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Author: Luciana Florêncio de Almeida
Publisher: Woodhead Publishing
ISBN: 0128147229
Category : Technology & Engineering
Languages : en
Pages : 398
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Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Luciana Florêncio de Almeida
Publisher: Woodhead Publishing
ISBN: 0128147229
Category : Technology & Engineering
Languages : en
Pages : 398
Get Book Here
Book Description
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
Author: Thomas E. Skidmore
Publisher: Oxford University Press, USA
ISBN: 9780195374551
Category : Brazil
Languages : en
Pages : 0
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Book Description
This second edition offers an unparallelled look at Brazil in the twentieth century, including in-depth coverage of the 1930 revolution and Vargas's rise to power; the ensuing unstable democratic period and the military coups that followed; and the reemergence of democracy in 1985. It concludes with the recent presidency of Luiz Inacio "Lula" da Silva, covering such economic successes as record-setting exports, dramatic foreign debt reduction, and improved income distribution. The second edition features numerous new images and a new bibliographic guide to recent works on Brazilian history for use by both instructors and students. Informed by the most recent scholarship available, Brazil: Five Centuries of Change, Second Edition, explores the country's many blessings--ethnic diversity, racial democracy, a vibrant cultural life, and a wealth of natural resources.
Author: Walter Gay McCreery
Publisher:
ISBN:
Category : Coffee
Languages : en
Pages : 100
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Book Description
Author: Phyllis Johnson
Publisher:
ISBN: 9780998771724
Category :
Languages : en
Pages :
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Book Description
Plantations. Slavery. These were the realities thatexisted in Brazil during the introduction of coffeestarting in the 18th century. This book shares the stories of black coffee farmers and how they found their success farming coffee.
Author: Stanley J. Stein
Publisher: Princeton University Press
ISBN: 9780691022369
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Originally published: Cambridge, Mass.: Harvard University Press, 1957.
Author: Mauricio A. Font
Publisher: Lexington Books
ISBN: 0739147501
Category : History
Languages : en
Pages : 394
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Book Description
This volume examines the dynamism of the São Paulo region and its coffee industry and evolution since the latter part of the nineteenth century. Targeting key players such as large entrepreneurial coffee landlords and immigrant settlers, this book addresses the process of transformation and segmentation in São Paulo and Brazil.
Author: Dalyse Toledo Castanheira
Publisher: BoD – Books on Demand
ISBN: 1838808841
Category : Technology & Engineering
Languages : en
Pages : 172
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Book Description
Coffee – Production and Research presents a diversity of important issues related to coffee, with an emphasis on the science of coffee growing. Coffee is one of the highest value commodities traded worldwide. Cultivated and consumed widely, it generates progress for both the economy and society. Divided into six sections, this book examines two coffee species of commercial importance, Coffea arabica L. and Coffea canephora Pierre ex. A. Froehner. Chapters cover such topics as biotechnology, growing, harvesting, post-harvest handling, quality, chemistry, commercialization, and byproducts of coffee.
Author: Adriana Farah
Publisher: Royal Society of Chemistry
ISBN: 1788016580
Category : Technology & Engineering
Languages : en
Pages : 874
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Book Description
Coffee is one of the most popular drinks in the world but how does the production influence chemistry and quality? This book covers coffee production, quality and chemistry from the plant to the cup. Written by an international collection of contributors in the field who concentrate on coffee research, it is edited expertly to ensure quality of content, consistency and organization across the chapters. Aimed at advanced undergraduates, postgraduates and researchers and accompanied by a sister volume covering how health is influenced by the consumption of coffee, these titles provide an impactful and accessible guide to the current research in the field.
Author: James Duncan
Publisher: John Wiley & Sons
ISBN: 0470997257
Category : Social Science
Languages : en
Pages : 544
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Book Description
A Companion to Cultural Geography brings together original contributions from 35 distinguished international scholars to provide a critical overview of this dynamic and influential field of study. Provides accessible overviews of key themes, debates and controversies from a variety of historical and theoretical vantage points Charts significant changes in cultural geography in the twentieth century as well as the principal approaches that currently animate work in the field A valuable resource not just for geographers but also those working in allied fields who wish to get a clear understanding of the contribution geography is making to cross-disciplinary debates
Author: Lucas Louzada Pereira
Publisher: Springer Nature
ISBN: 3030544370
Category : Technology & Engineering
Languages : en
Pages : 456
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Book Description
Quality Determinants In Coffee Production presents a comprehensive overview of the main determinants of coffee quality during processing. Authored by members of the Laboratory for Analysis and Research in Coffee at the Federal Institute of Espírito Santo, the chapters in this text explain how coffee quality can be affected through each step of the main processing methods. The first section explores the history of coffee processing, covering how the processes and techniques of sensorial analysis have developed. The second section covers the evolution of these techniques and how various complexities can affect their use, plus the statistical tools that are used to increase test accuracy. Another section focuses on the relationship between fruit microbiology and coffee quality, promoting an understanding of how yeasts, fungi and bacteria effect the quality of coffee during processing. Another section is dedicated to the biotechnological processes used in coffee production, including the applicability of induced and spontaneous routes from the manipulation of raw material, the relationship between wet processing and spontaneous fermentation and the construction of sensorial routes. A final section explores volatile coffee compounds and gas chromatography techniques, including chemical and sensory maps. The majority of the reference works published on coffee processing have a pragmatic approach covering production, harvesting, post-harvesting and marketing. This work goes beyond these subjects, covering the factors that impact quality and how they lead to either qualitative reduction or gains during processing. New technological and scientific indicators for the modification and the creation of sensory routes are extensively covered, as are the international protocols used in the sensorial analysis of coffee. With its broad approach, this text presents a multidisciplinary perspective connecting areas such as statistics, biochemistry, analytical chemistry and microbiology to the results of sensory analysis using different technologies and processes. A direct relationship between these factors is established in order to help researchers understand their combined effect on coffee quality during processing.
