The Cowboy Hero and Its Audience PDF Download

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The Cowboy Hero and Its Audience

The Cowboy Hero and Its Audience PDF Author: Alf H. Walle
Publisher: Popular Press
ISBN: 9780879728120
Category : Literary Criticism
Languages : en
Pages : 228

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Book Description
"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.