The Complete Idiot's Guide to Marketing, 2nd edition PDF Download
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Author: Sarah White
Publisher: Penguin
ISBN: 144069611X
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Author: Sarah White
Publisher: Penguin
ISBN: 0028614909
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Author: Sarah White
Publisher: Penguin
ISBN: 144069611X
Category : Business & Economics
Languages : en
Pages : 490
Get Book
Book Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Author: Jennifer Abernethy
Publisher: Penguin
ISBN: 1101572256
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
Author: Barbara Weltman
Publisher: Penguin
ISBN: 143621243X
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
The buck starts here! eBay® is the Internet's premier auction site and everyone's favorite place to shop. It's also the place to start a business and make money from the comfort of one's home. Completely revised, this new edition will help readers create the eBay® business they dream of. There is also new and updated information on: - The basics of eBay®, the auction process, and the essentials of getting the business down on paper-including recordkeeping, accounting, taxes, insurance, legal issues, and other essential details - Determining what to sell, how to price it, and working with services such as PayPal® - The ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales - Cutting through the competition, improving profit margins, changing strategies, improved advertising and promotions, and more
Author: Gwen Moran
Publisher: Penguin
ISBN: 9781592574001
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
The Complete Idiot's Guide® to Business Plansoffers both the tactical and economic considerations to start and sustain your company-- and keep ahead of the competition. The book explores the crucial elements of a business plan-- with examples, information about credit and hot is perceived by investors, expert marketing suggestions, and effective strategies for putting together operational and sales plans.
Author: Christine Martinez
Publisher: Penguin
ISBN: 1101598476
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Packed with tons of tips for boosting your brand's exposure, this helpful guide gives you a sure path from start to Pinterest marketing success.
Author: Damon Brown
Publisher: Penguin
ISBN: 1101577150
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Author: Sarah White
Publisher: Penguin
ISBN: 9781592571352
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Susan Friedmann
Publisher: Penguin
ISBN: 1101148527
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
