Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Complete Idiot's Guide to Facebook Marketing
Author: Damon Brown
Publisher: Penguin
ISBN: 1101577150
Category : Business & Economics
Languages : en
Pages : 274
Book Description
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Publisher: Penguin
ISBN: 1101577150
Category : Business & Economics
Languages : en
Pages : 274
Book Description
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
The Complete Idiot's Guide to Guerrilla Marketing
Author: Susan Drake
Publisher: Penguin
ISBN: 9781592576715
Category : Business & Economics
Languages : en
Pages : 356
Book Description
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Publisher: Penguin
ISBN: 9781592576715
Category : Business & Economics
Languages : en
Pages : 356
Book Description
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
The Complete Idiot's Guide to Marketing Basics
Author: Sarah White
Publisher: Penguin
ISBN: 0028614909
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Publisher: Penguin
ISBN: 0028614909
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
The Complete Idiot's Guide to Pinterest Marketing
Author: Barbara Boyd
Publisher: Penguin
ISBN: 1615642927
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
Publisher: Penguin
ISBN: 1615642927
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
The Complete Idiot's Guide to Twitter Marketing
Author: Brett Petersel
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
The Complete Idiot's Guide to Best Practices for Small Business
Author: Brandon Toropov
Publisher: Penguin
ISBN: 1101545100
Category : Business & Economics
Languages : en
Pages : 412
Book Description
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
Publisher: Penguin
ISBN: 1101545100
Category : Business & Economics
Languages : en
Pages : 412
Book Description
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
The Complete Idiot's Guide to WordPress
Author: Susan Gunelius
Publisher: Penguin
ISBN: 1101513713
Category : Computers
Languages : en
Pages : 451
Book Description
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Publisher: Penguin
ISBN: 1101513713
Category : Computers
Languages : en
Pages : 451
Book Description
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
The Complete Idiot's Guide to Trade Shows
Author: Linda Musgrove
Publisher: Penguin
ISBN: 9781592578443
Category : Business & Economics
Languages : en
Pages : 340
Book Description
No Marketing Blurb
Publisher: Penguin
ISBN: 9781592578443
Category : Business & Economics
Languages : en
Pages : 340
Book Description
No Marketing Blurb
Idiot's Guide: Starting a Food Truck Business
Author: Alan Philips
Publisher: Penguin
ISBN: 1101580151
Category : Business & Economics
Languages : en
Pages : 314
Book Description
- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur
Publisher: Penguin
ISBN: 1101580151
Category : Business & Economics
Languages : en
Pages : 314
Book Description
- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur