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Author: KARL STOLBERG
Publisher: KARL STOLBERG
ISBN:
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
This book is a complete guide to starting, managing, and scaling a successful business. Beginning with the fundamentals of defining your business concept and conducting market research, it progresses through essential steps such as developing a unique value proposition, creating a business model canvas, and crafting a robust business plan. Readers will learn practical strategies for identifying target audiences, analyzing competition, and establishing legal foundations including business registration and insurance. The book covers funding options from bootstrapping to venture capital, and explores key aspects of team management, operational processes, technology implementation, financial management, marketing strategies, and customer relationship management. It also addresses crucial topics such as brand identity development, online presence, content marketing, sales strategies, and post-launch evaluation. With insights on scaling, innovation, risk management, resilience, and maintaining competitiveness, this guide offers actionable advice for aspiring entrepreneurs and business owners at every stage.
Author: David King Keller
Publisher:
ISBN: 9781634250849
Category : Law firms
Languages : en
Pages : 556
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Book Description
Author: KARL STOLBERG
Publisher: KARL STOLBERG
ISBN:
Category : Business & Economics
Languages : en
Pages : 238
Get Book Here
Book Description
This book is a complete guide to starting, managing, and scaling a successful business. Beginning with the fundamentals of defining your business concept and conducting market research, it progresses through essential steps such as developing a unique value proposition, creating a business model canvas, and crafting a robust business plan. Readers will learn practical strategies for identifying target audiences, analyzing competition, and establishing legal foundations including business registration and insurance. The book covers funding options from bootstrapping to venture capital, and explores key aspects of team management, operational processes, technology implementation, financial management, marketing strategies, and customer relationship management. It also addresses crucial topics such as brand identity development, online presence, content marketing, sales strategies, and post-launch evaluation. With insights on scaling, innovation, risk management, resilience, and maintaining competitiveness, this guide offers actionable advice for aspiring entrepreneurs and business owners at every stage.
Author: David Butler
Publisher: Routledge
ISBN: 1136423907
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.
Author: Tom McMakin
Publisher: John Wiley & Sons
ISBN: 111943470X
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Author: Stanley K. Ridgley
Publisher: Anthem Press
ISBN: 0857285149
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
'The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know' reveals the secret expectations harbored by business school professors when viewing presented material. Designed to offer a competitive advantage to anyone interested in a career in business, this award-winning guide offers a truly unique means of developing powerful presentation skills. It identifies seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These principles, when studied and applied, can form the foundation of a vast improvement, operating by correlating directly with the inherent values of corporate America.
Author: Jan Knikker
Publisher: Routledge
ISBN: 1000374254
Category : Architecture
Languages : en
Pages : 197
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Book Description
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Author: Sally J. Schmidt
Publisher: ALM Publishing
ISBN: 9781588521361
Category : Law
Languages : en
Pages : 324
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Book Description
Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills
Author: William J. Flannery
Publisher: American Bar Association
ISBN: 9781627228862
Category : Law
Languages : en
Pages : 0
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Book Description
This practical guide shares detailed and sensible tactics for winning and retaining long-term, profitable clients in an increasingly competitive and changing legal market.
Author: Fred S. Steingold
Publisher: Nolo
ISBN: 1413324541
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Out there somewhere is a buyer looking to buy a business like yours. So if you're ready to sell, make sure you protect your interests and maximize your profit with this all-in-one guide.
Author: Mary V. Knackstedt
Publisher: John Wiley & Sons
ISBN: 1118328205
Category : Architecture
Languages : en
Pages : 561
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Book Description
Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.
