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Author: Colleen Jones
Publisher: New Riders
ISBN: 0135159520
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
Author: Colleen Jones
Publisher: New Riders
ISBN: 0135159520
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
Author: Colleen Jones
Publisher: Pearson Education
ISBN: 013256291X
Category : Computers
Languages : en
Pages : 380
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Book Description
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Author: Dan Farkas
Publisher: Taylor & Francis
ISBN: 1000962695
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
Author: Jenni Catron
Publisher: HarperChristian + ORM
ISBN: 1400205697
Category : Religion
Languages : en
Pages : 224
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Book Description
You have clout. Have you discovered it yet? It is easy to believe that power, influence, and leadership are gifts given to a special few. But the Bible says otherwise. We all long for significance, even as we fear we will never be good enough. We listen for God, but hear only voices of doubt and practicality. Listen again. There is a call that only you can answer. Clout is power and influence. It is an undeniable trait that opens doors and moves mountains. You have it, and you can use it to change the world around you. With Scripture and stories from her own life, Jenni Catron maps out the pitfalls and clear paths on the way toward discovering and unleashing your very own clout. This is not a quest of power for power’s sake. Influence is not a guarantee of fame or fortune. It is an opportunity to use your gifts to do the extraordinary. This is a journey toward dismantling what stands in the way of your influence and leadership, discovering your God-given clout, and using it to answer God’s calling on your life. Learn about Jesus and others who sought to lead like him. Stop dreaming and start planning. Define your direction, set your goals, and confront the challenges that stand between you and the person God made you to be. Step into your sphere of influence with the humble confidence of Christ. Don’t hide. We need you. Discover your clout here.
Author: Timothy Stewart-Winter
Publisher: University of Pennsylvania Press
ISBN: 0812247914
Category : History
Languages : en
Pages : 320
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Book Description
Queer Clout weaves together activism and electoral politics to trace the gay movement's path since the 1950s in Chicago. Stewart-Winter stresses gay people's and African Americans' shared focus on police harassment, highlighting how black political leaders enabled white gays and lesbians to join an emerging liberal coalition in city hall.
Author: Bruce Berkowitz
Publisher: Georgetown University Press
ISBN: 1589016548
Category : Political Science
Languages : en
Pages : 301
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Book Description
By almost any measure, the United States is the most powerful nation in the history of civilization. Our resources are immense. But they are not limitless. Today national security requires agility to stay a step ahead of threats that can rapidly appear and change, and endurance to deal with challengers that are unlikely to disappear anytime soon. The central question for U.S. leaders today is how can we retain our strategic advantage and continue to set the agenda for world affairs? All our other goals—promoting freedom, prosperity, human rights, and ensuring the security of Americans—depend on getting the fundamentals right. Strategic Advantage: Challengers, Competitors, and Threats to America's Future is a concise and provocative analysis of national security policy today—and tomorrow. Drawing on history and contemporary examples, Bruce Berkowitz deftly identifies those countries, groups, and movements that pose the greatest challenges to the United States and suggests ways to deal with them. He lucidly analyzes the components of national power—economic clout, military capability, and cultural influence—that America must sustain if it hopes to maintain its position in the world in the decades ahead. Strategic Advantage outlines how the United States can stay ahead of potential threats by drawing on the distinctively American culture that rewards entrepreneurship and supports a strong military; by promoting economic growth at home and competing for talent and capital from abroad; by fixing the national security command structure; and by adopting a national strategy that balances goals, costs, and risks. With pacing, foresight, and planning, Berkowitz says, the United States can sustain its global leadership for the long haul.
Author: Benjamin Ginsberg
Publisher: Prometheus Books
ISBN: 1616149515
Category : Social Science
Languages : en
Pages : 258
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Book Description
Although war is terrible and brutal, history shows that it has been a great driver of human progress. So argues political scientist Benjamin Ginsberg in this incisive, well-researched study of the benefits to civilization derived from armed conflict. Ginsberg makes a convincing case that war selects for and promotes certain features of societies that are generally held to represent progress. These include rationality, technological and economic development, and liberal forms of government. Contrary to common perceptions that war is the height of irrationality, Ginsberg persuasively demonstrates that in fact it is the ultimate test of rationality. He points out that those societies best able to assess threats from enemies rationally and objectively are usually the survivors of warfare. History also clearly reveals the technological benefits that result from war—ranging from the sundial to nuclear power. And in regard to economics, preparation for war often spurs on economic development; by the same token, nations with economic clout in peacetime usually have a huge advantage in times of war. Finally, war and the threat of war have encouraged governments to become more congenial to the needs and wants of their citizens because of the increasing reliance of governments on their citizens’ full cooperation in times of war. However deplorable the realities of war are, the many fascinating examples and astute analysis in this thought-provoking book will make readers reconsider the unmistakable connection between war and progress.
Author: Ash Ali
Publisher: St. Martin's Press
ISBN: 1250280532
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
Author: David S. Bright
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1264
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Book Description
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. This is an adaptation of Principles of Management by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: David Wearing
Publisher: Polity
ISBN: 9781509532049
Category : Political Science
Languages : en
Pages : 0
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Book Description
UK ties with Saudi Arabia and the other Gulf monarchies are under the spotlight as never before. Huge controversy surrounds Britain’s alliances with these deeply repressive regimes, and the UK’s key supporting role in the disastrous Saudi-led intervention in Yemen has lent added urgency to the debate. What lies behind the British government’s decision to place politics before principles in the Gulf? Why have Anglo-Arabian relations grown even closer in recent years, despite ongoing, egregious human rights violations? In this ground-breaking analysis, David Wearing argues that the Gulf Arab monarchies constitute the UK’s most important and lucrative alliances in the global south. They are central both to the British government’s ambitions to retain its status in the world system, and to its post-Brexit economic strategy. Exploring the complex and intertwined structures of UK-Gulf relations in trade and investment, arms sales and military cooperation, and energy, Wearing shines a light on the shocking lengths to which the British state has gone in order to support these regimes. As these issues continue to make the headlines, this book lifts the lid on ‘AngloArabia’ and what’s at stake for both sides.
