Author:
Publisher:
ISBN:
Category : Casinos
Languages : en
Pages : 694

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Book Description

Author:
Publisher:
ISBN:
Category : Leisure industry
Languages : en
Pages : 258

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Book Description

Author: Ronald A. Nykiel
Publisher: Psychology Press
ISBN: 0789034263
Category : Hospitality industry
Languages : en
Pages : 383

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Book Description
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Author: Terry C. Walker
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 676

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Author:
Publisher:
ISBN:
Category : Casinos
Languages : en
Pages : 592

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Author: William R. Eadington
Publisher: University of Nevada, Reno Bureau of Business & Economic Research
ISBN:
Category : Games & Activities
Languages : en
Pages : 502

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Book Description
This volume presents a sampling of state-of-the-art business and economic research that the new generation of gaming operations has spawned. Rather than "back of the envelope" and "seat of the pants" management, today's gaming companies rely on strategic planning, ROI analysis, customer tracking systems, focus groups, quantitative analysis, direct mail marketing, and customer service standards to improve performance. As competition for the discretionary dollar has increased, and as gaming has wedged itself into the center of modern entertainment offerings, the need for systematic and scientific analysis in the business of gaming has grown accordingly.

Author: IBP USA
Publisher: Lulu.com
ISBN: 1433061457
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
2011 Updated Reprint. Updated Annually. US Indian Gaming Laws and Regulations Handbook

Author: Leighton Vaughan Williams
Publisher: Oxford University Press
ISBN: 0199376697
Category : Business & Economics
Languages : en
Pages : 834

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Book Description
There is growing interest among academics and policymakers in the economics of gambling, which has been stimulated by major regulatory and tax changes in the U.S., U.K. Continental Europe, Asia, Australia and elsewhere. Unfortunately, there is no comprehensive source of path-breaking research on this topic. To fill this gap, we commissioned chapters from leading economists on all aspects of gambling research. Topics covered include the optimal taxation structure for various forms of gambling, factors influencing the demand and supply of gambling services, forecasting of gambling trends, regulation of gambling, the efficiency of racetrack and sports betting markets, gambling prevalence and behavior, modeling the demand for gambling services, the economic impact of gambling, substitution and complementarities among different types of gambling activity, and the relationship between gambling and other sectors of the economy. These are all important issues, with significant global implications. Specifically, we divide the Handbook into sections on casinos, sports betting, horserace betting, betting strategy, motivation, behavior and decision-making in betting markets, prediction markets and political betting, and lotteries and gambling machines

Author:
Publisher:
ISBN:
Category : Gambling
Languages : en
Pages : 212

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Book Description

Author: Jill Dyché
Publisher: Addison-Wesley Professional
ISBN: 9780201730623
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.