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Author:
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 64
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Book Description
Author:
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 64
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Book Description
Author: CBS Radio Spot Sales
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author: Ann Marie Leshkowich
Publisher: University of Hawaii Press
ISBN: 0824847865
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
“My husband doesn’t have a head for business,” complained Ngoc, the owner of a children’s clothing stall in Ben Thanh market. “Naturally, it’s because he’s a man.” When the women who sell in Ho Chi Minh City’s iconic marketplace speak, their language suggests that activity in the market is shaped by timeless, essential truths: Vietnamese women are naturally adept at buying and selling, while men are not; Vietnamese prefer to do business with family members or through social contacts; stallholders are by nature superstitious; marketplace trading is by definition a small-scale enterprise. Essential Trade looks through the façade of these “timeless truths” and finds active participants in a political economy of appearances: traders’ words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or “bourgeois” – even as they quietly slip into southern Vietnam’s growing middle class. But Leshkowich argues that we should not dismiss the traders’ self-disparaging words simply because of their essentialist logic. In Ben Thanh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous. Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ngoc have plied their wares through four decades of political and economic transformation: civil war, postwar economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this groundbreaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped people’s lives and created market socialist political economy. It provides a compelling account of postwar southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of Ben Thanh market.
Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 702
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Author: Mehmet Huseyin Bilgin
Publisher: Springer Nature
ISBN: 3030650855
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
Author: Masud Rana Anik
Publisher: Shovon Ahmed
ISBN:
Category : Business & Economics
Languages : en
Pages : 11
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Book Description
"Passion to Profit: Your Entrepreneurial Journey" is your roadmap to entrepreneurial success. Whether you're a novice or an experienced entrepreneur, this guide helps you turn your passions into profitable ventures. Learn to identify your niche, conduct market research, secure funding, and scale your business. Discover the power of passion in entrepreneurship and celebrate your journey from dream to reality. If you're ready to make a difference in the business world, this book is your essential companion.
Author: Kerem Tomak
Publisher: IGI Global
ISBN: 9781591404453
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Advances in the Economics of Information Systems provides a wide perspective on the issues related to applications of economics to information systems area. From grid computing to online auctions, the reader can find novel uses of economics tools in understanding concepts related to the use of technology at the firm level. IT professionals will also find rich analysis of problems at their agenda and benefit from the insights this reference field provides.
Author: United States. Congress. Senate. Committee on Labor and Human Resources
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Author: Linda E. Swayne
Publisher: SAGE Publications
ISBN: 1506320376
Category : Business & Economics
Languages : en
Pages : 1960
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Book Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author: Rade B. Vukmir
Publisher: University Press of America
ISBN: 0761852336
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
In Lessons Learned, Rade Vukmir attempts to utilize his personal experience, along with the work of other business professionals, to offer a comprehensive organizational plan for business development emphasizing managerial and staff motivational skills.
