The Complete Idiot's Guide to Journalism PDF Download
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Author: Christopher K. Passante
Publisher: Penguin
ISBN: 9781592576708
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.
Author: Christopher K. Passante
Publisher: Penguin
ISBN: 9781592576708
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Get Book Here
Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.
Author: Christopher K. Passante
Publisher: Penguin
ISBN: 1440626294
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Breaking news! This is like having J-school in a book. In recent years, news reporting has dramatically changed. While the basic “who, what, when, where, and why” of journalism is still relevant, aspiring journalists are now asking “how?” The 21st century of blogs, instant internet access, and 24-hour news shows with minute–by–minute updates has made reporting a whole new—and very competitive—business. Here, a newspaper veteran answers every question about the new world of journalism, and explores every possibility for success. • Covers TV, radio, magazine, newspaper, e-zine, podcast, and internet reporting • Includes a resource list of media outlets, schools, and university programs • Explores different angles for approaching hard news, entertainment, weather, or sports
Author: Marcia Layton Turner
Publisher: Penguin
ISBN: 1440652155
Category : Design
Languages : en
Pages : 324
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Book Description
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Author: Steven D. Strauss
Publisher: Penguin
ISBN: 9780028643663
Category : Political Science
Languages : en
Pages : 342
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Book Description
An objective, comprehensive, and easy-to-read reference to the 50 most significant conflicts around the world. For those who want to learn why there is so much hate in the world, and why much of it seems to be directed at the United States.
Author: Maryanne Baudo, N.P-C ; M.S.N; R.N.
Publisher: Penguin
ISBN: 1101544163
Category : Education
Languages : en
Pages : 445
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Book Description
- Provides preparation for all five nursing entrance exams. - Includes sample questions in each chapter, and two full-fledged practice exams.
Author: Barbara Boyd
Publisher: Penguin
ISBN: 1615642927
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
Author: Donald Haupt M.D.
Publisher: Penguin
ISBN: 1101197749
Category : Family & Relationships
Languages : en
Pages : 372
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Book Description
A thorough examination of a misunderstood condition Though it's traditionally thought of as a childhood disorder, a growing body of research is bringing awareness to the fact that ADHD often continues into adulthood, though its symptoms often take on a different form and make the disorder more difficult to diagnose. • Covers what ADHD looks like in adults, how symptoms can vary greatly from one person to the next, and how it often gets misdiagnosed • Includes information on related conditions that often coexist with adult ADHD, including depression and anxiety • Discusses various treatment options-pharmaceutical, behavioral, lifestyle, and alternative approaches
Author: Alan Philips
Publisher: Penguin
ISBN: 1101580151
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur
Author: Victoria Costello
Publisher: Penguin
ISBN: 1101559179
Category : Language Arts & Disciplines
Languages : en
Pages : 325
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Book Description
Helps readers write memoirs, personal essays, and life stories of every length and type.
Author: Jennifer Abernethy
Publisher: Penguin
ISBN: 1101572256
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
