Author: Mary Curran Hackett
Publisher: HarperCollins Leadership
ISBN: 1400218721
Category : Business & Economics
Languages : en
Pages : 177
Book Description
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you’ll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn’t mean it’s time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
The Capital One Story
Author: Mary Curran Hackett
Publisher: HarperCollins Leadership
ISBN: 1400218721
Category : Business & Economics
Languages : en
Pages : 177
Book Description
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you’ll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn’t mean it’s time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Publisher: HarperCollins Leadership
ISBN: 1400218721
Category : Business & Economics
Languages : en
Pages : 177
Book Description
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you’ll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn’t mean it’s time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Capital One
Author: Joy Morgan
Publisher:
ISBN: 9781790985173
Category :
Languages : en
Pages : 183
Book Description
Capital One: The Untold Story is an incontestable and incomparable model for success. It is a tale of two men who appeared on the banking scene with an idea so outrageous that no one felt it could succeed. Fairbank and Morris caused an enormous change in the credit card industry, a change which transformed how the world did business. With this in mind, I want the readers to know what profound effect these two men and Capital One had on my life during my tenure. Because of my association with the two men, my life was significantly enriched.
Publisher:
ISBN: 9781790985173
Category :
Languages : en
Pages : 183
Book Description
Capital One: The Untold Story is an incontestable and incomparable model for success. It is a tale of two men who appeared on the banking scene with an idea so outrageous that no one felt it could succeed. Fairbank and Morris caused an enormous change in the credit card industry, a change which transformed how the world did business. With this in mind, I want the readers to know what profound effect these two men and Capital One had on my life during my tenure. Because of my association with the two men, my life was significantly enriched.
Capital
Author: Charles D. Ellis
Publisher: John Wiley & Sons
ISBN: 1118160908
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Go inside the elite investment firm with Capital. The Capital Group is one of the world?s largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for the first time, takes you inside one of the most elite and private investment firms out there?the Capital Group Companies?a value investment firm par excellence. It digs deeps to reveal the corporate culture and long-term investment strategies that have made Capital the one organization where most investment professionals would like to work and would most recommend as long-term investment managers for their family and friends.
Publisher: John Wiley & Sons
ISBN: 1118160908
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Go inside the elite investment firm with Capital. The Capital Group is one of the world?s largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for the first time, takes you inside one of the most elite and private investment firms out there?the Capital Group Companies?a value investment firm par excellence. It digs deeps to reveal the corporate culture and long-term investment strategies that have made Capital the one organization where most investment professionals would like to work and would most recommend as long-term investment managers for their family and friends.
The Code of Capital
Author: Katharina Pistor
Publisher: Princeton University Press
ISBN: 0691208603
Category : Business & Economics
Languages : en
Pages : 315
Book Description
"Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code of Capital explains how capital is created behind closed doors in the offices of private attorneys, and why this little-known fact is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else. In this revealing book, Katharina Pistor argues that the law selectively "codes" certain assets, endowing them with the capacity to protect and produce private wealth. With the right legal coding, any object, claim, or idea can be turned into capital - and lawyers are the keepers of the code. Pistor describes how they pick and choose among different legal systems and legal devices for the ones that best serve their clients' needs, and how techniques that were first perfected centuries ago to code landholdings as capital are being used today to code stocks, bonds, ideas, and even expectations--assets that exist only in law. A powerful new way of thinking about one of the most pernicious problems of our time, The Code of Capital explores the different ways that debt, complex financial products, and other assets are coded to give financial advantage to their holders. This provocative book paints a troubling portrait of the pervasive global nature of the code, the people who shape it, and the governments that enforce it."--Provided by publisher.
Publisher: Princeton University Press
ISBN: 0691208603
Category : Business & Economics
Languages : en
Pages : 315
Book Description
"Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code of Capital explains how capital is created behind closed doors in the offices of private attorneys, and why this little-known fact is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else. In this revealing book, Katharina Pistor argues that the law selectively "codes" certain assets, endowing them with the capacity to protect and produce private wealth. With the right legal coding, any object, claim, or idea can be turned into capital - and lawyers are the keepers of the code. Pistor describes how they pick and choose among different legal systems and legal devices for the ones that best serve their clients' needs, and how techniques that were first perfected centuries ago to code landholdings as capital are being used today to code stocks, bonds, ideas, and even expectations--assets that exist only in law. A powerful new way of thinking about one of the most pernicious problems of our time, The Code of Capital explores the different ways that debt, complex financial products, and other assets are coded to give financial advantage to their holders. This provocative book paints a troubling portrait of the pervasive global nature of the code, the people who shape it, and the governments that enforce it."--Provided by publisher.
Rap Capital
Author: Joe Coscarelli
Publisher: Simon and Schuster
ISBN: 198210788X
Category : Biography & Autobiography
Languages : en
Pages : 448
Book Description
"From mansions to trap houses, office buildings to strip clubs, Atlanta is defined by its rap music. But this flashy and fast-paced world is rarely seen below surface-level as a collection not of superheroes and villains, cartoons and caricatures, but of flawed and inspired individuals all trying to get a piece of what everyone else seems to have. In artistic, commercial, and human terms, Atlanta rap represents the most consequential musical ecosystem of this century so far. Rap Capital tells the dramatic stories of the people who make it tick, and the city that made them that way."--
Publisher: Simon and Schuster
ISBN: 198210788X
Category : Biography & Autobiography
Languages : en
Pages : 448
Book Description
"From mansions to trap houses, office buildings to strip clubs, Atlanta is defined by its rap music. But this flashy and fast-paced world is rarely seen below surface-level as a collection not of superheroes and villains, cartoons and caricatures, but of flawed and inspired individuals all trying to get a piece of what everyone else seems to have. In artistic, commercial, and human terms, Atlanta rap represents the most consequential musical ecosystem of this century so far. Rap Capital tells the dramatic stories of the people who make it tick, and the city that made them that way."--
Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments
Author: Jafar, Syed Hasan
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 463
Book Description
The pressing challenge of aligning cutting-edge technologies with environmental sustainability has emerged as a pivotal issue. As the demand for green investment strategies intensifies, the need for a comprehensive understanding of how to integrate blockchain and digital twins into financial practices becomes increasingly urgent. The disconnect between these innovative technologies and sustainable finance practices is a gap that, if left unbridged, hampers progress toward a more environmentally responsible financial future. Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments emerges as the solution to this critical problem. This book serves as a transformative guide, offering a deep dive into the synergy of blockchain and digital twins, providing real-world applications, case studies, and strategy frameworks. Tailored for academia, finance professionals, technologists, policymakers, and company leaders, this book bridges the gap between cutting-edge technologies and sustainable finance practices. It not only contributes to ongoing research but also acts as a catalyst for innovation, empowering individuals to make informed decisions in an evolving financial landscape with a heightened commitment to environmental responsibility. Embark on a journey with this groundbreaking resource, where technology meets sustainability, and discover how to reshape finance for a greener and more innovative future.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 463
Book Description
The pressing challenge of aligning cutting-edge technologies with environmental sustainability has emerged as a pivotal issue. As the demand for green investment strategies intensifies, the need for a comprehensive understanding of how to integrate blockchain and digital twins into financial practices becomes increasingly urgent. The disconnect between these innovative technologies and sustainable finance practices is a gap that, if left unbridged, hampers progress toward a more environmentally responsible financial future. Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments emerges as the solution to this critical problem. This book serves as a transformative guide, offering a deep dive into the synergy of blockchain and digital twins, providing real-world applications, case studies, and strategy frameworks. Tailored for academia, finance professionals, technologists, policymakers, and company leaders, this book bridges the gap between cutting-edge technologies and sustainable finance practices. It not only contributes to ongoing research but also acts as a catalyst for innovation, empowering individuals to make informed decisions in an evolving financial landscape with a heightened commitment to environmental responsibility. Embark on a journey with this groundbreaking resource, where technology meets sustainability, and discover how to reshape finance for a greener and more innovative future.
VC
Author: Tom Nicholas
Publisher: Harvard University Press
ISBN: 0674988000
Category : Business & Economics
Languages : en
Pages : 401
Book Description
“An incisive history of the venture-capital industry.” —New Yorker “An excellent and original economic history of venture capital.” —Tyler Cowen, Marginal Revolution “A detailed, fact-filled account of America’s most celebrated moneymen.” —New Republic “Extremely interesting, readable, and informative...Tom Nicholas tells you most everything you ever wanted to know about the history of venture capital, from the financing of the whaling industry to the present multibillion-dollar venture funds.” —Arthur Rock “In principle, venture capital is where the ordinarily conservative, cynical domain of big money touches dreamy, long-shot enterprise. In practice, it has become the distinguishing big-business engine of our time...[A] first-rate history.” —New Yorker VC tells the riveting story of how the venture capital industry arose from America’s longstanding identification with entrepreneurship and risk-taking. Whether the venture is a whaling voyage setting sail from New Bedford or the latest Silicon Valley startup, VC is a state of mind as much as a way of doing business, exemplified by an appetite for seeking extreme financial rewards, a tolerance for failure and experimentation, and a faith in the promise of innovation to generate new wealth. Tom Nicholas’s authoritative history takes us on a roller coaster of entrepreneurial successes and setbacks. It describes how iconic firms like Kleiner Perkins and Sequoia invested in Genentech and Apple even as it tells the larger story of VC’s birth and evolution, revealing along the way why venture capital is such a quintessentially American institution—one that has proven difficult to recreate elsewhere.
Publisher: Harvard University Press
ISBN: 0674988000
Category : Business & Economics
Languages : en
Pages : 401
Book Description
“An incisive history of the venture-capital industry.” —New Yorker “An excellent and original economic history of venture capital.” —Tyler Cowen, Marginal Revolution “A detailed, fact-filled account of America’s most celebrated moneymen.” —New Republic “Extremely interesting, readable, and informative...Tom Nicholas tells you most everything you ever wanted to know about the history of venture capital, from the financing of the whaling industry to the present multibillion-dollar venture funds.” —Arthur Rock “In principle, venture capital is where the ordinarily conservative, cynical domain of big money touches dreamy, long-shot enterprise. In practice, it has become the distinguishing big-business engine of our time...[A] first-rate history.” —New Yorker VC tells the riveting story of how the venture capital industry arose from America’s longstanding identification with entrepreneurship and risk-taking. Whether the venture is a whaling voyage setting sail from New Bedford or the latest Silicon Valley startup, VC is a state of mind as much as a way of doing business, exemplified by an appetite for seeking extreme financial rewards, a tolerance for failure and experimentation, and a faith in the promise of innovation to generate new wealth. Tom Nicholas’s authoritative history takes us on a roller coaster of entrepreneurial successes and setbacks. It describes how iconic firms like Kleiner Perkins and Sequoia invested in Genentech and Apple even as it tells the larger story of VC’s birth and evolution, revealing along the way why venture capital is such a quintessentially American institution—one that has proven difficult to recreate elsewhere.
When Genius Failed
Author: Roger Lowenstein
Publisher: Random House Trade Paperbacks
ISBN: 0375758259
Category : Business & Economics
Languages : en
Pages : 290
Book Description
“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—The New York Times NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEK In this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall. When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Street as a $100 billion moneymaking juggernaut, it suddenly suffered catastrophic losses that jeopardized not only the biggest banks on Wall Street but the stability of the financial system itself. The dramatic story of Long-Term’s fall is now a chilling harbinger of the crisis that would strike all of Wall Street, from Lehman Brothers to AIG, a decade later. In his new Afterword, Lowenstein shows that LTCM’s implosion should be seen not as a one-off drama but as a template for market meltdowns in an age of instability—and as a wake-up call that Wall Street and government alike tragically ignored. Praise for When Genius Failed “[Roger] Lowenstein has written a squalid and fascinating tale of world-class greed and, above all, hubris.”—BusinessWeek “Compelling . . . The fund was long cloaked in secrecy, making the story of its rise . . . and its ultimate destruction that much more fascinating.”—The Washington Post “Story-telling journalism at its best.”—The Economist
Publisher: Random House Trade Paperbacks
ISBN: 0375758259
Category : Business & Economics
Languages : en
Pages : 290
Book Description
“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—The New York Times NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEK In this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long-Term Capital Management. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein explains not just how the fund made and lost its money but also how the personalities of Long-Term’s partners, the arrogance of their mathematical certainties, and the culture of Wall Street itself contributed to both their rise and their fall. When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Street as a $100 billion moneymaking juggernaut, it suddenly suffered catastrophic losses that jeopardized not only the biggest banks on Wall Street but the stability of the financial system itself. The dramatic story of Long-Term’s fall is now a chilling harbinger of the crisis that would strike all of Wall Street, from Lehman Brothers to AIG, a decade later. In his new Afterword, Lowenstein shows that LTCM’s implosion should be seen not as a one-off drama but as a template for market meltdowns in an age of instability—and as a wake-up call that Wall Street and government alike tragically ignored. Praise for When Genius Failed “[Roger] Lowenstein has written a squalid and fascinating tale of world-class greed and, above all, hubris.”—BusinessWeek “Compelling . . . The fund was long cloaked in secrecy, making the story of its rise . . . and its ultimate destruction that much more fascinating.”—The Washington Post “Story-telling journalism at its best.”—The Economist
EBOOK: Managing Organizational Change: A Multiple Perspectives Approach (ISE)
Author: Ian Palmer
Publisher: McGraw Hill
ISBN: 0077189701
Category : Business & Economics
Languages : en
Pages : 465
Book Description
Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change, which recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.
Publisher: McGraw Hill
ISBN: 0077189701
Category : Business & Economics
Languages : en
Pages : 465
Book Description
Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change, which recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.
One Thousand Years - The Stories of Giao Châu, the Kingdoms of Linyi, Funan and Zhenla
Author: Tan Pham
Publisher: 315Kio Publishing
ISBN: 0473635283
Category : Architecture
Languages : en
Pages : 554
Book Description
During the Vietnam War, the country was divided at the 17th parallel. About 140 kilometres north of this dividing line is a mountain pass called Ngang pass. The land south of this pass, about 60 per cent of present-day Vietnam, was occupied for centuries by the kingdoms of Linyi, Funan and Zhenla. But most people either have not heard of them or have only vague ideas about them. This book is about these kingdoms. North of Ngang pass, Giao Châu, was ruled by northern dynasties for over a thousand years from the 2nd century BCE to the 10th century CE, barring a few intervals of independence. This volume also tells how the people of Giao Châu came out of this long period to become an independent nation and why they did not want to become part of dynastic China. This is Volume II of the book series, “A Traveller’s Story of Vietnam’s Past”; it continues where Volume I, “The Bronze Drums and The Earrings”, ends. The book contains 73 figures and illustrations. It tells the stories of familiar Vietnamese heroes like the Trưng sisters, Lady Triệu, the Black Emperor and Ngô Quyền. It also discusses the beginning of Buddhism in Vietnam and the stories of Shi Xie’s clan. The stories of Linyi’s kings and how the bloodthirsty Fan Wen and his successors prevented the Northern Dynasties from going beyond the Ngang pass are also explained. The expansion of the Funan territory from southern Vietnam to the Malay Peninsula by Fan Shiman is included. The little-known Nanzhao-An Nam War is also told with some details. The battle of the Bạch Đằng river in 938, when Giao Châu (Vietnam) gained independence, is recounted. Like Volume I, many places associated with historical events are also described in the book, including the sanctuary of Mỹ Sơn and its donation by King Bhavavarman. Chapter 1 – A summary of this book Chapter 2 – Under the Han - Giao Châu I Chapter 3 – Shi Xie and the beginning of Buddhism in Vietnam - Lady Triệu rebellion - Giao Châu II Chapter 4 – A forest town - the kingdom of Linyi and the Fans - A Generation of Raiders - Linyi I Chapter 5 – One hundred years of raids and plunders (336 to 446) - Linyi II Chapter 6 – The end of Linyi - Linyi III Chapter 7 – The inscriptions and the Varman’s - Linyi IV Chapter 8 – The Roman medals and the Óc Eo culture - Funan/Zhenla I Chapter 9 – The Kingdoms of Funan and Zhenla - Funan/Zhenla II Chapter 10 ̶ Pre-Angkor Inscriptions and three Khmer towers - Funan/Zhenla III Chapter 11 – Ten thousand springs or Vạn Xuân (542-602) - Giao Châu III Chapter 12 – The Black Emperor - The Great Father and Mother King or Bố Cái Đại Vương - Giao Châu IV Chapter 13 – Surrounded by rivers - A city of lakes: Hanoi, a nation capital - Giao Châu V Chapter 14 – The Nanzhao-An Nam war - Giao Châu VI Chapter 15 – Prelude to independence - Giao Châu VII Chapter 16 – The Dawn of Independence - Giao Châu VIII Chapter 17 – Conclusions Appendix 1 – Sources of Vietnamese history in the Chinese language used in this book Appendix 2 – Sources of Vietnamese history by Vietnamese authors written before the 19th century Appendix 3 – Names in Pinyin Chinese, English, and Vietnamese Appendix 4 – Polities under the Northern Rule period Appendix 5 – Giao Chỉ (Jiaozhi), Giao Châu (Jiaozhou), Luy Lâu (Leilou) and Long Biên (Longbian) Appendix 6 – List of Governors, Prefects etc. Appendix 7 – In Search of ancient Hanoi Appendix 8 – Ma Yuan’s expeditions Appendix 9 – The Kings of Linyi Appendix 10 ̶ The Kings of Funan and Zhenla Appendix 11 – The land that was Linyi Appendix 12 – Citadels of blood and gold Appendix 13 – An eyewitness account of the Nanzhao-An Nam war Appendix 14 – The population question Appendix 15 – Of li, bu, chi, liang, and jin Appendix 16 – Museums in Southern Vietnam Bibliography
Publisher: 315Kio Publishing
ISBN: 0473635283
Category : Architecture
Languages : en
Pages : 554
Book Description
During the Vietnam War, the country was divided at the 17th parallel. About 140 kilometres north of this dividing line is a mountain pass called Ngang pass. The land south of this pass, about 60 per cent of present-day Vietnam, was occupied for centuries by the kingdoms of Linyi, Funan and Zhenla. But most people either have not heard of them or have only vague ideas about them. This book is about these kingdoms. North of Ngang pass, Giao Châu, was ruled by northern dynasties for over a thousand years from the 2nd century BCE to the 10th century CE, barring a few intervals of independence. This volume also tells how the people of Giao Châu came out of this long period to become an independent nation and why they did not want to become part of dynastic China. This is Volume II of the book series, “A Traveller’s Story of Vietnam’s Past”; it continues where Volume I, “The Bronze Drums and The Earrings”, ends. The book contains 73 figures and illustrations. It tells the stories of familiar Vietnamese heroes like the Trưng sisters, Lady Triệu, the Black Emperor and Ngô Quyền. It also discusses the beginning of Buddhism in Vietnam and the stories of Shi Xie’s clan. The stories of Linyi’s kings and how the bloodthirsty Fan Wen and his successors prevented the Northern Dynasties from going beyond the Ngang pass are also explained. The expansion of the Funan territory from southern Vietnam to the Malay Peninsula by Fan Shiman is included. The little-known Nanzhao-An Nam War is also told with some details. The battle of the Bạch Đằng river in 938, when Giao Châu (Vietnam) gained independence, is recounted. Like Volume I, many places associated with historical events are also described in the book, including the sanctuary of Mỹ Sơn and its donation by King Bhavavarman. Chapter 1 – A summary of this book Chapter 2 – Under the Han - Giao Châu I Chapter 3 – Shi Xie and the beginning of Buddhism in Vietnam - Lady Triệu rebellion - Giao Châu II Chapter 4 – A forest town - the kingdom of Linyi and the Fans - A Generation of Raiders - Linyi I Chapter 5 – One hundred years of raids and plunders (336 to 446) - Linyi II Chapter 6 – The end of Linyi - Linyi III Chapter 7 – The inscriptions and the Varman’s - Linyi IV Chapter 8 – The Roman medals and the Óc Eo culture - Funan/Zhenla I Chapter 9 – The Kingdoms of Funan and Zhenla - Funan/Zhenla II Chapter 10 ̶ Pre-Angkor Inscriptions and three Khmer towers - Funan/Zhenla III Chapter 11 – Ten thousand springs or Vạn Xuân (542-602) - Giao Châu III Chapter 12 – The Black Emperor - The Great Father and Mother King or Bố Cái Đại Vương - Giao Châu IV Chapter 13 – Surrounded by rivers - A city of lakes: Hanoi, a nation capital - Giao Châu V Chapter 14 – The Nanzhao-An Nam war - Giao Châu VI Chapter 15 – Prelude to independence - Giao Châu VII Chapter 16 – The Dawn of Independence - Giao Châu VIII Chapter 17 – Conclusions Appendix 1 – Sources of Vietnamese history in the Chinese language used in this book Appendix 2 – Sources of Vietnamese history by Vietnamese authors written before the 19th century Appendix 3 – Names in Pinyin Chinese, English, and Vietnamese Appendix 4 – Polities under the Northern Rule period Appendix 5 – Giao Chỉ (Jiaozhi), Giao Châu (Jiaozhou), Luy Lâu (Leilou) and Long Biên (Longbian) Appendix 6 – List of Governors, Prefects etc. Appendix 7 – In Search of ancient Hanoi Appendix 8 – Ma Yuan’s expeditions Appendix 9 – The Kings of Linyi Appendix 10 ̶ The Kings of Funan and Zhenla Appendix 11 – The land that was Linyi Appendix 12 – Citadels of blood and gold Appendix 13 – An eyewitness account of the Nanzhao-An Nam war Appendix 14 – The population question Appendix 15 – Of li, bu, chi, liang, and jin Appendix 16 – Museums in Southern Vietnam Bibliography