Author: Mike Martin
Publisher: Mike Martin
ISBN:
Category : Business & Economics
Languages : en
Pages : 89

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Book Description
Unlock the Secrets to Dominating Local Search in 2025! Are you a local business owner or SEO expert aiming to attract more customers, boost sales, and stand out in local search results? The Complete Local SEO Playbook 2025 is your essential guide to mastering every aspect of local SEO and driving tangible, lasting results. In a world where search engines evolve faster than ever, staying competitive requires strategies that go beyond simply ranking high. Inside this comprehensive playbook, you’ll discover how to implement proven tactics to secure top spots on Google and drive consistent, organic traffic to your business. Learn step-by-step methods to optimise your Google Business Profile, creating a powerful and engaging presence that draws in local customers and sets you apart from competitors. You’ll also find expert insights on building high-quality local links to strengthen your online authority and visibility, essential for long-term growth. Beyond search rankings, this guide covers effective techniques for leveraging social media, managing customer reviews, and creating compelling content that engages your audience, builds trust, and turns traffic into loyal customers. Written with the most up-to-date strategies for 2025, this book offers focused, actionable insights with no fluff, no filler—just the exact steps you need to succeed in local SEO. Whether you’re looking to expand your business or sharpen your SEO skills, The Complete Local SEO Playbook 2025 is the only resource you’ll need this year. Start building a stronger local presence today and watch your business thrive! About The Authors: Mike Martin Mike Martin is an SEO expert, author, sales strategist, webinar expert, speaker, and marketing visionary. With years of hands-on experience and a reputation for delivering actual results, Mike has helped countless businesses amplify their online presence and drive growth. Known for his practical, no-fluff approach, Mike’s methods empower businesses to stand out in local search, increase sales, and build lasting customer relationships. James Dooley James Dooley is a successful entrepreneur and digital strategist who has generated over two million online inquiries through advanced local SEO techniques. With a passion for helping businesses grow and thrive, James has spent years refining his approach to local search, developing proven methods that drive traffic, generate leads, and convert visitors into loyal customers. Recognising the challenges that many business owners face in navigating the complexities of SEO, James co-authored this book to share his expertise, providing a clear, actionable roadmap for success in local search. Through this guide, he aims to equip businesses with the tools and strategies needed to stand out online, attract more customers, and build a lasting presence in their communities. Kasra Dash Kasra Dash is a Scottish entrepreneur and digital marketing expert renowned for his proficiency in Search Engine Optimisation (SEO). His expertise encompasses technical SEO, content optimisation, and data-driven marketing strategies, consistently delivering high-quality leads and conversions for clients worldwide. Recognising the complexities of the digital landscape, Kasra has shared his knowledge through various platforms, including co-authoring guides aimed at demystifying SEO. His goal is to empower business owners with actionable insights and tools to attract and engage their target audiences, ultimately building a competitive and lasting presence in their industries. Are You Ready to Transform Your Business? Dive in, take action, and build an online presence that doesn’t just keep up with the times but puts you ahead of the competition. This is your year to make a real impact and turn local SEO into a powerful tool for growth.

Author: Will Coombe
Publisher:
ISBN: 9781522005674
Category : Internet searching
Languages : en
Pages : 247

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Book Description
"What Can You Expect From This Book?" Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook. "SEO For 2020 Onwards" Is This You? Total SEO Virgin? Entrepreneur? Business or Blog Owner with Big Plans? Or Perhaps THIS is You... Mom & Pop store owner Hard worker in need of technical knowledge Frustrated Google Ads spender SEO professional looking for time-saving hacks Affiliate marketer SEO forum & blog reader in need of some structure ...If So, This Book Was Written For You "Features FREE Video Series + SEO Blueprint" What Does This Book Deliver? Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to... Discover SEO's greatest secret - that it isn't rocket science! Save thousands by doing SEO yourself, or with your in-house team Filter profitable traffic to your site Learn what on earth to do with your social media Effectively direct and monitor people doing SEO for you Gain the industry knowledge to call out anyone full of 'BS' Who is Will Coombe? Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'. "Learn. Take Action. Get Results." A Carefully Curated SEO Guide for 2020 Onwards This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all. "How High Will Your Revenue Go in 12 Weeks?" You'll Discover... * Online marketing 101* Personal advice for your business* How to uncover money-making keywords* Configuring WordPress for SEO success* How to nail the technical elements* How to win links* A crash course in content marketing* Social media account use (finally!)* SEO if you're a local business* eCommerce SEO (inc. Shopify, Magento, & WooCommerce)* Google penalty diagnosis & avoidance* Why it's quicker to go 'white hat' and not try to cheat Google* + more... "Grab a Copy Now..."

Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903643
Category : Business & Economics
Languages : en
Pages : 1086

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Book Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

Author: Adam Clarke
Publisher:
ISBN:
Category :
Languages : en
Pages : 258

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Book Description
Learn SEO and rank at the top of Google with SEO 2021-beginner to advanced!Newest edition - EXPANDED & UPDATED DECEMBER, 2020 No matter your background, SEO 2021 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers. In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google's algorithm and how it calculates the search results. 3. How to find "money" keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free. 7. A simple step-by-step checklist and video tutorials, exclusive for readers. Now, let me tell you a few SEO marketing secrets in this book... 1. Most search engine optimization advice online is wrong! If you've browsed through search engine optimization advice online, you may have noticed two things: - Most SEO advice is outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. Why is this so?... 2. Google is constantly changing and evolving. Some recent changes: 1. November 2020 - Google announces the upcoming Page Experience Update, including new factors in Google's search algorithm, rolling out May, 2021. 2. May, 2020 - Google makes major changes to how the search results are calculated, titled the "May 2020 Core Update". 3. April, 2020 - The world is hit by the global COVID crisis, affecting businesses, employees and customers. Google releases new guidelines for site owners during the crisis. 4. October, 2019 - Google releases the groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human. SEO 2021 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2021. 3. How to sidestep search engine updates and use them to rank higher. Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher-but you need the right knowledge. This book reveals: - Recent Google updates-Google's May 2020 Core Update, Google's January 2020 Core Update, Google's COVID guidelines, Google's BERT Update, Google's Mobile First Index, Google's RankBrain algorithm and more... - Potential changes coming up in 2021. - How to safeguard against changes in 2021 and beyond. - How to recover from Google penalties. 4. Learn powerful link building techniques experts use to get top rankings Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers. 5. And read the special bonus chapter on pay-per-click advertising. In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. One of the most comprehensive SEO optimization and Internet marketing books ever published-now expanded and updated-of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!

Author: Adam Clarke
Publisher:
ISBN: 9780578333380
Category :
Languages : en
Pages : 220

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Book Description
Learn SEO and rank at the top of Google with SEO 2022-beginner to advanced!No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.In this SEO book you will find:1. SEO explained in simple language, beginner to advanced.2. The inner workings of Google's algorithm and how it calculates the search results.3. How to find "money" keywords that will send customers to your site.4. How to get featured in the mainstream news, for free.5. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.6. A simple step-by-step checklist and video tutorials, exclusive for readers.Important SEO topics covered in this book:1. The most updated information on SEO.If you've browsed through search engine optimization advice online, you may have noticed Google is constantly changing and evolving. SEO 2022 covers the latest updates to Google's algorithm and how to use them to your advantage. This book also reveals changes coming up in 2022.2. How to sidestep search engine updates and use them to rank higher.Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher, but you need the right knowledge. This book reveals: - Recent Google updates-Google's Cookieless Tracking Update coming up in 2022, July 2021 Core Update, and more...- New changes coming in 2022.- How to recover from Google penalties.4. Learn powerful link building techniques experts use to get top rankingsLink building is the strongest factor for ranking high in Google. This chapter walks you through new powerful techniques that won't get you in hot-water with Google. 5. And read the special bonus chapter on pay-per-click advertising.In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally.

Author: Aaron Goldman
Publisher: McGraw Hill Professional
ISBN: 0071746218
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation—but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.

Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449366988
Category : Business & Economics
Languages : en
Pages : 311

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Book Description
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

Author: Graham Fisher
Publisher: Graham Fisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 112

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Book Description
Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358

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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

Author: Adam Clarke
Publisher:
ISBN: 9781712354889
Category :
Languages : en
Pages : 234

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Book Description
Learn SEO strategies to rank at the top of Google with SEO 2020 EXPANDED & UPDATED - NOVEMBER, 2019 No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing... Most search engine optimization advice on the Internet is wrong! If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. Why is this so? Google's constantly evolving. Recent changes: 1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human. 2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike. 3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated. SEO 2020 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. Discover powerful link building techniques experts use to get top rankings and generate massive traffic Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers. You will also discover: 1. Important SEO concepts, from beginner to advanced. 2. Sneaky tricks to get local businesses ranking high with local SEO. 3. The inner workings of Google's algorithm and how it calculates the search results. 4. How to find "money" keywords that will send customers to your site. 5. Basic and advanced link building strategies for pushing your rankings up higher. 6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free. 7. How to use social media and web analytics to multiply your results. 8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results. Sidestep the 2020 Google updates Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top. - Recent Google updates-Google's BERT algorithm, Google's RankBrain algorithm, Mobile First Index, Google Speed update, and more... - Potential updates coming up in 2020. - Steps to recover from Google penalties. And read the special bonus chapter on pay-per-click advertising In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally. One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!