The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients PDF Author: Wendy Allen
Publisher: W. W. Norton & Company
ISBN: 0393709833
Category : Business & Economics
Languages : en
Pages : 311

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Book Description
Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients PDF Author: Wendy Allen
Publisher: W. W. Norton & Company
ISBN: 0393709833
Category : Business & Economics
Languages : en
Pages : 311

Get Book Here

Book Description
Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients PDF Author: Lynn Grodzki
Publisher: W. W. Norton & Company
ISBN: 0393704629
Category : Business & Economics
Languages : en
Pages : 311

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Book Description
Building a thriving coaching business is a challenge.

Therapy with a Coaching Edge: Partnership, Action, and Possibility in Every Session

Therapy with a Coaching Edge: Partnership, Action, and Possibility in Every Session PDF Author: Lynn Grodzki
Publisher: W. W. Norton & Company
ISBN: 0393712486
Category : Psychology
Languages : en
Pages : 248

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Book Description
Bringing “coaching skills” to a therapy practice and clients. In Therapy with a Coaching Edge, professional practice guru Lynn Grodzki offers a new, paradigm-changing therapy model—adding the leverage and action of a coaching approach to the wisdom and goals of psychotherapy. This book presents a set of powerful coaching strategies that have been adapted and designed specifically for therapy—to provide more reach and range for therapists and counselors while not requiring a wholesale abandonment of therapeutic principles. Using this model, therapists at all levels of experience can promote behavioral change without insisting on homework or rigid protocols. Clients can spot results in each and every therapy session. Resistance to treatment often softens and client retention improves. Grodzki gives new and veteran clinicians the skills to not only improve client outcomes, but also energize themselves as practitioners. Therapists feel empowered as they learn to ask compelling questions that generate "ah-ha" moments. They help clients go beyond a discussion of symptoms to explore topics of core values. They show clients how to make decisions based on both necessity and a vision of a better future. The model provides readers with just-in-time learning, to identify a skill when it is needed an then immediately apply the steps in a session. Grodzki, an expert psychotherapist and master certified coach, has proven herself to be a trusted voice for therapists through her writing and workshops; she makes the steps to using a coaching approach understandable by offering lively case examples, "your turn" exercises, and sample scripts to give her readers the confidence and context to move forward.

Christian Coaching, Second Edition

Christian Coaching, Second Edition PDF Author: Gary Collins
Publisher: Tyndale House
ISBN: 1615215255
Category : Religion
Languages : en
Pages : 302

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Book Description
Do you long to make a difference in the lives of others? Every day, companies, churches, families, and individuals turn to coaches for help in navigating life’s transitions. A widely used and respected resource for leaders, pastors, and counselors, Christian Coaching will equip you with the tools to help people overcome obstacles and turn their potential into reality. Now updated and expanded, this groundbreaking guide presents a unique biblically based coaching model, designed to help you: Develop and refine your active listening skills Connect with people on a meaningful level Clarify a vision and defining steps to put it into practice Guide someone through obstacles and life transitions Coach people in a variety of career, marriage, family, and church situations Empower people to establish healthy boundaries with friends, family, and work And much more Now with interactive forms and questionnaires for you and your clients, this comprehensive guide may be the most helpful and entertaining book on coaching you’ll read. “Dr. Gary Collins takes all the vital elements of coaching and brings them together into one valuable resource. This book is essential for anyone—not just Christians—who wants to make a difference in the lives of others.” —Ken Blanchard, coauthor of The One Minute Manager and Lead Like Jesus

Coaching and Mentoring

Coaching and Mentoring PDF Author: Robert Garvey
Publisher: SAGE
ISBN: 1526417200
Category : Education
Languages : en
Pages : 369

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Book Description
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Drawing on extensive research and the authors’ own experiences as coaches and mentors, the book offers a critical perspective on the theory and practice of coaching and mentoring. The Third Edition is split into four parts and has been updated to include the contemporary debates, issues and influences in the field. It features a collection of new international case-studies, drawn from the USA, Africa, Asia and South America, along with an increased emphasis on current topics such as internal coaching schemes, e-technologies and social media. In addition to these features, there are four new chapters: Perspectives on Coaching and Mentoring from around the Globe – Comparing case studies written by practitioners in locations around the world. The Skilled Coachee – An examination of the role of coachee in the coaching and mentoring process. Question of Ethics – A chapter devoted to the ethical issues inherent in coaching and mentoring. Towards a Meta-Theory – A chance for the reader to conceive new ways to engage with theory and practice. The book is complemented by a companion website featuring a range of tools and resources for instructors and students, including PowerPoint slides, flash-cards and access to full text SAGE Journal articles. Suitable reading for students on coaching and mentoring modules.

Coaching and Mentoring

Coaching and Mentoring PDF Author: Bob Garvey
Publisher: SAGE
ISBN: 1446204065
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Coaching and mentoring are fast becoming essential aspects of modern managerial practice. With this growth comes an increasing number of students embarking on mentoring and coaching courses. The authors (well respected and trusted scholars in the field) provide an authoritative text with a comprehensive overview and critical grounding in the key concepts, models and research studies in coaching and mentoring and answer important questions such as `What does coaching and mentoring involve?', `What is its value?' and `How can the added value of mentoring and coaching be demonstrated?' Examples are drawn from a variety of sectors, including private businesses, public and voluntary organizations and schools. Contemporary debates are explained and chapters include features such as case studies, research questions and helpful tips to support the reader. To gain a wider perspective, there is a chapter which provides critical comment on the state of the art in the US, while the final chapter offers the first attempt at developing a unified theory of coaching and mentoring by drawing on their respective antecedents.

Attracting Perfect Customers

Attracting Perfect Customers PDF Author: Stacey Hall
Publisher: Berrett-Koehler Publishers
ISBN: 1609940377
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Niche Marketing for Coaches

Niche Marketing for Coaches PDF Author: Hannah McNamara
Publisher: Thorogood Publishing
ISBN: 1854184830
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more

A Generous Presence

A Generous Presence PDF Author: Rochelle Melander
Publisher: Rowman & Littlefield
ISBN: 156699456X
Category : Religion
Languages : en
Pages : 385

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Book Description
A Generous Presence is a collection of story-driven essays about the philosophy, tools, and work of coaching that is designed to support all spiritual leaders in deepening and enriching their personal and professional relationships. By practicing the coaching tools Rochelle Melander offers, spiritual leaders will be better equipped to guide those they work with toward accepting the past, creating a life vision, and setting goals for the future. Additionally, the tools provided in this book will help leaders understand themselves and enable them to strengthen their definitions for healthy living, raise their awareness about their own life and relationship skills, and improve their skills in relating to individuals and groups.

Essential Life Coaching Skills

Essential Life Coaching Skills PDF Author: Angela Dunbar
Publisher: Routledge
ISBN: 1135266921
Category : Psychology
Languages : en
Pages : 271

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Book Description
Essential Life Coaching Skills provides a comprehensive guide to the complete range and depth of skills required to succeed as a life coach. Angela Dunbar uses theoretical background alongside practical examples to provide a clear understanding of what makes a successful life coach. This book focuses on seven essential skill sets that are necessary for effective life coaching, with each chapter giving specific examples of how these skills are used in life coaching, and how they can be developed and improved. The book also includes a comprehensive, current overview of life coaching processes, practices and issues, from both the coach and client perspectives. Essential Life Coaching Skills will be ideal reading for new and existing life coaches who wish to find ways to enhance their competence and ability. It will also be of use to therapists and counsellors looking to expand into coaching.