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Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300166524
Category : Social Science
Languages : en
Pages : 532
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Book Description
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300166524
Category : Social Science
Languages : en
Pages : 532
Get Book Here
Book Description
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Author: Robert Greene
Publisher: Penguin
ISBN: 059329923X
Category : Self-Help
Languages : en
Pages : 465
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Book Description
A NEW YORK TIMES BESTSELLER From the world’s foremost expert on power and strategy comes a daily devotional designed to help you seize your destiny. This is the only authorized paperback edition in the US. Robert Greene, the #1 New York Times bestselling author, has been the consigliere to millions for more than two decades. Now, with entries that are drawn from his five books, plus never-before-published works, The Daily Laws offers a page of refined and concise wisdom for each day of the year, in an easy-to-digest lesson that will only take a few minutes to absorb. Each day features a Daily Law as well—a prescription that readers cannot afford to ignore in the battle of life. Each month centers around a major theme: power, seduction, persuasion, strategy, human nature, toxic people, self-control, mastery, psychology, leadership, adversity, or creativity. Who doesn’t want to be more powerful? More in control? The best at what they do? The secret: Read this book every day. “Daily study,” Leo Tolstoy wrote in 1884, is “necessary for all people.” More than just an introduction for new fans, this book is a Rosetta stone for internalizing the many lessons that fill Greene’s books and will reward a lifetime of reading and rereading.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 0525534393
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
A beautiful daily journal to lead your journey in the art of living--and an instant WSJ bestseller! For more than two thousand years, Stoic philosophy has been the secret operating system of wise leaders, artists, athletes, brilliant thinkers, and ordinary citizens. With the acclaimed, bestselling books The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic, Ryan Holiday and Stephen Hanselman have helped to bring the Stoicism of Marcus Aurelius, Seneca, and Epictetus to hundreds of thousands of new readers all over the world. Now Holiday and Hanselman are back with The Daily Stoic Journal, a beautifully designed hardcover journal that features space for morning and evening notes, along with advice for integrating this ancient philosophy into our 21st century lives. Each week readers will discover a specific powerful Stoic practice, explained and presented with related quotations to inspire deeper reflection and application, and each day they will answer a powerful question to help gauge their progress. Created with a durable, Smyth-sewn binding and featuring a helpful introduction explaining the various Stoic tools of self-management, as well as resources for further reading, this is a lasting companion volume for people who already love The Daily Stoic and its popular daily emails and social media accounts. It can also be used as a stand-alone journal, even if you haven’t read the previous books. For anyone seeking inner peace, clarity, and effectiveness in our crazy world, this book will help them immensely for the next year—and for the rest of their lives.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 0735211744
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.
Author: Nina Lesowitz
Publisher: ReadHowYouWant.com
ISBN: 1458763390
Category : Body, Mind & Spirit
Languages : en
Pages : 294
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Book Description
Discover the Positive Power of Gratitude Living as if each day is a thank you can help transform fear into courage, anger into forgiveness, and isolation into belonging. Authors Nina Lesowitz and Mary Beth Sammons present a simple yet comprehensive approach for incorporating gratitude into one's life and reaping its many benefits. The book is divided into ten chapters, including ''Ways to Stay Thankful in Difficult Times,''.....''Gratitude as a Spiritual Practice,'' and ''Putting Gratitude into Action.'' Each chapter includes stories of individuals whose lives have been transformed by thankfulness, motivational quotes and blessings, and suggested gratitude practices. Whatever is given - even a challenging moment - is a gift. With this book, you will be able to feel more connected to the flow of life and less alone in your struggles and fears.
Author: Rosie Molinary
Publisher: Seal Press
ISBN: 1580056563
Category : Self-Help
Languages : en
Pages : 441
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Book Description
A radical day-by-day guide to redefining beauty and creating lasting self-esteem Every day, American women and girls are besieged by images and messages that suggest their beauty is inadequate, inflicting immeasurable harm upon their confidence and sense of wellbeing. In Beautiful You, author Rosie Molinary encourages women to feel wonderful about themselves -- even when today's media-saturated culture tells them not to. Drawing on tools for heightened self-awareness, creativity, and mind-body connections, Beautiful You incorporates practical techniques into a 365-day action plan that empowers women to embrace a healthy self-image, shore up self-confidence, break undermining habits of self-criticism, and champion their own emotional and physical wellbeing. Modern and meaningful, these doable, enjoyable daily actions encourage women and girls to manifest a healthy outlook on life, to live large, and to love themselves and others.
Author: Aleksi Hoffman
Publisher: The Experiment, LLC
ISBN: 1615193812
Category : Self-Help
Languages : en
Pages : 460
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Book Description
“Small, easy steps for big, life-changing results—this book is genius.”—Jamie Oliver Do you want to improve your health, live and love more mindfully, and increase your happiness? This book makes it easy with 365 micro-actions—fun, achievable goals you can tackle right now. Take it on the go or keep it on your nightstand; do one action every day or dip in and out. With contributions by Jamie Oliver, Caroline Arnold, Dr. Tara Swart, and others Healthy, Happy You offers 365 micro-actions, one for each day of the year, grouped under four areas: Food: Prepare a Snack: Today, be ready for the snack attack—pack some veggie sticks or an apple before you head out. Mind: Do Something You Loved as a Kid: Recalling good memories is great for your mood. Even better, relive one! Move: Shopping Bag Weight Training: Ditch the cart, hold your shopping bags, and do some bicep curls as you walk. Love: Reach Out to Someone: We all have those friends we’ve wanted to call for a long time. Grab the phone! Find two minutes today for a Healthy, Happy YOU!
Author: Joseph Turow
Publisher: University of Chicago Press
ISBN: 0226817512
Category : Social Science
Languages : en
Pages : 260
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Book Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: Deirdre Nansen McCloskey
Publisher: University of Chicago Press
ISBN: 022673983X
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
A “thought-provoking” one-volume distillation of the author’s powerful trilogy in praise of the middle class’s role in creating a better, and richer, world (Library Journal). The economist and historian Deirdre Nansen McCloskey has been best known recently for her Bourgeois Era trilogy, a vigorous defense, unrivaled in scope, of commercially tested betterment. Its massive volumes, The Bourgeois Virtues, Bourgeois Dignity, and Bourgeois Equality, solve Adam Smith’s puzzle of the nature and causes of the wealth of nations, and of the moral sentiments of modernity. The world got rich, she argues, not chiefly by material causes but by an idea and a sentiment, a new admiration for the middle class and its egalitarian liberalism. For readers looking for a distillation of McCloskey’s magisterial work, Leave Me Alone and I’ll Make You Rich is what you’ve been waiting for. In this lively volume, McCloskey and the economist and journalist Art Carden bring together the trilogy’s key ideas and its most provocative arguments. The rise of the west, and now the rest, is the story of the rise of ordinary people to a dignity and liberty inspiring them to have a go. The outcome was an explosion of innovation after 1800, and a rise of real income by an astounding 3,000 percent. The Great Enrichment, well beyond the conventional Industrial Revolution, did not, McCloskey and Carden show, come from the usual suspects, capital accumulation or class struggle. It came from the idea of economic liberty in Holland and the Anglosphere, then Sweden and Japan, then Italy and Israel and China and India, an idea that bids fair in the next few generations to raise up the wretched of the earth. The original shift to liberalism arose from 1517 to 1789 from theological and political revolutions in northwest Europe, upending ancient hierarchies. McCloskey and Carden contend further that liberalism and “innovism” made us better humans as well as richer ones. Not matter but ideas. Not corruption but improvement. Leave Me Alone and I’ll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to the Simpsons. It is the perfect introduction for a broad audience to McCloskey’s influential explanation of how we got rich. At a time when confidence in the economic system is under challenge, this book mounts an optimistic and persuasive defense of liberal innovism, and of the modern world it has wrought. Praise for the Bourgeois Era Trilogy “A contender for the great book of our age.” —The Times, Book of the Week “Persuasive . . . richly detailed and erudite.” —Financial Times
