The Dartnell Direct Mail and Mail Order Handbook PDF Download
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Author: Richard S. Hodgson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1590
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Book Description
Author: Richard S. Hodgson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1590
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Book Description
Author: Susan Whelan
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 2
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Book Description
Author: William A. Cohen
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 12
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 900
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 446
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Book Description
Author: Richard Donald Millican
Publisher:
ISBN:
Category : Mail-order business
Languages : en
Pages : 12
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Book Description
Author: Dartnell Corporation
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 458
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Book Description
Author: Michael J. Thomas
Publisher: Gower Publishing, Ltd.
ISBN: 9780566074417
Category : Business & Economics
Languages : en
Pages : 688
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Book Description
This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
Author: Denison Hatch
Publisher: Rowman & Littlefield
ISBN: 1493078690
Category : Business & Economics
Languages : en
Pages : 531
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Book Description
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Author: Carol Poster
Publisher: Univ of South Carolina Press
ISBN: 9781570036514
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
Once nearly as ubiquitous as dictionaries and cookbooks are today, letter-writing manuals and their predecessors served to instruct individuals not only on the art of letter composition but also, in effect, on personal conduct. Poster and Mitchell contend that the study of letter-writing theory, which bridges rhetorical theory and grammatical studies, represents an emerging discipline in need of definition. In this volume, they gather the contributions of eleven experts to sketch the contours of epistolary theory and collect the historic and bibliographic materials - from Isocrates to email - that form the basis for its study.
