but lasting emotional heft and insight. Crosley has taken up the gauntlets thrown by her predecessors—Dorothy Parker, Nora Ephron, David Sedaris—and crafted something rare, affecting, and true. Look Alive Out There arrives on the tenth anniversary of I Was Told There’d be Cake, and Crosley’s essays have managed to grow simultaneously more sophisticated and even funnier. And yet she’s still very much herself, and it’s great to have her back—and not a moment too soon (or late, for that matter).
Publisher: MCD
ISBN: 0374711801
Category : Literary Collections
Languages : en
Pages : 257
Book Description
Sloane Crosley returns to the form that made her a household name in really quite a lot of households: Essays! From the New York Times–bestselling author Sloane Crosley comes Look Alive Out There—a brand-new collection of essays filled with her trademark hilarity, wit, and charm. The characteristic heart and punch-packing observations are back, but with a newfound coat of maturity. A thin coat. More of a blazer, really. Fans of I Was Told There’d Be Cake and How Did You Get This Number know Sloane Crosley’s life as a series of relatable but madcap misadventures. In Look Alive Out There, whether it’s playing herself on Gossip Girl,scaling active volcanoes, crashing shivas, befriending swingers, or staring down the barrel of the fertility gun, Crosley continues to rise to the occasion with unmatchable nerve and electric one-liners. And as her subjects become more serious, her essays deliver not just laughs but lasting emotional heft and insight. Crosley has taken up the gauntlets thrown by her predecessors—Dorothy Parker, Nora Ephron, David Sedaris—and crafted something rare, affecting, and true. Look Alive Out There arrives on the tenth anniversary of I Was Told There’d be Cake, and Crosley’s essays have managed to grow simultaneously more sophisticated and even funnier. And yet she’s still very much herself, and it’s great to have her back—and not a moment too soon (or late, for that matter).
The Dragonfly Effect
Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470614153
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Publisher: John Wiley & Sons
ISBN: 0470614153
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Do It Tomorrow and Other Secrets of Time Management
Author: Mark Forster
Publisher: Hodder & Stoughton
ISBN: 1444718436
Category : Self-Help
Languages : en
Pages : 135
Book Description
Mark Forster's book "Get Everything Done and Still Have Time to Play" took an entirely new approach to time management. One of his most important points was that once we have taken on a commitment, prioritising does not work because we need to do everything relating to that commitment. In the six years since he wrote the book as he has reached thousands of people through writing, seminars and coaching, he has continued to develop and refine his methods . He has now perfected even more effective methods of getting everything done through the introduction of some radical new ideas, including closed lists, the manyana principle and the "will do" list. He is brilliant at helping people to use new forms of communication effectively so that they do not become a tyrant. The result is a complete system which will enable almost anyone to complete one day's work in one day.
Publisher: Hodder & Stoughton
ISBN: 1444718436
Category : Self-Help
Languages : en
Pages : 135
Book Description
Mark Forster's book "Get Everything Done and Still Have Time to Play" took an entirely new approach to time management. One of his most important points was that once we have taken on a commitment, prioritising does not work because we need to do everything relating to that commitment. In the six years since he wrote the book as he has reached thousands of people through writing, seminars and coaching, he has continued to develop and refine his methods . He has now perfected even more effective methods of getting everything done through the introduction of some radical new ideas, including closed lists, the manyana principle and the "will do" list. He is brilliant at helping people to use new forms of communication effectively so that they do not become a tyrant. The result is a complete system which will enable almost anyone to complete one day's work in one day.
The Book of Why
Author: Judea Pearl
Publisher: Basic Books
ISBN: 0465097618
Category : Computers
Languages : en
Pages : 465
Book Description
A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.
Publisher: Basic Books
ISBN: 0465097618
Category : Computers
Languages : en
Pages : 465
Book Description
A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.