The Dark Side of Persuasion PDF Download

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The Dark Side of Persuasion

The Dark Side of Persuasion PDF Author: Shari Hoppin
Publisher: Kendall/Hunt Publishing Company
ISBN: 9781792482038
Category :
Languages : en
Pages : 0

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Book Description
The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we're on, so the book offers both practical advice for persuaders and suggestions to prevent us from falling prey to scams. It presents theories and scientific studies about persuasion as well as examples of how scientifically grounded concepts apply to business and to everyday life. It also addresses dark side topics in persuasion such as propaganda, manipulation, and fake news. The book champions critical thinking, looks at persuasion from interpersonal to mass media contexts, and includes discussions of ethical considerations. PowerPoint presentations and test questions are provided for instructors