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Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 074946660X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 074946660X
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
Author: Steven Van Belleghem
Publisher:
ISBN: 9780749466596
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Author: Michael Lopp
Publisher: Apress
ISBN: 1430202718
Category : Computers
Languages : en
Pages : 198
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Book Description
Managing Humans is a selection of the best essays from Michael Lopp's popular website Rands in Repose(www.randsinrepose.com). Lopp is one of the most sought-after IT managers in Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. This book reveals a variety of different approaches for creating innovative, happy development teams. It covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build lasting and useful engineering culture. The essays are biting, hilarious, and always informative.
Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 0749464747
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Kim Malone Scott
Publisher: Macmillan
ISBN: 1760553026
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.
Author: Brian Souza
Publisher: Productivitydrivers
ISBN: 9780996018401
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Whether your team is in an office, on a field, in a classroom, or in your living room-have you ever felt they had more to give, but you weren't quite sure how to get it out of them? Have you ever thought they might benefit from a coaching conversation, but you didn't really know what to say or how to say it? Are you looking for that one new idea, that one simple strategy that will take your team's performance-and your career-to the next level? If so, The Weekly Coaching Conversation is definitely the book for you. Every once in a while a book like this comes along with a message so simple-yet so profound-it literally transforms people's lives. In a story as inspiring as it is informative, bestselling author Brian Souza reveals the secrets to unleashing a person's potential. Introducating a groundbreaking, yet easy-to-apply framework that's backed by years of rigorous research, The Weekly Coaching Conversation gives managers, supervisors, and team leaders that playbook to turbocharge any teams' performance.
Author: Kenneth H. Blanchard
Publisher: Harper Collins
ISBN: 0688103804
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
When a person goes to the boss with a problem and the boss agrees to do something about it, the monkey is off his back and onto the boss's. How can managers avoid these leaping monkeys? Here is priceless advice from three famous experts: how managers can meet their own priorities, give back other people's monkeys, and let them solve their own problems.
Author:
Publisher: Jonathan Winter
ISBN: 0952185962
Category :
Languages : en
Pages : 28
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Book Description
Author: Julie Starr
Publisher: Pearson UK
ISBN: 1292457279
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
This book provides core coaching principles and beliefs for you to operate from as you manage your team, as well as guidance to help you develop key coaching skills including listening, asking effective questions, building rapport and how to give constructive (performance-based) feedback.
