Author: Gail Reid
Publisher: Penguin
ISBN: 1101197587
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Every dream has to start somewhere! With the shaky economy and unemployment rising, more and more people are trying to find alternative ways to start businesses out of their homes. But what is the right home grown business? What skills are necessary? What will it really cost and how much money will it generate? All these questions and more are answered in The Complete Idiot's Guide® to Low-Cost Startups. • Expert author with over 30 years experience in the area • Ways to determine which business is right for you-and the most effective to start • Great, innovative ideas from hi-tech service to low-tech selling • Practical nuts and bolts advice on starting and running the business • Solid information about costs, financing, taxes, and organization
The Complete Idiot's Guide to Low-Cost Startups
Author: Gail Reid
Publisher: Penguin
ISBN: 1101197587
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Every dream has to start somewhere! With the shaky economy and unemployment rising, more and more people are trying to find alternative ways to start businesses out of their homes. But what is the right home grown business? What skills are necessary? What will it really cost and how much money will it generate? All these questions and more are answered in The Complete Idiot's Guide® to Low-Cost Startups. • Expert author with over 30 years experience in the area • Ways to determine which business is right for you-and the most effective to start • Great, innovative ideas from hi-tech service to low-tech selling • Practical nuts and bolts advice on starting and running the business • Solid information about costs, financing, taxes, and organization
Publisher: Penguin
ISBN: 1101197587
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Every dream has to start somewhere! With the shaky economy and unemployment rising, more and more people are trying to find alternative ways to start businesses out of their homes. But what is the right home grown business? What skills are necessary? What will it really cost and how much money will it generate? All these questions and more are answered in The Complete Idiot's Guide® to Low-Cost Startups. • Expert author with over 30 years experience in the area • Ways to determine which business is right for you-and the most effective to start • Great, innovative ideas from hi-tech service to low-tech selling • Practical nuts and bolts advice on starting and running the business • Solid information about costs, financing, taxes, and organization
The Complete Idiot's Guide to Best Practices for Small Business
Author: Brandon Toropov
Publisher: Penguin
ISBN: 1101545100
Category : Business & Economics
Languages : en
Pages : 412
Book Description
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
Publisher: Penguin
ISBN: 1101545100
Category : Business & Economics
Languages : en
Pages : 412
Book Description
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts
The Complete Idiot's Guide to Growing Your Business with Google
Author: Dave Taylor
Publisher: Penguin
ISBN: 9781592573967
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Presents strategies for achieving a successful Internet marketing campaign using Google.
Publisher: Penguin
ISBN: 9781592573967
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Presents strategies for achieving a successful Internet marketing campaign using Google.
The Complete Idiot's Guide to Starting and Running a Coffee Bar
Author: Susan Gilbert
Publisher: Penguin
ISBN: 9781592574063
Category : Business & Economics
Languages : en
Pages : 340
Book Description
FORMICHELLI/CIG START RUN COFFEE BA
Publisher: Penguin
ISBN: 9781592574063
Category : Business & Economics
Languages : en
Pages : 340
Book Description
FORMICHELLI/CIG START RUN COFFEE BA
Small Business Marketing For Dummies
Author: Barbara Findlay Schenck
Publisher: John Wiley & Sons
ISBN: 1118054458
Category : Business & Economics
Languages : en
Pages : 386
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Publisher: John Wiley & Sons
ISBN: 1118054458
Category : Business & Economics
Languages : en
Pages : 386
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
The Complete Idiot's Guide to Starting an Online Business
Author: Frank Fiore
Publisher: Alpha Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description
The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.
Publisher: Alpha Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description
The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.
The Complete Idiot's Guide to Starting and Running a Winery
Author: Thomas Pellechia
Publisher: Penguin
ISBN: 1440653488
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
Publisher: Penguin
ISBN: 1440653488
Category : Business & Economics
Languages : en
Pages : 372
Book Description
Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
The Complete Idiot's Guide to Low-cost Startups
Author: Gail Margolies Reid
Publisher: Alpha Books
ISBN: 9781592579945
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Provides information, practical advice and innovative ideas to those trying to start businesses out of their homes, including which business is the right one, what skills are necessary and how much money will it both cost and generate. Original
Publisher: Alpha Books
ISBN: 9781592579945
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Provides information, practical advice and innovative ideas to those trying to start businesses out of their homes, including which business is the right one, what skills are necessary and how much money will it both cost and generate. Original
The Entrepreneur's Information Sourcebook
Author: Susan C. Awe
Publisher: Bloomsbury Publishing USA
ISBN: 1598847872
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Publisher: Bloomsbury Publishing USA
ISBN: 1598847872
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Why Business People Speak Like Idiots
Author: Brian Fugere
Publisher: Simon and Schuster
ISBN: 9780743269094
Category : Business & Economics
Languages : en
Pages : 194
Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Publisher: Simon and Schuster
ISBN: 9780743269094
Category : Business & Economics
Languages : en
Pages : 194
Book Description
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.