The Complete Idiot's Guide to Search Engine Optimization PDF Download
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Author: Michael Miller
Publisher: Penguin
ISBN: 9781592578351
Category : Computers
Languages : en
Pages : 356
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Book Description
Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Author: Michael Miller
Publisher: Penguin
ISBN: 9781592578351
Category : Computers
Languages : en
Pages : 356
Get Book Here
Book Description
Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Author: Susan Gunelius
Publisher: Penguin
ISBN: 1101513713
Category : Computers
Languages : en
Pages : 451
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Book Description
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Author: Brett Petersel
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Author: Dave Taylor
Publisher: Penguin
ISBN: 9781592573967
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Presents strategies for achieving a successful Internet marketing campaign using Google.
Author: Joe Kraynak
Publisher: Penguin
ISBN: 1101515775
Category : Computers
Languages : en
Pages : 406
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Book Description
Create dynamic, interactive websites with HTML5 and CSS3. HTML5 and CSS3 are the newest revisions of the primary standards for structuring and styling web content—major updates that enable designers and developers to streamline source code and publish more dynamic, interactive content without having to learn complex scripting languages. The Complete Idiot's Guide® to HTML5 and CSS3 provides both new and existing web developers the tools they need to code and design the web content that people increasingly expect to experience when they surf the web. Even better, you learn HTML5 and CSS3 in the context of building a website with a content management system (CMS), such as WordPress. You can then apply your knowledge of HTML5 and CSS3 to customize your site, instead of starting from scratch. You discover how to: • Design and maintain a website using web-based tools instead of a complicated HTML editor. • Code pages properly using the new HTML5 structure tags. • Embed audio and video using the new HTML5 tags. • Apply a CSS theme to format pages, and customize the theme using CSS3 styles. • Use CSS3 to round box corners and make images and backgrounds more or less transparent. • Take full advantage of new CSS3 transformation and animation features to animate objects on a page, create image rollovers, and build your own drop-down menus. • Test and fine-tune your site to make it load faster and look just right. • Perform an SEO audit of your site and keyword-optimize your site's content. The Complete Idiot's Guide® to HTML5 and CSS3 features: • 16-page color insert • HTML5 Quick Reference • CSS3 Properties and Values Quick Reference • HTML Special Characters and Symbols Quick Reference • Speak Like a Geek Glossary From the Author Although this book focuses primarily on HTML5 & CSS3, it presents these topics in the context of building a web site. When you're first getting started, building a site from scratch using only HTML and CSS can be overwhelming. You're usually better off starting with a content management system (CMS), such as WordPress, and a pre-designed theme. You can then use your knowledge of HTML5 and CSS3 to customize your site, instead of starting from scratch. This approach gets your site up and running as quickly as possible and allows you to learn more at a more comfortable pace.
Author: Dave Taylor
Publisher: Penguin
ISBN: 1440696551
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market
Author: Steve Slaunwhite
Publisher: Dorling Kindersley Ltd
ISBN: 0241883679
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. ?The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions ?1.6 million web-based businesses in the U.S., a $175 billion market in 2007 ?Online businesses benefiting from increasing number of Internet users, with increased traffic for subscription, advertising, and affiliate program revenue
Author: Evan Bailyn
Publisher: Que Publishing
ISBN: 0132678683
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search
Author: Jason Matthews
Publisher: Jason Matthews
ISBN: 145240240X
Category : Language Arts & Disciplines
Languages : en
Pages : 131
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Book Description
Have you written a book and want advice on what to do next? This manual teaches authors to convert and sell books as ebooks at no cost. Create blogs/websites, cover design, convert formats, upload to major retailers, maximize search rankings, sell with Paypal buttons and more. This book shows authors how to make, market and sell ebooks - all for free. Highly instructional, a valuable read.
Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119660491
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
