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Author: Luisa Domanska
Publisher: GRIN Verlag
ISBN: 3668863830
Category : Business & Economics
Languages : en
Pages : 105
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Book Description
Master's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Cologne Business School Köln, language: English, abstract: The thesis describes the conflict of price differentiation strategies and the consumers' perception of price fairness in different manners. By that, the role of a price is explained in detail in the role of marketing, as well as it's role in behavioral economics regarding price fairness. Different examples, being a highly discussed topic in the current state of the art, are brought together to demonstrate the variety of this price policy. Uber, the haircutting industry as well as typical gender-based pricing or emergency situations represent crucial practices that are discussed in regard of moral and ethical limitations in terms of price fairness. Finally, the work aims to understand the limitations on price differentiation in the context of price fairness and tries to answer questions as: When is price differentiation acceptable for consumers and when should firms reconsider differential price strategies due to a perceived abuse of trust, anger or similar emotions of targeted customers? For that, an empirical social research is considered to bring first and secondary data together, and to enable the defintion of those limitations to become a little clearer.
Author: Luisa Domanska
Publisher: GRIN Verlag
ISBN: 3668863830
Category : Business & Economics
Languages : en
Pages : 105
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Book Description
Master's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Cologne Business School Köln, language: English, abstract: The thesis describes the conflict of price differentiation strategies and the consumers' perception of price fairness in different manners. By that, the role of a price is explained in detail in the role of marketing, as well as it's role in behavioral economics regarding price fairness. Different examples, being a highly discussed topic in the current state of the art, are brought together to demonstrate the variety of this price policy. Uber, the haircutting industry as well as typical gender-based pricing or emergency situations represent crucial practices that are discussed in regard of moral and ethical limitations in terms of price fairness. Finally, the work aims to understand the limitations on price differentiation in the context of price fairness and tries to answer questions as: When is price differentiation acceptable for consumers and when should firms reconsider differential price strategies due to a perceived abuse of trust, anger or similar emotions of targeted customers? For that, an empirical social research is considered to bring first and secondary data together, and to enable the defintion of those limitations to become a little clearer.
Author: Werner J. Reinartz
Publisher:
ISBN:
Category :
Languages : en
Pages : 20
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Book Description
Determining the “right” product price is one of the most dazzling challenges of modern retailing. Although the price as a marketing instrument has enormous infl uence on consumer decisions and corporate profits, those responsible for effective pricing and profitable price management continue to face significant difficulties. Progress in the field of digitization allows to set prices more dynamically and individually than ever before. This expands the decision-making space of companies and at the same time increases consumers' concerns about excessive and unfair prices. However, the question arises whether everything that is technically possible can also be successfully implemented in the market. The present study analyses corporate and consumer behavior and macroeconomic effects of pricing decisions under various conditions (static/dynamic, isolated/within market competition). The results show that the current debate about individualized prices expands well beyond the field of current corporate practice. Retailers are particularly conservative towards certain types of price differentiation such as short-term adjustments depending on the time of day or even customer specific prices. In addition, there is a large number of market barriers that conflict with particularly controversial practices of price differentiation. The study provides insights on how price differentiation can be used to achieve a balance between company interests and consumer protection. Finally, differentiated prices can have a welfareenhancing effect when companies are customer-oriented and rules of fair competitive policy are in place.
Author: Louis Phlips
Publisher: Cambridge University Press
ISBN: 9780521283946
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A theoretical and unified explanation of how prices are determined in practice, written in a non-technical way.
Author: George Norman
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
This volume brings together significant articles which have appeared between 1971 and 1997, analyzing the application and effects of price discrimination.
Author: Florian Englmaier
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Tomohisa Okada
Publisher:
ISBN:
Category :
Languages : en
Pages : 17
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Book Description
This paper explores the effects of the unpredictability of consumers' fairness concerns on monopolistic third-degree price discrimination. We develop a simple repeated game framework to consider the monopolist's pricing strategy in the long run. In contrast to previous studies, we focus on an information disclosure mechanism derived from unpredictability of consumers' fairness concerns: the intensity of the resulting backlash is unknown until firms treat consumers unfairly. Although consumers' fairness concerns tend to lead to uniform pricing even in the absence of fairness unpredictability, this mechanism enhances this tendency and works to sustain uniform pricing in the long run.
Author: Holger Herz
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 61
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Book Description
Abstract: People's fairness preferences are an important constraint for what constitutes an acceptable economic transaction, yet little is known about how these preferences are formed. In this paper, we provide clean evidence that previous transactions play an important role in shaping perceptions of fairness. Buyers used to high market prices, for example, are more likely to perceive high prices as fair than buyers used to low market prices. Similarly, employees used to high wages are more likely to perceive low wages as unfair. Our data further allows us to decompose this history dependence into the effects of pure observation vs. the experience of payoff-relevant outcomes. We propose two classes of models of path-dependent fairness preferences--either based on endogenous fairness reference points or based on shifts in salience--that can account for our data. Structural estimates of both types of models imply a substantial deviation from existing history-independent models of fairness. Our results have implications for price discrimination, labor markets, and dynamic pricing
Author: Richard A. Posner
Publisher: Evaluative Studies in Governme
ISBN:
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Author: Gabe Ezekiel Gonzales
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Consumers in todays multi-channel marketplace have an abundance of choice, not only in the assortment of products to choose from, but also in the number of channels from which to make purchases. This research compares the fairness of prices and profits (from the consumers perspective) across channels selling the same item, finding that producers (e.g., a company store) can charge a higher price than retailers (e.g., a department store) for the exact same product and be considered fair. Three initial studies demonstrate the robustness of this effect with varying audiences and product categories (e.g., women shopping for a wedding dress, college graduation attendees recalling a recent purchase). Further, consumers are found to see producers as entitled to higher profits relative to retailers when selling identical products, even when this difference in profits is made salient. The difference in fair prices is mediated by consumers relatively greater valuation of producers production-focused activities over retailers selection-focused activities. The author subsequently develops theory regarding potential strategies for retailers to mitigate this fairness gap. In one study, the difference in fair profit between a retailer and a producer is mitigated for a retailer selling a private label good. In another, the strategy of broadening (vs. narrowing) a retailers assortment is shown to increase fair profit perceptions, but only for consumers who are particularly likely to value retailers selection activities (i.e., market mavens). The author discusses implications for theory regarding price fairness and multi-channel retailing, before providing considerations for retailers in an increasingly competitive marketplace and proposing directions for future research.
Author: M. Afzalur Rahim
Publisher: Routledge
ISBN: 1351522000
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Current Topics in Management is an annual scholarly journal and this volume is divided into four major sections: Managing Conflict and Justice; Leadership, Social Capital, and Personality; Entrepreneurship and Small Business Management; and Ethics, Learning, and Change. These contributions seek an integration of theory, research, and practice, which is the essential goal of Current Topics in Management.The first section contains two empirical studies on organizational conflict and a theoretical work that addresses the application of organizational justice theory to consumer behavior. The second section contains three empirical studies relating to the leadership language used by senators Hillary Clinton and Barack Obama during the last presidential election, building social capital through leader-member exchanges, and the big-five personality and financial performance of fund managers. Section three contains an essay on revising Phelan's model on entrepreneurship and a case study on a small business organization. The fourth section contains three contributions, two theoretical papers and an empirical study of the administration of state governments.The contributions included are "The Moderating Role of Social Attitudes on the Relationship between Diversity and Conflict" "The Effects of Geographic Dispersion and Team Tenure" "Fairness and Consumer Behavior" "Obama vs. Clinton: Exploring the Impact of Leadership Language" "Social Capital Via Leader" "Financial Performance of Fund Managers" "A Conceptual Framework Linking Entrepreneurs to International New Venture Competitiveness" and "BSL Printing Company: A Case Study."
