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Author: Steve Robinson
Publisher: HarperChristian + ORM
ISBN: 1400213193
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: Steve Robinson
Publisher: HarperChristian + ORM
ISBN: 1400213193
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: Theodore Jacob
Publisher: Springer Science & Business Media
ISBN: 1489908404
Category : Psychology
Languages : en
Pages : 673
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Book Description
Throughout the past 30 years, there have been significant developments in theory and research relating family variables to various psychopathologies. The potential importance of such efforts is obviously great, given the implications that reliable and valid findings would hold for treatment and preventive inter ventions across a variety of settings and populations. The purpose of this volume is to present a critical evaluation of this field of inquiry through a detailed assessment of the theoretical perspectives, the methodological issues, and the substantive findings that have characterized family studies of psychopathology during the past several decades. The book is divided into four parts, each con taining contributions from leading researchers and theorists in the field. The first part, "Background," presents a review of the major streams of influence that have shaped the development and the present character of the field. The second part, "Conceptual Foundations," contains presentations of gen eral models and orientations relevant to family studies of psychopathology. In most cases, a particular theoretical perspective provides the primary underpin ning of the approach, the exception to this format being the family model of David Reiss based on the concept of the family paradigm. The major objective of this part is to present a broad yet detailed set of chapters that address the conceptual status of the field. It is hoped that this material will provide a rich background against which subsequent discussions of specific theories, methods, and findings can be more fully appreciated.
Author: John Bradshaw
Publisher: Bantam
ISBN: 0553374982
Category : Family & Relationships
Languages : en
Pages : 322
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Book Description
What you don't know can hurt you— but it can also lead to self-acceptance and healing. Family Secrets gives you the tools you need to understand your family—and yourself—in an entirely new way. In his bestselling books and compelling PBS specials, John Bradshaw has transformed our understanding of how we are shaped by our families. Now join him on this fascinating journey of discovery, which starts with your life today and takes you back through the conflicts, the strengths, and the weaknesses of your parents’ generation—and even your grandparents’. Using a powerful technique for exploring your “family tree,” you’ll trace the visible and invisible patterns that have influenced you. You’ll learn about family secrets that are healthy and necessary, and also about the secrets that can limit your wholeness and freedom—even if you don’t know they exist. This work is sometimes painful, but it is always enlightening—filled with the kind of “aha” moments and realizations that make everything fall into place. With John Bradshaw’s guidance, you will come to a new appreciation and acceptance of yourself. You will also be able to build more open, honest, and loving relationships with the people who matter most.
Author: David E. Van Zandt
Publisher: Princeton University Press
ISBN: 1400862159
Category : Religion
Languages : en
Pages : 241
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Book Description
At the height of the religious ferment of the 1970s, David Van Zandt studied firsthand the most vilified of the new radical religious movements--the Children of God, or the Family of Love. First feigning membership and later gaining the permission of the Family, the author lived full-time in COG colonies in England and the Netherlands. From that experience, he has produced an informed, insightful, and humane report on how COG members function in what seems at first to be a completely bizarre setting. The COG, an offshoot of the Jesus People movement of the late 1960s, was one of the first radical religious groups to be accused of "brainwashing." Led by the charismatic David Berg, known as Moses David, the group demands total commitment from its full-time members and proselytizes continuously. Until recently the COG used sex as a proselytizing tool, and it continues to encourage full sexual sharing among group members. Instead of examining the COG's ideology in the abstract, Van Zandt analyzes how its ideas are understood and used by ordinary members in their daily lives. For them the Family is its practical, day-to-day, and all-consuming activities, such as "litnessing" (the street sale of COG literature). This is a vivid eyewitness account that will fascinate anyone interested in life in modern radical communal religions, such as the Unification Church and the Hare Krishnas, as well as in other radical, Christian-based, total-commitment groups. Van Zandt's frank reflections on his near-conversion experience and on the ethics of his covert observation enrich our knowledge of doing research with such groups. Originally published in 1991. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Clive Hazell
Publisher: AuthorHouse
ISBN: 1425919626
Category : Family & Relationships
Languages : en
Pages : 270
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Book Description
This book draws together the many complex threads that weave together to make a family. Step by step the reader is taken through systems theory, developmental theory, cultural and intergenerational influences. The book is packed with activities and case studies to give the reader a “hands on” experience of each of these approaches.
Author: Cynthia Bailey-Rug
Publisher: Lulu.com
ISBN: 1365313050
Category : Self-Help
Languages : en
Pages : 139
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Book Description
There are many selfish, entitled, arrogant, manipulative people in society today. They are at work, in social circles, and even in your family. These abusive people can wreak havoc by draining your finances, damage your self-esteem, and even make you feel as if you are losing your mind. The purpose of this book is to help you learn ways to cope with them as well as to heal the damage they have done to you.
Author: Joan D Atwood
Publisher: Routledge
ISBN: 1317720970
Category : Family & Relationships
Languages : en
Pages : 296
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Book Description
Provide effective counseling to members of single-parent families With more than half of all first marriages ending in divorce, it’s time to re-think the notion that divorce means failure. Therapy with Single Parents focuses on the strengths of the single-parent family rather than its weaknesses, stressing the need to look at the socially constructed norms, values, and definitions associated with marriage and family in order to provide effective counseling. This unique book examines experiences that are common to single parents and presents interventive strategies for treating single-parent family issues, drawing on clinical case studies to provide technical knowledge in everyday language. Current research shows that single parents account for 27 percent of family households that include children under 18 and that the number of single mothers in the United States more than tripled between 1970 and 2000. Therapy with Single Parents challenges outdated notions that the single-parent family is somehow deficient and associated with adjustment problems in children. It doesn’t ignore the anger, pain, sadness, and guilt experienced by many members of single parent families but offers therapeutic considerations from a more balanced approach. The book examines the social, psychological, and sexual experiences of newly single parents and addresses the ups and downs they’ll face in dealing with schools, the workplace, and social services. Therapy with Single Parents examines: social and psychological differences between divorce and widowhood cognitive-behavioral principles of single-parent families what children can learn from divorce dealing with the ghosts of past relationships relationship rules dealing with adult children and extended families the effect of change in divorcing families the feminization of poverty the therapeutic value of social networks Therapy with Single Parents is an invaluable resource for psychologists, professional counselors, social workers, and marriage and family therapists. The book presents a thorough, in-depth examination of the single-parent family system as a viable, healthy family form.
Author: Ofra Mayseless
Publisher: Oxford University Press
ISBN: 0190910356
Category : History
Languages : en
Pages : 481
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Book Description
"This book offers an academic inquiry on contemporary processes of the search for meaning in life in a postmodern context with a focus on the Israeli cultural scene. Constructing or finding meaning in life is considered to be fundamental in human life (Batthyany & Russo-Netzer, 2014; Frankl, 1963; George & Park, 2016; Mayseless & Keren, 2014; Russo-Netzer, Schulenberg & Batthyany, 2016; Russo-Netzer, 2018; Steger, 2012; Wong, 2012). Such meaning reflects individuals' search to understand and organize their experience in a coherent manner, achieve a sense of their own worth and place (e.g., an identity and a sense of belonging) and recognize the things that matter to them (e.g., have purpose in life). When such meaning in life is adopted, individuals often feel that their life transcends their transitory existence and hence matters (George & Park, 2016). Viewed as a uniquely human quality (Emmons, 2003; Frankl, 1963) which enables people to interpret and consolidate their experience in the world (Steger, 2009), meaning has gained a growing degree of scientific attention within the psychological field. For example, several components of meaning have been identified (George & Park 2016; Martela & Steger 2016), the distinction between search for meaning and having meaning in life has been delineated (e.g., Steger et al., 2008) and the importance and centrality of meaning in life to individuals' wellbeing and functioning has been established (e.g., King et al. 2006; Park, 2010; Steger 2012). The construal of meaning in life by individuals is a psychological process yet it is intimately linked to the cultural context and historical period in which individuals live (Leung, Chiu, & Hong, 2011; Hicks & Routledge, 2013). The social and cultural contexts often offer and sometimes impose narratives, expectations, norms and values that individuals can align with in their search for coherence, value and purpose (Hicks & Routledge, 2013). Processes of globalization and neo-humanism challenge the meaning and security individuals find in their national or religious identity. Such processes appear to delegitimize the national and patriotic bases which grant a sense of meaning as part of a collective, advocating instead an individualistic capitalistic perspective together with the virtue of seeing oneself as a citizen of the world (Navarro, 2007; Soederberg, Menz & Cerny, 2005; Yeates, 2002)"--
Author: Sam Goldstein
Publisher: Springer Science & Business Media
ISBN: 1461436613
Category : Psychology
Languages : en
Pages : 531
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Book Description
Today’s children face a multitude of pressures, from the everyday challenges of life to the increasing threats of poverty, exploitation, and trauma. Central to growing up successfully is learning to deal with stress, endure hardships, and thrive despite adversity. Resilience – the ability to cope with and overcome life’s difficulties – is a quality that can potentially be nurtured in all young people. The second edition of the Handbook of Resilience in Children updates and expands on its original focus of resilience in children who overcome adversity to include its development in those not considered at risk, leading to better outcomes for all children across the lifespan. Expert contributors examine resilience in relation to environmental stressors, as a phenomenon in child and adolescent disorders, and as a means toward positive adaptation into adulthood. New and revised chapters explore strategies for developing resilience in the family, the therapist’s office, and the school as well as its nurturance in caregivers and teachers. Topics addressed include: Resilience in maltreated children and adults. Resilience and self-control impairment. Relational resilience in young and adolescent girls. Asset-building as an essential component of treatment. Assessment of social and emotional competencies related to resilience. Building resilience through school bullying prevention programs. Large-scale longitudinal studies on resilience. The second edition of the Handbook of Resilience in Children is a must-have reference for researchers, clinicians, allied practitioners and professionals, and graduate students in school and clinical psychology, education, pediatrics, psychiatry, social work, school counseling, and public health.
Author: Peter Cole
Publisher: Simon and Schuster
ISBN: 1416571639
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
True wealth requires more than just a healthy bank account. True Self, True Wealth takes a "holistic" approach to working with money by offering an inspirational and practical guide to developing self-knowledge and spiritual maturity, along with material wealth and financial security. The emerging field of neuroeconomics confirms that our emotions are a primary influence on our economic choices. authors Peter Cole and Daisy reese offer a revolutionary approach to improving your economic status by identifying your own "Money Script" -- a distinctive approach to understanding and working with personal money issues. The ten money scripts teach how to reconstruct a healthy, prosperous relationship to finances that ensures an abundant, secure future for yourself and your family. Inspiring quotes from spiritual teachers and financial gurus, entertaining exercises and illustrative examples, a helpful outline of a financial journey toward security and happiness, as well as practical and comprehensive financial planning for a lifetime provide the tools necessary for traveling the path to true wealth.
