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Author: Deron Boyles
Publisher: Peter Lang
ISBN: 9781433100840
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it.
Author: Deron Boyles
Publisher: Peter Lang
ISBN: 9781433100840
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it.
Author: Sharon Beder
Publisher:
ISBN: 9781870098670
Category : Anti-environmentalism
Languages : en
Pages : 288
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Book Description
Global Spin reveals the sophisticated techniques being used around the world by powerful conservative forces to try to change the way the public and politicians think about the environment. Large corporations are using their influence to reshape public opinion, to weaken gains made by environmentalists, and to turn politicians against increased environmental regulation. The corporations’ techniques include employing specialized PR?firms to set up front groups that promote the corporate agenda whilst posing as public-interest groups; creating ‘astroturf’—artificially created grassroots support for corporate causes; deterring public involvement by imposing SLAPPS—strategic lawsuits against public participation; getting corporate-based ‘environmental educational’ materials into schools; and funding conservative think-tanks, which have persistently tried to cast doubt on the existence of environmental problems and to oppose stricter environmental regulations. In the media, corporate advertising and sponsorship are influencing news content, and industry-funded scientists are often treated as independent experts. This updated edition includes new chapters about the business campaign to prevent action on global warming, and whether Greenpeace’s ideals are being compromised by ‘greenwash’.
Author: William Watkins
Publisher: Teachers College Press
ISBN: 0807771430
Category : Education
Languages : en
Pages : 328
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Book Description
In this timely interdisciplinary volume, William Watkins has brought together leading scholars and activists to address some of the most urgent issues facing public education. What is underneath and behind the language of choice, efficiency, and improvement in current neoliberal discourse? How will urban and poor populations be affected? Will privatization lead to increased stratification in our schools? How can public education not only be saved but re-imagined? In accessible language, renowned contributors explore and critique corporate school reform to both inform and serve as an organizing tool for teachers, parents, students, and citizens committed to genuine public education. Book Features: A comprehensive critique of how corporate power is disrupting universal public education. An illumination of how corporate school reform threatens unions, racial progress, and democracy. An illustration of how private wealth forges public policy. A case study of the public school system in New Orleans. Contributors: Pauline Lipman • Kennneth Saltman • Alfie Kohn • Jack Gerson • Malila N. Robinson • Catherine A. Lugg • William H. Watkins • Ann G. Winfield • Kristen L. Buras William H. Watkins is a professor at the University of Illinois at Chicago and author of The White Architects of Black Education. “As The Assault on Public Education makes so very clear. . . we are witnessing the growth of a destructive set of policies in education and the larger society. This book provides us with a set of articulate analyses of what the future will likely hold if we do not engage in the hard and committed labor of countering these dangerous tendencies today.” —From the Foreword by Michael W. Apple, University of Wisconsin–Madison “The Assault on Public Education is a powerful assemblage of scholars, practitioners, and activists who are willing to stand up to the entrenched interests arrayed against public education as we know it. This is a must read for thinking citizen scholars.” —Gloria Ladson-Billings, University of Wisconsin-Madison “Today is a pivotal moment for America and its schools. Teachers and others who envision schools that enhance democratic life will find critical theoretical and practical guidance in this book. Use it.” —Daniel Perlstein, Graduate School of Education, University of California, Berkeley “Watkins has produced an important and timely work—a much-needed corrective to the dumbing-down of educational policy discourse. The essays here offer a very real challenge to those who have confounded market-based policy with school reform and the well-being of children with the well-being of corporations.” —Charles Payne, University of Chicago
Author: Timothy Shary
Publisher: University of Texas Press
ISBN: 029276071X
Category : Performing Arts
Languages : en
Pages : 435
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Book Description
Generation Multiplex (2002) was the first comprehensive study of the representation of teenagers in American cinema since David Considine’s Cinema of Adolescence in 1985. This updated and expanded edition reaffirms the idea that films about youth constitute a legitimate genre worthy of study on its own terms. Identifying four distinct subgenres—school, delinquency, horror, and romance—Timothy Shary explores hundreds of representative films while offering in-depth discussion of movies that constitute key moments in the genre, including Fast Times at Ridgemont High, A Nightmare on Elm Street, The Breakfast Club, Say Anything . . . , Boyz N the Hood, Scream, American Pie, Napoleon Dynamite, Superbad, The Twilight Saga, and The Hunger Games. Analyzing developments in teen films since 2002, Shary covers such topics as the increasing availability of movies on demand, which has given teens greater access to both popular and lesser-seen films; the recent dominance of supernatural and fantasy films as a category within the genre; and how the ongoing commodification of teen images in media affects real-life issues such as school bullying, athletic development, sexual identity, and teenage pregnancy.
Author: Trevor Norris
Publisher: University of Toronto Press
ISBN: 1442660309
Category : Education
Languages : en
Pages : 233
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Book Description
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
Author: Thomas Barthel
Publisher: McFarland
ISBN: 147666532X
Category : Sports & Recreation
Languages : en
Pages : 287
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Book Description
From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.
Author: Catherine Gidney
Publisher: Between the Lines
ISBN: 1771134275
Category : Education
Languages : en
Pages : 323
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Book Description
White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada.
Author: Shirley R. Steinberg
Publisher: Routledge
ISBN: 0429963645
Category : Education
Languages : en
Pages : 321
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Book Description
America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a 'kinderculture'. In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated. Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.
Author: H. Giroux
Publisher: Springer
ISBN: 0230100562
Category : Social Science
Languages : en
Pages : 247
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Book Description
Through the lens of education, this book attempts to situate young people within a number of theoretical and political considerations that offer up a new 'analytic of youth', one that posits not only the emergence of a new way to talk about youth but also a new language for understanding the politics that increasing frame their lives.
Author: Ruthanne Kurth-Schai
Publisher: IAP
ISBN: 1681234254
Category : Education
Languages : en
Pages : 219
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Book Description
The future of public education and democracy is at risk. Powerful forces are eroding commitment to public schools and weakening democratic resolve. Yet even in deeply troubling times, it is possible to broaden social imagination and empower effective advocacy for systemic progressive reform. Re-envisioning Education and Democracy explores challenges and opportunities for restructuring public education to establish and sustain more broadly inclusive, deeply democratic, and effectively transforming approaches to social inquiry and civic participation. Re-envisioning Education and Democracy adopts a non-traditional format to extend social awareness and imagination. Within each chapter, one episode of an evolving strategic narrative traces the life cycle of a systemic reform initiative. This is followed by an exploratory essay that draws from theory, research, criticism, and practice to prompt consideration of focal issues. Woven through each chapter is a poetically framed meditative stream informed by varied historical and cultural conceptions of oracles. A developmental sequence of social learning strategies (exploratory democratic practices), accompanied by thematic bibliographic references, are included to model democratic teaching and learning applicable in classroom and community settings.
