The Business of Being a Toy Influencer PDF Download
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Author: Kaitlin Scirri
Publisher: Capstone Press
ISBN: 1977155006
Category : Crafts & Hobbies
Languages : en
Pages : 49
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Book Description
"Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips"--
Author: Kaitlin Scirri
Publisher: Capstone Press
ISBN: 1977155006
Category : Crafts & Hobbies
Languages : en
Pages : 49
Get Book Here
Book Description
"Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips"--
Author: Kaitlin Scirri
Publisher:
ISBN: 9781977156624
Category :
Languages : en
Pages :
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Book Description
Author: Bi, Nicky Chang
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Author: Nadia Mansour
Publisher: Springer Nature
ISBN: 3031675312
Category :
Languages : en
Pages : 747
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Book Description
Author: Joel Backaler
Publisher: Springer
ISBN: 3319783963
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Author: Madhuri Panditrao Rakhunde
Publisher: Xoffencerpublication
ISBN: 8119534697
Category : Architecture
Languages : en
Pages : 182
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Book Description
The phrase "e-commerce," which is an abbreviation for "electronic commerce," is the term that is used to define the type of transaction that takes place when products and services are both purchased and sold via the utilization of the internet. Through the exploitation of electronic platforms such as websites, mobile applications, and social media, it is the process of conducting economic transactions between businesses and consumers or between businesses themselves. This can be done between businesses. Both between businesses and between businesses themselves are able to engage in this activity. The advent of e-commerce has not only made new options available to customers and proprietors of enterprises, but it has also brought about a profound transformation in the manner in which businesses function. Both parties have been presented with new opportunities that are available to them. When it comes to conducting business online, one of the most significant advantages is that it provides a way that is not only more efficient but also more convenient. Ecommerce is the industry term for this practice. Businesses are able to reach customers all over the world without the requirement for a physical presence through the use of e-commerce platforms that allow customers to explore and purchase things without having to leave the convenience of their own homes. The advantages that this provides to firms are substantial. The advent of e-commerce has resulted in the automation of a significant number of the operations that are involved in the process of making sales. These activities include the management of inventories, the processing of orders, and the shipping of products. In addition, this has made it simpler for companies to simplify their processes, which is yet another advantage that comes with conducting business online. As a consequence of the COVID-19 epidemic, which has led people to reduce the frequency of face-to-face encounters they have, the popularity and significance of online shopping has continued to continue to rise. This holds especially true in view of the fact that more and more people are making their purchases online. When one takes into account the fact that the epidemic has continued to expand, this is particularly pertinent in light of the fact that. Businesses who are able to adjust to the ever-changing environment of e-commerce are likely to have an advantage over their competitors in the years to come for the reasons that are discussed in the following paragraphs. This is because of the fact that e-commerce is subject to constant change. Purchasing and selling of goods or services through the use of the internet is referred to as "e-commerce," which is also widely referred to as "Electronic Commerce." Ecommerce is a method that incorporates the utilization of the internet. The process of selling tangible items through the use of the internet is widely referred to as "ecommerce" in the business sector. This phrase is commonly used throughout the business world. The phrase, on the other hand, can also be used to refer to any kind of business transaction that is carried out through the exploitation of the internet technology. The first such transaction that took place online took happened in 1994, when a man used his website, Net Market, which was an American retail platform, to sell a CD by the band Sting to a friend. This is the very first time that a client has made a purchase from a company through the World Wide Web, which is widely referred to as e-commerce in the modern world. There have been no previous instances of this happening. As a result of this, the growth of e-commerce has developed to the point where it is now easier to search and get things through the websites of online marketplaces and merchants. This is a consequence of the fact that e-commerce technology has advanced.
Author: Marianne M. Szymanski
Publisher: John Wiley & Sons
ISBN: 0787976113
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
This entertaining and informative book--written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalist--is an essential and authoritative guide to toys and play. Based on thirteen years of independent consumer-focused research, Toy Tips offers invaluable advice and practical information about selecting appropriate toys and answers questions such as Why do kids play with toys? What is the true role of toys? Which toys are good and which aren’t? How do toys figure into normal, healthy child development? “Invaluable and specific guidance about how the right toys can help your kids learn, develop, build skills, and have some fun.” --Michele Borba, consultant, educator, and author, Parents Do Make a Difference, Building Moral Intelligence, and No More Misbehavin' “No one is better equipped than Marianne Szymanski to help you make smart choices when purchasing toys for your kids or for the kids in your life.”--Spencer Christian, former host of Szymanski’s guest segments on ABC’s Good Morning America, and author, Is There a Dinosaur in Your Backyard? and many other children’s books “Szymanski’s years of experience and passion for serving children make her a leading voice in the developmental benefits of toys and play.”--From the Foreward by Marvin W. Berkowitz
Author: Ralph E. Hanson
Publisher: SAGE Publications, Incorporated
ISBN: 1544383002
Category : Language Arts & Disciplines
Languages : en
Pages : 489
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Book Description
The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.
Author: John-David Phyper
Publisher: John Wiley & Sons
ISBN: 0470736976
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
