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Author: Corporate Press Ltd
Publisher:
ISBN:
Category : Printing industry
Languages : en
Pages : 9
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Book Description
Author: Corporate Press Ltd
Publisher:
ISBN:
Category : Printing industry
Languages : en
Pages : 9
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 820
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Book Description
Author: Mike Moran
Publisher: Pearson Education
ISBN: 0137005148
Category : Business & Economics
Languages : en
Pages : 866
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Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Author:
Publisher:
ISBN:
Category : Insurance
Languages : en
Pages : 650
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Book Description
Author: Maureen D. Neumann
Publisher: MIT Press
ISBN: 0262045052
Category : Computers
Languages : en
Pages : 201
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Book Description
A guide for educators to incorporate computational thinking—a set of cognitive skills applied to problem solving—into a broad range of subjects. Computational thinking—a set of mental and cognitive tools applied to problem solving—is a fundamental skill that all of us (and not just computer scientists) draw on. Educators have found that computational thinking enhances learning across a range of subjects and reinforces students’ abilities in reading, writing, and arithmetic. This book offers a guide for incorporating computational thinking into middle school and high school classrooms, presenting a series of activities, projects, and tasks that employ a range of pedagogical practices and cross a variety of content areas. As students problem solve, communicate, persevere, work as a team, and learn from mistakes, they develop a concrete understanding of the abstract principles used in computer science to create code and other digital artifacts. The book guides students and teachers to integrate computer programming with visual art and geometry, generating abstract expressionist–style images; construct topological graphs that represent the relationships between characters in such literary works as Harry Potter and the Sorcerer’s Stone and Romeo and Juliet; apply Newtonian physics to the creation of computer games; and locate, analyze, and present empirical data relevant to social and political issues. Finally, the book lists a variety of classroom resources, including the programming languages Scratch (free to all) and Codesters (free to teachers). An accompanying website contains the executable programs used in the book’s activities.
Author:
Publisher:
ISBN:
Category : English newspapers
Languages : en
Pages : 1352
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Book Description
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
Author: Anya Schiffrin
Publisher: The New Press
ISBN: 1595589732
Category : History
Languages : en
Pages : 322
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Book Description
Crusading journalists from Sinclair Lewis to Bob Woodward and Carl Bernstein have played a central role in American politics: checking abuses of power, revealing corporate misdeeds, and exposing government corruption. Muckraking journalism is part and parcel of American democracy. But how many people know about the role that muckraking has played around the world? This groundbreaking new book presents the most important examples of world-changing journalism, spanning one hundred years and every continent. Carefully curated by prominent international journalists working in Asia, Africa, Latin America, Europe, and the Middle East, Global Muckraking includes Ken Saro-Wiwa’s defense of the Ogoni people in the Niger Δ Horacio Verbitsky's uncovering of the gruesome disappearance of political detainees in Argentina; Gareth Jones’s coverage of the Ukraine famine of 1932–33; missionary newspapers’ coverage of Chinese foot binding in the nineteenth century; Dwarkanath Ganguli’s exposé of the British "coolie" trade in nineteenth-century Assam, India; and many others. Edited by the noted author and journalist Anya Schiffrin, Global Muckraking is a sweeping introduction to international journalism that has galvanized the world’s attention. In an era when human rights are in the spotlight and the fate of newspapers hangs in the balance, here is both a riveting read and a sweeping argument for why the world needs long-form investigative reporting.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Bruce Judson
Publisher: Madison Books
ISBN: 9780679770312
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Spells out online strategies for corporate marketers and mom-and-pop businesses.
