Author: Michelle Carvill
Publisher: Crimson
ISBN: 1780591403
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
/fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
Author: Michelle Carvill
Publisher: Crimson Publishing
ISBN: 9781780591452
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.
Author: Clara Shih
Publisher: Prentice Hall
ISBN: 0134263502
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era, Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” —Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” —Ted Mathas, Chairman and CEO, New York Life
Author: Clara Shih
Publisher: Pearson Education
ISBN: 0132542455
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!
Author: Kimberley Brownlee
Publisher: Oxford University Press
ISBN: 0198871198
Category :
Languages : en
Pages : 321
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Book Description
Human rights capture what people need to live minimally decent lives. Recognised dimensions of this minimum include physical security, due process, political participation, and freedom of movement, speech, and belief, as well as - more controversially for some - subsistence, shelter, health, education, culture, and community. Far less attention has been paid to the interpersonal, social dimensions of a minimally decent life, including our basic needs for decent human contact and acknowledgement, for interaction and adequate social inclusion, and for relationship, intimacy, and shared ways of living, as well as our competing interests in solitude and associative freedom. This pioneering collection of original essays aims to remedy the neglect of social needs and rights in human rights theory and practice by exploring the social dimensions of the human-rights minimum. The essays subject enumerated social human rights and proposed social human rights to philosophical scrutiny, and probe the conceptual, normative, and practical implications of taking social human rights seriously. The contributors to this volume demonstrate powerfully how important this undertaking is, despite the thorny theoretical and practical challenges that social rights present. Being Social is the first in-depth and polyphonic philosophical treatment of social rights qua human rights in the English language. It explains how social rights are rights to participate and not only to being in society, but also, even more importantly, it uncovers the social and interactional dimension of all human rights. A must-read for international human rights lawyers concerned about the critique of human rights' individualism.' - Professor Samantha Besson, International Law of Institutions Chair, Collège de France, Paris & Professor of Public International Law and European Law, University of Fribourg, Switzerland 'Every human being has deep needs for sociality: for contact, connection, intimacy, inclusion, recognition, and community. In this pioneering volume, leading experts explore how social human rights can help fulfil these needs in our homes, workplaces, cities, nations, and virtual worlds. Since a human life is a life with others, human rights must include social rights too.' - Leif Wenar, Olive H. Palmer Professor in Humanities, Stanford University
Author: William Swan Sonnenschein
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 234
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Book Description
Author: Dr Paula Peres
Publisher: Academic Conferences Limited
ISBN: 1910810312
Category : Computers
Languages : en
Pages : 686
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Book Description
Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited
Author: David A. Hardcastle
Publisher: OUP USA
ISBN: 0195398874
Category : Political Science
Languages : en
Pages : 454
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Book Description
This fully revised classic text provides a comprehensive and integrated overview of the community theory and skills fundamental to all areas of social work practice.
Author: Efraim Turban
Publisher: Springer
ISBN: 3319170287
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author: Neal Thomas
Publisher: Routledge
ISBN: 1351764608
Category : Computers
Languages : en
Pages : 316
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Book Description
This book examines the semiotic effects of protocols and algorithms at work in popular social media systems, bridging philosophical conversations in human-computer interaction (HCI) and information systems (IS) design with contemporary work in critical media, technology and software studies. Where most research into social media is sociological in scope, Neal Thomas shows how the underlying material-semiotic operations of social media now crucially define what it means to be social in a networked age. He proposes that we consider social media platforms as computational processes of collective individuation that produce, rather than presume, forms of subjectivity and sociality.
