The Capital Campaign in Higher Education PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Capital Campaign in Higher Education PDF full book. Access full book title The Capital Campaign in Higher Education by G. David Gearhart. Download full books in PDF and EPUB format.
Author: G. David Gearhart
Publisher: National Assn of College & Univ
ISBN: 9780915164981
Category : Education
Languages : en
Pages : 220
Get Book Here
Book Description
This book is a guide to the major elements of planning and conducting capital campaigns for colleges and universities. Chapter 1 provides an overview of a capital campaign and reviews the elements needed before campaign planning begins. Chapter 2 offers some historical background of development programs, and discusses selection of a campaign counsel, the campaign case statement, and feasibility studies. Chapters 3 and 4 cover the creation of a campaign organization, and the role of volunteers and the external campaign organization. The process of soliciting and asking for gifts is addressed in Chapter 5. Chapter 6 describes campaign mechanics, including a brief discussion of campaign cash flow as it relates to bricks-and-mortar gifts. The public relations aspects of campaigns are discussed in Chapter 7. Next, Chapter 8 looks at campaign accounting in relation to guidelines promulgated by the Council for Advancement and Support of Education (CASE). Finally, Chapter 9 reviews post-campaign plans including an agenda for future fund raising. Twelve appendixes include: a typical feasibility study; a needs statements; sample language for named chairs, endowments and fellowships; samples of advertising campaigns; an organization chart for a university relations department; and sample pledge forms. The CASE management and reporting standards for educational fund-raising campaigns are also appended. (CH)
Author: G. David Gearhart
Publisher: National Assn of College & Univ
ISBN: 9780915164981
Category : Education
Languages : en
Pages : 220
Get Book Here
Book Description
This book is a guide to the major elements of planning and conducting capital campaigns for colleges and universities. Chapter 1 provides an overview of a capital campaign and reviews the elements needed before campaign planning begins. Chapter 2 offers some historical background of development programs, and discusses selection of a campaign counsel, the campaign case statement, and feasibility studies. Chapters 3 and 4 cover the creation of a campaign organization, and the role of volunteers and the external campaign organization. The process of soliciting and asking for gifts is addressed in Chapter 5. Chapter 6 describes campaign mechanics, including a brief discussion of campaign cash flow as it relates to bricks-and-mortar gifts. The public relations aspects of campaigns are discussed in Chapter 7. Next, Chapter 8 looks at campaign accounting in relation to guidelines promulgated by the Council for Advancement and Support of Education (CASE). Finally, Chapter 9 reviews post-campaign plans including an agenda for future fund raising. Twelve appendixes include: a typical feasibility study; a needs statements; sample language for named chairs, endowments and fellowships; samples of advertising campaigns; an organization chart for a university relations department; and sample pledge forms. The CASE management and reporting standards for educational fund-raising campaigns are also appended. (CH)
Author: Michael J. Worth
Publisher: Rowman & Littlefield
ISBN: 1475828861
Category : Education
Languages : en
Pages : 212
Get Book Here
Book Description
Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.
Author: Everrett A. Smith
Publisher:
ISBN: 9781321387308
Category : Educational fund raising
Languages : en
Pages : 250
Get Book Here
Book Description
Public higher education has experienced a decline in state funding in real dollars. This has created financial challenges for many students and their families, as well as institutions. Tax revenue has decreased as a result of the economic recession, causing state leaders to reprioritize their fiscal responsibilities. Higher education has been viewed as a discretionary expense in competition with other state programs, so funding can, and often, does vary. Colleges and universities use alternative financial resources, most notably private fundraising, to meet their goals. The study was conducted to identify college leaders' perceptions of state funding during their institution's mega-capital campaign and determine the influence of mega-capital campaign involvement on state funding for their institution. Using a mixed-methods approach to collect and analyze data, the study found that there was no statistically significant difference between state funding and mega-capital campaigns, including no statistically significant differences between institutions who were hosting a mega-capital campaign and matched peer institutions that were not hosting mega-capital campaigns. College leaders also suggested that state funding for their university was not influenced by their institution's capital campaign status. Kingdon's (2011) Three Streams theoretical framework was used as a lens to analyze the policy implications for the study. This analysis indicated that substantial fiscal policy changes could be developed for public higher education. Further research on the impact of funding on higher education was recommended, as well as an exploration of state legislative funding decision-making processes.
Author: Michael J. Worth
Publisher: Rowman & Littlefield
ISBN: 1475862148
Category : Education
Languages : en
Pages : 163
Get Book Here
Book Description
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change. The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!
Author: Marcia Lynn Overby
Publisher:
ISBN: 9781321102314
Category : Education, Higher
Languages : en
Pages : 330
Get Book Here
Book Description
The changing financial environment of public universities includes competing priorities for state funding. In today's economy, state appropriations for higher education do not always keep pace with institutional need. During periods of declining state revenue, universities endure budget cuts reducing state funding. When tuition dollars cannot be increased further and state appropriations are decreased or flat, public university administrators rely on fundraising to meet their mission, goals, and vision for their institutions. The fundraising program believed to produce the greatest results is a capital campaign. Large and ambitious capital campaigns can help institutions of higher education respond to decreases in state funding, while allowing for institutional growth. A successful comprehensive capital campaign can transform an institution of higher education. However, capital campaigns require strong leadership and teamwork, and goals can be challenging to reach during times of economic hardship. In addition, a capital campaign needs the full support of the board of trustees, system president, and campus chancellor, who recognize that the campaign will be the focus of the campus for five to eight years. The purpose of this qualitative and intrinsic single case study was to explore and enhance understanding of trustee members' roles, views, and experiences during the University of Arkansas's highly successful capital campaign, Campaign for the Twenty-First Century, which concluded in 2005 and raised over $1 billion. Twelve knowledgeable and prominent leaders of the University of Arkansas and its Campaign for the Twenty-First Century were interviewed for this study. The campus chancellor, campaign steering committee members, and the senior advancement leaders strongly influence fundraising outcomes. The role of public university trustees in a capital campaign has not received much attention in the literature, although, the role of the president has. The role of trustees in a capital campaign for a private university is straightforward because the trustees are selected in large part for their fundraising abilities; however, the role of trustees in fundraising becomes more complicated for public universities that are part of a multicampus system.
Author: Andrea Kihlstedt
Publisher: Jones & Bartlett Learning
ISBN: 0763758310
Category : Business & Economics
Languages : en
Pages : 439
Get Book Here
Book Description
CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Author:
Publisher: Amer. Assn. of Community Col
ISBN:
Category :
Languages : en
Pages : 253
Get Book Here
Book Description
Author: Kent E. Dove
Publisher: Jossey-Bass
ISBN: 9780470914670
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." --National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
Author: Kent E. Dove
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Get Book Here
Book Description
An authoritative, systematic guide to planning and managing a successful capital campaign in any type of nonprofit organization. Dove draws on his extensive experience as a fund raising manager and consultant to offer winning strategies and formulas for streamlining the fund raising process and maximizing results. He offers practical, how-to advice for handling all phases of capital campaigns?from conducting an initial market analysis and getting board members involved to soliciting donors and ensuring ongoing commitment of key people. He identifies the key principles of a capital campaign?small or large, regional or national, and shows how these principles can be applied in any type of nonprofit organization.
Author: Michael J. Worth
Publisher: Rowman & Littlefield
ISBN: 1573565180
Category : Educational fund raising
Languages : en
Pages : 449
Get Book Here
Book Description
In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.
