Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 0749464747
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
Author: Robert Livingston
Publisher: Crown Currency
ISBN: 0593238575
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
A FINANCIAL TIMES BEST BOOK OF THE YEAR • An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading Harvard social psychologist. NAACP IMAGE AWARD NOMINEE FOR OUTSTANDING LITERARY ACHIEVEMENT • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • FINALIST FOR THE FT/MCKINSEY BUSINESS BOOK OF THE YEAR AWARD “Robert Livingston is one of America’s most respected social psychologists studying diversity. He has a unique ability to strip out the judgmentalism that can warp people’s thinking about race and racism . . . and therefore he can reach a broad audience, educate them about the research, and bring them along when he talks about solutions.”—Jonathan Haidt, #1 New York Times bestselling author of The Anxious Generation How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it? For some, the existence of systemic racism against Black people is hard to accept because it violates the notion that the world is fair and just. But the rigid racial hierarchy created by slavery did not collapse after it was abolished, nor did it end with the civil rights era. Whether it’s the composition of a company’s leadership team or the composition of one’s neighborhood, these racial divides and disparities continue to show up in every facet of society. For Livingston, the difference between a solvable problem and a solved problem is knowledge, investment, and determination. And the goal of making organizations more diverse, equitable, and inclusive is within our capability. Livingston’s lifework is showing people how to turn difficult conversations about race into productive instances of real change. For decades he has translated science into practice for numerous organizations, including Airbnb, Deloitte, Microsoft, Under Armour, L’Oreal, and JPMorgan Chase. In The Conversation, Livingston distills this knowledge and experience into an eye-opening immersion in the science of racism and bias. Drawing on examples from pop culture and his own life experience, Livingston, with clarity and wit, explores the root causes of racism, the factors that explain why some people care about it and others do not, and the most promising paths toward profound and sustainable progress, all while inviting readers to challenge their assumptions.
Author: Boris Groysberg
Publisher: Harvard Business Press
ISBN: 1422183998
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.
Author: Steven Van Belleghem
Publisher:
ISBN: 9780749466596
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Author: Ivan S. Farber
Publisher: Legacyone
ISBN: 9781732164659
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
If you have to influence others through conversations, you will benefit from the ten important lessons in this book. You'll get a clear formula for success, practical advice and valuable ideas that you can apply right away. This book will reshape how you interact with your clients and colleagues and give you newfound power and ease in your career and important communications. There is no skill more important than the ability to be effective in your conversations.
Author: Catherine Turco
Publisher: Middle Range
ISBN: 9780231178990
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.
Author: Ian O. Williamson
Publisher: JHU Press
ISBN: 1421449048
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
From contributors to TheConversation.com, illuminating essays on how and why working in the twenty-first century is rapidly changing. Work has evolved tremendously over the last 50 years and even more so since the COVID-19 pandemic. In The Conversation on Work, editor Ian O. Williamson assembles essential essays from The Conversation to explore paradigmatic shifts in how people work—and what these changes mean for the future of labor. Covering diverse and urgent topics such as burnout and mental health, remote and hybrid working environments, unions, and job inequities among marginalized groups, the authors critically examine the future of the changing workplace. Essays on how artificial intelligence will affect workers and companies, the effects of the COVID-19 pandemic on workplaces, and other critical labor trends round out the collection. The Critical Conversations series collects essays from top scholars on timely topics, including water, biotechnology, gender diversity, and guns, originally published on the independent news site The Conversation.
Author: United States. National Labor Relations Board
Publisher:
ISBN:
Category : Labor laws and legislation
Languages : en
Pages : 1340
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Book Description
Author: James O. Pyle
Publisher: Red Wheel/Weiser
ISBN: 1632658658
Category : Self-Help
Languages : en
Pages : 168
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Book Description
Where were you tonight? How did that meeting go? Are you seeing someone else? What qualifies you for this job? These are just a few of the usual questions we might answer in a day. A typical answer to the last question would include a series of "whats": what experience you have, what you studied in school, and what you do well. In Control the Conversation, the authors guide you in crafting a response to a question, not just an answer. A response should be multi-dimensional and include relevant and compelling information that goes beyond a mere answer. The authors help you build and apply this skill set. You will learn how to manage the four areas of disclosure--people, places, things, and events in time. You will also develop competence in techniques that will help you take control and get your message across in any kind of interview. You will discover how to: Master answer enhancers, such as keywords and body language Analyze a question and understand the motivation behind it Use questions artfully as part of your response With these skills as part of your repertoire, you'll also learn apply them in specific applications such as: Job interviews Sales Common exchanges Meetings and media Dating and family situations No matter the question, Control the Conversation will show you how to steer every exchange in your favor.
Author: Jon Miller
Publisher: Biteback Publishing
ISBN: 1849546630
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? Everybody's Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It's a story of people taking the initiative, and finding inspiration in the positive impact of their actions. We see how some of today's leading companies are realising that lasting success comes from having a purpose broader than making a profit. They know that business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody.
