The CLIA Guide to the Cruise Industry PDF Download
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Author: Marc Mancini
Publisher: Cengage Learning
ISBN: 9781111130893
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. This authoritative text is designed to support CLIA's highly regarded certification program while covering all the essential aspects of today's cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Marc Mancini
Publisher: Cengage Learning
ISBN: 9781111130893
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. This authoritative text is designed to support CLIA's highly regarded certification program while covering all the essential aspects of today's cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Marc Mancini
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.
Author: Marc Mancini
Publisher:
ISBN: 9781949667066
Category :
Languages : en
Pages : 256
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Book Description
Have you ever wondered how the cruise business works? If you have, then The CLIA Guide to the Cruise Industry is perfect for you. Originally conceived as a component of the Cruise Lines International Association (CLIA) certification program, this combination textbook-workbook will provide you an insight-filled voyage through every aspect of the cruise business.?It approaches its topic from the perspective of working professionals. Reviewed by some of the most knowledgeable and experienced executives in the cruise business, you'll get a rare insider's look on how cruise sales, marketing, and operations come together.?It makes reading about cruising fun. The CLIA Guide to the Cruise Industry uses a lively and relaxed style of prose. It will make cruising come alive for you.?It uses dozens of learning strategies to help you understand and remember what you learn. Highlighting, bullet points, headings, graphs, tables, color photos, self-diagnostics, case studies and application activities serve to clarify, magnify, and reinforce what you read.?It provides an insider's look at the cruise business. A senior VP at Royal Caribbean Cruise Line called this book's author, Dr. Marc Mancini, the guru of the cruise industry. He has designed over 150 CLIA training programs for cruise-related companies, including Seabourn, Norwegian Cruise Line, Holland America Line, Hurtigruten, American Cruise Lines and Delta Queen. This ensures that what you read reflects real-world insights into the cruise business.Whether you are a student, a traveler or just curious about the cruise industry, The CLIA Guide to the Cruise Industry will provide you with an intimate, detailed and accurate look into one of the true success stories of our times.
Author: Ross Dowling
Publisher: CABI
ISBN: 1780646089
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Author: Marc Mancini
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Widely recognized as the "bible" for veteran tour conductors, this information-packed resource offers insight into conducting successful and lucrative tours. Every important aspect of this exciting profession is covered. The perceptive handbook delves into client and escorting psychology, preparing prospective tour guides for the unexpected. 185 illus.
Author: Theo Notteboom
Publisher: Routledge
ISBN: 1000526933
Category : Transportation
Languages : en
Pages : 812
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Book Description
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development. Structured in eight sections plus an introduction and epilog, this textbook examines a wide range of seaport topics, covering maritime shipping and international trade, port terminals, port governance, port competition, port policy and much more. Key features of the book include: Multidisciplinary perspective, drawing on economics, geography, management science and engineering Multisector analysis including containers, bulk, break-bulk and the cruise industry Focus on the latest industry trends, such as supply chain management, automation, digitalization and sustainability Benefitting from the authors’ extensive involvement in shaping the port sector across five continents, this text provides students and scholars with a valuable resource on ports and maritime transport systems. Practitioners and policymakers can also use this as an essential guide towards better port management and governance.
Author: Lori Berberian Pelentay
Publisher: Createspace Independent Publishing Platform
ISBN: 9781483959160
Category : Cruise lines
Languages : en
Pages : 0
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Book Description
"Whether you are a new or seasoned agent, this beginner's guide to selling cruises provides a checklist of everything you need to know to make cruise bookings. It discusses different cruise lines and elements of a cruise booking, including reading deck plans, money matters, and how cruises work. A bonus chapter teaches how to organize your office, with sample forms for keeping track of bookings."--Publisher's description.
Author: Cruise Lines International Association
Publisher:
ISBN:
Category : Cruise lines
Languages : en
Pages : 69
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Book Description
Profiles CLIA's 21 member cruise lines.
Author: Elizabeth Becker
Publisher: Simon and Schuster
ISBN: 1439161003
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Author: Berlitz
Publisher: Apa Publications (UK) Limited
ISBN: 1780049455
Category : Travel
Languages : en
Pages : 868
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Book Description
A river cruise is undoubtedly the most civilized way to see the best of Europe; you can relax in the comfort of a small vessel as you glide through picturesque towns and spectacular scenery. But how do you choose which cruise company, which kind of rivership, and where to go? This thoroughly updated and expanded new edition of the Berlitz guide to River Cruising in Europe will tell you everything you need to know about taking a cruise along Europe's beautiful rivers and waterways. The book cuts through the brochures' hype - almost every river cruise company promises you luxury. But what does 'luxury' really mean? The guide gives you unbiased advice on the different kinds of river vessels and the facilities they offer, helping you to make an informed choice. We take you on a journey along Europe's rivers and waterways, describing the highlights along the way - the historic cities and majestic scenery of the Danube, the castles and vineyards of the romantic Rhine, and much more. Also included are listings for over 200 riverships, which are described and impartially rated, so that you can easily compare them and their facilities.
