Author: Angela Crocker
Publisher: Penguin
ISBN: 1101478624
Category : Computers
Languages : en
Pages : 440
Book Description
Get connected The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. • Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network • Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more • Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million—up 29 percent from 2009 • Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth
The Complete Idiot's Guide to Creating a Social Network
Author: Angela Crocker
Publisher: Penguin
ISBN: 1101478624
Category : Computers
Languages : en
Pages : 440
Book Description
Get connected The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. • Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network • Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more • Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million—up 29 percent from 2009 • Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth
Publisher: Penguin
ISBN: 1101478624
Category : Computers
Languages : en
Pages : 440
Book Description
Get connected The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. • Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network • Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more • Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million—up 29 percent from 2009 • Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth
The Complete Idiot's Guide to Enhancing Your Social IQ
Author: Gregory P. Korgeski Ph.D.
Publisher: Penguin
ISBN: 1440697426
Category : Self-Help
Languages : en
Pages : 340
Book Description
Simple steps to connecting with others. Now readers can raise their social intelligence quotient with a little self-knowledge and practice. Beginning with a series of short quizzes that generate a personal social profile, this guide explains how readers can enhance their ability to create and sustain mutually enriching relationships, make friends, and build a rich social network. • “Social intelligence” is the new buzz word in the psychology of relationships. • Includes social personality quizzes. • Hot, new self-help topic. • Author Gregory Korgeski, PhD, has more than 30 years of experience as a licensed psychologist.
Publisher: Penguin
ISBN: 1440697426
Category : Self-Help
Languages : en
Pages : 340
Book Description
Simple steps to connecting with others. Now readers can raise their social intelligence quotient with a little self-knowledge and practice. Beginning with a series of short quizzes that generate a personal social profile, this guide explains how readers can enhance their ability to create and sustain mutually enriching relationships, make friends, and build a rich social network. • “Social intelligence” is the new buzz word in the psychology of relationships. • Includes social personality quizzes. • Hot, new self-help topic. • Author Gregory Korgeski, PhD, has more than 30 years of experience as a licensed psychologist.
The Complete Idiot's Guide to Creating a Website
Author: Paul McFedries
Publisher: Penguin
ISBN: 9781592577880
Category : Computers
Languages : en
Pages : 388
Book Description
In the 21st century, it has become very difficult for a business to survive without a website - today's equivalent of a mid-1990s yellow-pages listing. Today's websites require advanced features that visitors have come to expect- streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. In The Complete Idiot's Guide® to Creating a Website, readers will find- ♦ How to create a webpage-all the basics and tables. ♦ Using good design. ♦ Publishing your site. ♦ Automating your site. ♦ How to make your site profitable. ♦ Publicizing your site. The CD contains many custom templates with which to start a website, as well as numerous JavaScript scripts.
Publisher: Penguin
ISBN: 9781592577880
Category : Computers
Languages : en
Pages : 388
Book Description
In the 21st century, it has become very difficult for a business to survive without a website - today's equivalent of a mid-1990s yellow-pages listing. Today's websites require advanced features that visitors have come to expect- streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. In The Complete Idiot's Guide® to Creating a Website, readers will find- ♦ How to create a webpage-all the basics and tables. ♦ Using good design. ♦ Publishing your site. ♦ Automating your site. ♦ How to make your site profitable. ♦ Publicizing your site. The CD contains many custom templates with which to start a website, as well as numerous JavaScript scripts.
The Complete Idiot's Guide to Facebook Marketing
Author: Damon Brown
Publisher: Penguin
ISBN: 1101577150
Category : Business & Economics
Languages : en
Pages : 274
Book Description
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Publisher: Penguin
ISBN: 1101577150
Category : Business & Economics
Languages : en
Pages : 274
Book Description
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Do It! Marketing
Author: David Newman
Publisher: AMACOM
ISBN: 0814432875
Category : Language Arts & Disciplines
Languages : en
Pages : 291
Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Publisher: AMACOM
ISBN: 0814432875
Category : Language Arts & Disciplines
Languages : en
Pages : 291
Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
The Complete Idiot's Guide to Making Millions on the Internet
Author: Nat Gertler
Publisher: Penguin
ISBN: 9780789722980
Category : Business & Economics
Languages : en
Pages : 318
Book Description
PLEASE PROVIDE COURSE INFORMATIONPLEASE PROVIDE
Publisher: Penguin
ISBN: 9780789722980
Category : Business & Economics
Languages : en
Pages : 318
Book Description
PLEASE PROVIDE COURSE INFORMATIONPLEASE PROVIDE
The Complete Idiot's Guide to Twitter Marketing
Author: Brett Petersel
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
The Complete Idiot's Guide to Android App Development
Author: Christopher Froehlich
Publisher: Penguin
ISBN: 1101539941
Category : Computers
Languages : en
Pages : 391
Book Description
An operating manual for the hottest mobile operating system. The Complete Idiot's Guide® to Android App Development gets novice developers up and running quickly on creating their very own mobile applications, with step-by-step instruction on everything they need to design, develop, test, and publish their fully-featured apps. The Android operating system is now the largest mobile platform in the U.S., and there are now more than 90,000 apps available. Android is completely open and free to all developers. Topics covered include: • Designing effective and easy-to-navigate user interfaces for apps • Adding audio and video support to apps • Making the most of Android's hardware, including GPS, social media, built-in camera, and voice integration • Publishing application to the Android market
Publisher: Penguin
ISBN: 1101539941
Category : Computers
Languages : en
Pages : 391
Book Description
An operating manual for the hottest mobile operating system. The Complete Idiot's Guide® to Android App Development gets novice developers up and running quickly on creating their very own mobile applications, with step-by-step instruction on everything they need to design, develop, test, and publish their fully-featured apps. The Android operating system is now the largest mobile platform in the U.S., and there are now more than 90,000 apps available. Android is completely open and free to all developers. Topics covered include: • Designing effective and easy-to-navigate user interfaces for apps • Adding audio and video support to apps • Making the most of Android's hardware, including GPS, social media, built-in camera, and voice integration • Publishing application to the Android market
The Complete Idiot's Guide to Social Media Marketing, 2nd Edition
Author: Jennifer Abernethy
Publisher: Penguin
ISBN: 1101572256
Category : Business & Economics
Languages : en
Pages : 276
Book Description
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
Publisher: Penguin
ISBN: 1101572256
Category : Business & Economics
Languages : en
Pages : 276
Book Description
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
The Complete Idiot's Guide to Graphic Design
Author: Marcia Layton Turner
Publisher: Penguin
ISBN: 1440652155
Category : Design
Languages : en
Pages : 324
Book Description
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Publisher: Penguin
ISBN: 1440652155
Category : Design
Languages : en
Pages : 324
Book Description
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga