Author: Christopher K. Passante
Publisher: Penguin
ISBN: 9781592576708
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.
The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Complete Idiot's Guide to Journalism
Author: Christopher K. Passante
Publisher: Penguin
ISBN: 9781592576708
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.
Publisher: Penguin
ISBN: 9781592576708
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.
The Complete Idiot's Guide to Toltec Wisdom
Author: Sheri A. Rosenthal
Publisher: Penguin
ISBN: 9781592573929
Category : History
Languages : en
Pages : 372
Book Description
The Toltecs were an ancient society who lived in the central valley of Mexico. Their knowledge of science, art, and the spirit was amazingly advanced, and it led them to create a system of teaching that required enormous discipline and willpower. Focusing on the mind, the Toltecs developed a spiritual philosophy that incorporated the beauty of many esoteric teachings, forming a perfect model for transcendence. They believed that humans live in a world of dreams, and the way they dream places limitations on their lives. By changing those dreams, and reprogramming our minds, the wisdom of the Toltecs can lead us to the self-love and respect that are the keys to personal freedom. In The Complete Idiot's Guide to Toltec Wisdom, readers can travel through life with the knowledge of the Toltecs, taking charge of their lives and becoming fully aware for the first time.
Publisher: Penguin
ISBN: 9781592573929
Category : History
Languages : en
Pages : 372
Book Description
The Toltecs were an ancient society who lived in the central valley of Mexico. Their knowledge of science, art, and the spirit was amazingly advanced, and it led them to create a system of teaching that required enormous discipline and willpower. Focusing on the mind, the Toltecs developed a spiritual philosophy that incorporated the beauty of many esoteric teachings, forming a perfect model for transcendence. They believed that humans live in a world of dreams, and the way they dream places limitations on their lives. By changing those dreams, and reprogramming our minds, the wisdom of the Toltecs can lead us to the self-love and respect that are the keys to personal freedom. In The Complete Idiot's Guide to Toltec Wisdom, readers can travel through life with the knowledge of the Toltecs, taking charge of their lives and becoming fully aware for the first time.
The Complete Idiot's Guide to Stock Investing
Author: Sarah Fisher
Publisher: Penguin
ISBN: 1101517476
Category : Business & Economics
Languages : en
Pages : 504
Book Description
The keys to financial success and security are just one book away Investing in the equity or stock market has never been riskier-or more profitable. In The Complete Idiot's Guide® to Stock Investing, veteran Certified Financial Planner Sarah Young Fisher and business writer Susan Shelly lead the novice investor through the often confusing process of investing in the stock market, helping him or her think like a veteran trader. • Written with the recent market in mind, this book will give strategies that apply to today's investors.
Publisher: Penguin
ISBN: 1101517476
Category : Business & Economics
Languages : en
Pages : 504
Book Description
The keys to financial success and security are just one book away Investing in the equity or stock market has never been riskier-or more profitable. In The Complete Idiot's Guide® to Stock Investing, veteran Certified Financial Planner Sarah Young Fisher and business writer Susan Shelly lead the novice investor through the often confusing process of investing in the stock market, helping him or her think like a veteran trader. • Written with the recent market in mind, this book will give strategies that apply to today's investors.
Medicare For Dummies
Author: Patricia Barry
Publisher: John Wiley & Sons
ISBN: 1119296595
Category : Business & Economics
Languages : en
Pages : 414
Book Description
Medicare For Dummies, 2nd Edition (9781119293392) was previously published as Medicare For Dummies, 2nd Edition (9781119079422). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Make your way through the Medicare maze with help from For Dummies America's baby boomers are now turning 65 at the rate of about 10,000 a day. Yet very few have any idea about how Medicare works, when they should sign up, or how the program fits in with other health insurance they may have. Medicare For Dummies, 2nd Edition provides a detailed road map for navigating Medicare's often-baffling complexities and helps consumers avoid pitfalls that could otherwise cost them dearly. In plain language, the new edition explains: How to qualify for Medicare, according to your personal circumstances, including new information on the rights of people in same-sex marriages When to sign up at the time that’s right for you, to avoid lifelong late penalties How to weigh Medicare’s many options so you can be confident of making the decision that's best for you What Medicare covers and what you pay, with up-to-date details of the costs of premiums, deductibles, and copays—and how you may be able to reduce those expenses By conveying not only the basics but also how to troubleshoot problems and where to find assistance, Medicare For Dummies, 2nd Edition helps you to get the most out of Medicare.
Publisher: John Wiley & Sons
ISBN: 1119296595
Category : Business & Economics
Languages : en
Pages : 414
Book Description
Medicare For Dummies, 2nd Edition (9781119293392) was previously published as Medicare For Dummies, 2nd Edition (9781119079422). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Make your way through the Medicare maze with help from For Dummies America's baby boomers are now turning 65 at the rate of about 10,000 a day. Yet very few have any idea about how Medicare works, when they should sign up, or how the program fits in with other health insurance they may have. Medicare For Dummies, 2nd Edition provides a detailed road map for navigating Medicare's often-baffling complexities and helps consumers avoid pitfalls that could otherwise cost them dearly. In plain language, the new edition explains: How to qualify for Medicare, according to your personal circumstances, including new information on the rights of people in same-sex marriages When to sign up at the time that’s right for you, to avoid lifelong late penalties How to weigh Medicare’s many options so you can be confident of making the decision that's best for you What Medicare covers and what you pay, with up-to-date details of the costs of premiums, deductibles, and copays—and how you may be able to reduce those expenses By conveying not only the basics but also how to troubleshoot problems and where to find assistance, Medicare For Dummies, 2nd Edition helps you to get the most out of Medicare.
The Complete Idiot's Guide To Managing Your Money, 4th Edition
Author: Christy Heady
Publisher: Penguin
ISBN: 1615643877
Category : Business & Economics
Languages : en
Pages : 371
Book Description
Expert financial columnist Robert K. Heady and financial writer Christy Heady take readers step-by-step through the process of getting their finances under control. With new, updated content for today's post-boom, cautious climate, this author team gives readers the knowledge they need to succeed. New content includes expanded and updated coverage on debt and expense management; updated and additional information on financial law; and up-to-date data based on forecasts, trends, and projected economic recovery. 3 million people have lost their jobs and Americans are in 'personal' debt to a record total of $2 trillion. All-new and updated content on the latest developments in investing, the economy, and the markets.
Publisher: Penguin
ISBN: 1615643877
Category : Business & Economics
Languages : en
Pages : 371
Book Description
Expert financial columnist Robert K. Heady and financial writer Christy Heady take readers step-by-step through the process of getting their finances under control. With new, updated content for today's post-boom, cautious climate, this author team gives readers the knowledge they need to succeed. New content includes expanded and updated coverage on debt and expense management; updated and additional information on financial law; and up-to-date data based on forecasts, trends, and projected economic recovery. 3 million people have lost their jobs and Americans are in 'personal' debt to a record total of $2 trillion. All-new and updated content on the latest developments in investing, the economy, and the markets.
Managing Your Money All-in-One For Dummies
Author: The Experts at Dummies
Publisher: John Wiley & Sons
ISBN: 047048148X
Category : Business & Economics
Languages : en
Pages : 701
Book Description
Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to taxes, investing, retirement, and more, seven mini-books show you how to improve your relationship with money — no matter your age or stage of life. This easy-to-understand guide shows you how to assess your financial situation, calculate debt, prepare a budget, trim spending, boost your income, and improve your credit score. You’ll find ways to run a money-smart household, reduce waste, and cut medical and transportation expenses as you tackle your debt head-on and develop good saving habits. You’ll even get help choosing the right mortgage and avoiding foreclosure, saving for college or retirement, and determining your home-, car-, and life insurance needs. Discover how to: Take charge of your finances Manage home and personal finances Lower your taxes and avoid tax audits Plan a budget and scale back on expenses Deal with debt and negotiate with creditors Save and invest safely for college or retirement Protect your money and assets from fraud and identity theft Ensure a comfortable retirement Plan your estate and safeguard a will or trust Managing Your Money All-in-One For Dummies brings you seven great books for the price of one. Can you think of a better way to start managing your money wisely?
Publisher: John Wiley & Sons
ISBN: 047048148X
Category : Business & Economics
Languages : en
Pages : 701
Book Description
Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to taxes, investing, retirement, and more, seven mini-books show you how to improve your relationship with money — no matter your age or stage of life. This easy-to-understand guide shows you how to assess your financial situation, calculate debt, prepare a budget, trim spending, boost your income, and improve your credit score. You’ll find ways to run a money-smart household, reduce waste, and cut medical and transportation expenses as you tackle your debt head-on and develop good saving habits. You’ll even get help choosing the right mortgage and avoiding foreclosure, saving for college or retirement, and determining your home-, car-, and life insurance needs. Discover how to: Take charge of your finances Manage home and personal finances Lower your taxes and avoid tax audits Plan a budget and scale back on expenses Deal with debt and negotiate with creditors Save and invest safely for college or retirement Protect your money and assets from fraud and identity theft Ensure a comfortable retirement Plan your estate and safeguard a will or trust Managing Your Money All-in-One For Dummies brings you seven great books for the price of one. Can you think of a better way to start managing your money wisely?
Investing in Your 20s and 30s For Dummies
Author: Eric Tyson
Publisher: John Wiley & Sons
ISBN: 1119296617
Category : Business & Economics
Languages : en
Pages : 174
Book Description
Investing in Your 20s & 30s For Dummies (9781119293415) was previously published as Investing in Your 20s & 30s For Dummies (9781118411230). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The easy way to make sense of investing when you're just starting out Today's 20- and 30-somethings have witnessed a miserable investment market during most, if not all, of their adult lives. But going forward, the opposite is more likely to be true. In order to build a retirement portfolio that is capable of covering expenses in your golden years, it is necessary to start saving and investing while you are young. Investing in Your 20s & 30s For Dummies offers investment advice for taking the first steps as you star out on your own earning a livable income. Investing in your 20s & 30s For Dummies cuts to the chase by providing emerging professionals, like yourself, the targeted investment advice that you need to establish your own unique investment style. Covering everything from evaluating assets and managing risk to demystifying what the phrase "diversifying your portfolio" really means, this guide offers expert investment advice that you shouldn't be without. Helps you determine your investment timeline and goals Offers plain-English explanations of investment lingo Includes tips for investing while having debt Guidance on where and when to seek investment advice If you're in your 20s or 30s, the sooner you're investing, the more time you have to compound your returns and grow your portfolio. So what are you waiting for?
Publisher: John Wiley & Sons
ISBN: 1119296617
Category : Business & Economics
Languages : en
Pages : 174
Book Description
Investing in Your 20s & 30s For Dummies (9781119293415) was previously published as Investing in Your 20s & 30s For Dummies (9781118411230). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The easy way to make sense of investing when you're just starting out Today's 20- and 30-somethings have witnessed a miserable investment market during most, if not all, of their adult lives. But going forward, the opposite is more likely to be true. In order to build a retirement portfolio that is capable of covering expenses in your golden years, it is necessary to start saving and investing while you are young. Investing in Your 20s & 30s For Dummies offers investment advice for taking the first steps as you star out on your own earning a livable income. Investing in your 20s & 30s For Dummies cuts to the chase by providing emerging professionals, like yourself, the targeted investment advice that you need to establish your own unique investment style. Covering everything from evaluating assets and managing risk to demystifying what the phrase "diversifying your portfolio" really means, this guide offers expert investment advice that you shouldn't be without. Helps you determine your investment timeline and goals Offers plain-English explanations of investment lingo Includes tips for investing while having debt Guidance on where and when to seek investment advice If you're in your 20s or 30s, the sooner you're investing, the more time you have to compound your returns and grow your portfolio. So what are you waiting for?
The Complete Idiot's Guide to Starting Your Own Business
Author: Ed Paulson
Publisher:
ISBN: 9781567615296
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.
Publisher:
ISBN: 9781567615296
Category : Business & Economics
Languages : en
Pages : 342
Book Description
Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.
The Complete Idiot's Guide to Microbiology
Author: Jeffrey J. Byrd Ph.D.
Publisher: Penguin
ISBN: 1440696748
Category : Science
Languages : en
Pages : 356
Book Description
Small creatures of great importance. Microbiology, the branch of biology that studies microorganisms and their effects on humans, is a key part of medical training curriculum. Written by a top professor of microbiology and an experienced science writer, this book is a basic microbiology course that can be understood by anyone, including medical students, professionals wanting to bone up on the subject, and laypersons wanting to know about the topic. • Includes coverage on microbes and their relationship with each other, the body’s immune system, infectious diseases, biotechnology, and bioterrorism
Publisher: Penguin
ISBN: 1440696748
Category : Science
Languages : en
Pages : 356
Book Description
Small creatures of great importance. Microbiology, the branch of biology that studies microorganisms and their effects on humans, is a key part of medical training curriculum. Written by a top professor of microbiology and an experienced science writer, this book is a basic microbiology course that can be understood by anyone, including medical students, professionals wanting to bone up on the subject, and laypersons wanting to know about the topic. • Includes coverage on microbes and their relationship with each other, the body’s immune system, infectious diseases, biotechnology, and bioterrorism