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Author: Geoffrey Gregory Peart
Publisher:
ISBN: 9780989890403
Category :
Languages : en
Pages :
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Book Description
communication guide.
Author: Geoffrey Gregory Peart
Publisher:
ISBN: 9780989890403
Category :
Languages : en
Pages :
Get Book Here
Book Description
communication guide.
Author: Peter Auer
Publisher: Psychology Press
ISBN: 0415216095
Category : Language Arts & Disciplines
Languages : en
Pages : 355
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Book Description
Code Switching, the alternating use of two or more languages ation, has become an increasingly topical and important field of research. Now available in paperback, Code-Switching in Conversation brings together contributions from a wide variety of sociolinguistics settings in which the phenomenon is observed. It addresses not only the structure and the function, but also the ideological values of such bilingual behaviour. The contributors question many views of code switching on the empirical basis of many European and non European contexts. By bringing together linguistics, anthropological and socio-psychological research, they move towards a more realistic conception of bilingual conversation action.
Author: Danielle Dobson
Publisher:
ISBN: 9781922391070
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Do you feel as though you are constantly 'on'? Do you project as though everything is under control but on the inside you are barely keeping your head above water? That each day is a constant struggle of competing priorities? Rather than juggling the two worlds of career and life, what if you could create a third alternative, your own, new, evolved world: one that works for you rather than against you? Breaking the Gender Code not only unpacks why women feel the constant pressure to keep so many balls in the air but also where this pressure comes from. In the process, this comprehensive and easy-to-read book: - reveals how the Gender Code unintentionally creates pressures, holds women back and limits potential - dismantles the outdated motherhood, superwoman and having-it-all myths - puts the Gender Code under the microscope and scrutinises the equation of productivity + business = worthiness - provides tools and strategies to create individual solutions for your unique context - shares tried-and-tested 'pressure releases'. Breaking the Gender Code encourages you to realise your contribution is highly valuable in all your roles, and the skills and capabilities strengthened by being a parent and caring for others is a powerful adaptive leadership and career asset. You don't need more of anything. By using what you already have, you are able to get what you actually want.
Author: Peter Auer
Publisher: Routledge
ISBN: 1134606729
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
Code Switching, the alternating use of two or more languages ation, has become an increasingly topical and important field of research. Now available in paperback, Code-Switching in Conversation brings together contributions from a wide variety of sociolinguistics settings in which the phenomenon is observed. It addresses not only the structure and the function, but also the ideological values of such bilingual behaviour. The contributors question many views of code switching on the empirical basis of many European and non European contexts. By bringing together linguistics, anthropological and socio-psychological research, they move towards a more realistic conception of bilingual conversation action.
Author: David Crystal
Publisher: University of Chicago Press
ISBN: 9780226122038
Category : Language Arts & Disciplines
Languages : en
Pages : 404
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Book Description
No ordinary dictionary, David Crystal's Dictionary of Language includes not only descriptions of hundreds of languages literally from A to Z (Abkhaz to Zyryan) and definitions of literary and grammatical concepts, but also explanations of terms used in linguistics, language teaching, and speech pathology. If you are wondering how many people speak Macedonian, Malay, or Makua, or if you're curious about various theories of the origins of language, or if you were always unsure of the difference between structuralism, semiotics, and sociolinguistics, this superbly authoritative dictionary will answer all of your questions and hundred of others.
Author: Lesley Milroy
Publisher: John Wiley & Sons
ISBN: 0470758201
Category : Language Arts & Disciplines
Languages : en
Pages : 281
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Book Description
Sociolinguistics: Method and Interpretation presents a thorough and practical description of current sociolinguistic methodology while recognizing that methodological decisions can never be separated from questions of theory. Presents a thorough and practical description of current sociolinguistic methodology. Considers a range of issues including speaker selection, data collection, social considerations, phonological and syntactical variation, style-shifting and code-switching. Recognizes that methodological decisions can never be separated from questions of theory. Stresses the need for the entire research process from the initial design of the project to the interpretation of results to be grounded in theoretically defensible positions. Shows how the research paradigm established by a few influential pioneers has been fruitfully expanded by exciting new trends.
Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385526326
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Author: Emanuel Rosen
Publisher: Profile Books
ISBN: 1847651569
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
Author: Päivi Pahta
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501504908
Category : Language Arts & Disciplines
Languages : en
Pages : 335
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Book Description
Texts of the past were often not monolingual but were produced by and for people with bi- or multilingual repertoires; the communicative practices witnessed in them therefore reflect ongoing and earlier language contact situations. However, textbooks and earlier research tend to display a monolingual bias. This collected volume on multilingual practices in historical materials, including code-switching, highlights the importance of a multilingual approach. The authors explore multilingualism in hitherto neglected genres, periods and areas, introduce new methods of locating and analysing multiple languages in various sources, and review terminology, theories and tools. The studies also revisit some of the issues already introduced in previous research, such as Latin interacting with European vernaculars and the complex relationship between code-switching and lexical borrowing. Collectively, the contributors show that multilingual practices share many of the same features regardless of time and place, and that one way or the other, all historical texts are multilingual. This book takes the next step in historical multilingualism studies by establishing the relevance of the multilingual approach to understanding language history.
Author: Piotr Romanowski
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501514512
Category : Language Arts & Disciplines
Languages : en
Pages : 226
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Book Description
Multilingualism has become an increasingly common global phenomenon especially in the last two decades. Therefore, multilingual programmes have now been regarded as a cornerstone of education systems in many countries around the world. Learning multiple languages helps us plug into a globalised world and strengthen links with a multitude of speakers from a diversified reality we live in. Thanks to the researched cases described in the chapters, further developments aimed at fostering multilingual practices in the contemporary world will be enhanced. The chapters included in the present volume, provide an overview of current theory, research and practice in the field. They deal with such prominent research topics as multilingual education, language policies, language contact, identity of multilingual speakers, to name only a few. The selected chapters focus on the numerous and heterogeneous relations between languages. They also incorporate a series of contextualized studies with diverse research designs applied in different settings across the globe. This volume constitutes a pivotal reference source for the latest scholarly material on multilingualism from twelve different countries. It is a thought-provoking collection that provides a series of rich insights into the way multilingualism is practised in international contexts. It is ideally designed for academics, upper-level students, educators, professionals and practitioners seeking linguistic and pedagogical guidance on multilingualism.
