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Author: Michael Blanding
Publisher: Penguin
ISBN: 1101551062
Category : Social Science
Languages : en
Pages : 413
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Book Description
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
Author: Michael Blanding
Publisher: Penguin
ISBN: 1101551062
Category : Social Science
Languages : en
Pages : 413
Get Book Here
Book Description
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
Author: Gordon Downie
Publisher: Vintage Canada
ISBN: 0676974015
Category : Poetry
Languages : en
Pages : 114
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Book Description
Gordon Downie, lead singer and lyricist for the popular Canadian rock band The Tragically Hip, released his first solo record, Coke Machine Glow in Spring 2001. Alongside the album, his first book of poetry and prose under the same title was published, including the lyrics to the sixteen songs on the record. Now, on the 20th anniversary year of Coke Machine Glow, fans have more to delight in: an audiobook of Coke Machine Glow and a brand new album by Downie, released posthumously. Coke Machine Glow is a rich, haunting collection that reveals both the public and private selves of one of Canada's most enigmatic musicians. In poetry that is urban, gritty and political, as well as romantic, nostalgic and whimsical, Downie allows us a glimpse inside his world. With his acute and observing eye, he gives us snapshots of his life, both on the road and at home; he writes of loneliness and isolation; of longing and desire; of the present and the past; of dreams and nightmares; love lost and love of family. Ultimately, this book is about the distances that bridge and separate us. Layered and deceptively simple, imbued with Downie's wit, insight, anger, compassion and rock'n'roll edge, Coke Machine Glow is a remarkable debut from a remarkable creator.
Author: Rick Dale
Publisher:
ISBN: 9780615955513
Category :
Languages : en
Pages : 316
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Book Description
Rick Dale is the owner of Ricks Restorations and star of the hit TV show American Restoration. He is synonymous with the restoration and sales of Coke machines and has been restoring for over 30 years. Learn from the best and use this book as a guide when looking to buy or sell.
Author: Bartow J. Elmore
Publisher: W. W. Norton & Company
ISBN: 0393245934
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Thomas Oliver
Publisher: Random House
ISBN: 0804151318
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Author: Jeremy Butler
Publisher:
ISBN: 1592539130
Category : Cooking
Languages : en
Pages : 163
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Book Description
DIVThis book breaks down the science of carbonation so you can discover over 35 natural and healthy recipes that are easily adapted for each of the three methods for carbonation./div
Author: Hirukuma
Publisher: Yen Press LLC
ISBN: 0316479128
Category : Fiction
Languages : en
Pages : 234
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Book Description
After dying in a traffic accident, I find myself standing near an unfamiliar lake. My body won't move, I can't hear my voice, and when I try to shout in confusion, words that I never expected come out! "Get one free with a winner." I-it seems I've turned into a vending machine...! I can only do what actual vending machines can. It's impossible to move by myself, and there's no way for me to have any meaningful conversation-how am I going to survive some fantasy world's dungeon like this?!
![How Much Is Too Much? [previously Published as How Much Is Enough?] PDF](https://books.google.com/books/content/images/frontcover/eAMBAwAAQBAJ?fife=w80-h100)
Author: Jean Illsley Clarke
Publisher: Da Capo Lifelong Books
ISBN: 073821681X
Category : Family & Relationships
Languages : en
Pages : 370
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Book Description
Revised edition of How much is enough?, published in 2004 by Marlowe & Company.
Author: Judith Levin
Publisher: Reaktion Books
ISBN: 1789144906
Category : Cooking
Languages : en
Pages : 183
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Book Description
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
Author: Clayton Purdom
Publisher: Archway Editions
ISBN: 9781576879979
Category : Music
Languages : en
Pages : 200
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Book Description
Irreverent, cultishly adored, and dearly missed, the music writers at cokemachineglow produced some of the greatest, weirdest, funniest, sharpest criticism of the 21st century, and have gone on to write for major publications. In that sweet spot online before streaming and social media, people discovered music on blogs and webzines. A few have gone corporate, and nearly all the rest have disappeared. None are more missed than cokemachineglow - founded by a Canadian music writer in 2002, it grew to encompass a motley crew of brilliant, idiosyncratic writers and draw an intense readership of music fans. These critics have now published books and written for outlets like The New York Times, New York Magazine, The Guardian, Village Voice, Film Comment, Pitchfork, Esquire and GQ, among many other accomplishments, but there's never been - and never will be - another masthead so beloved and anarchic, writing that isn't just describing music but creating a culture, a narrative, a way of speaking that is hugely influential in how we hear, talk and tweet online. Featuring a brand new introductory essay by editor Clayton Purdom.
