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Author: Eugene M. Schwartz
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 308
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Book Description
Author: Eugene M. Schwartz
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 308
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Book Description
Author: Eugene Schwartz
Publisher:
ISBN: 9780998503509
Category :
Languages : en
Pages :
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Book Description
Author: Christian A. Brickman
Publisher: Archway Publishing
ISBN: 148081203X
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
Failure is an inevitable part of life and work. All leaders, no matter how capable, will face failure and setbacks in their careers. How a leader responds to those challenges, and more importantly, how he or she learns and grows from the experiences, will define his or her long term potential as a leader. In this book the author shares some of the failures he endured during his career and the most important learnings he derived from those experiences. The Brilliance in Failure is a unique look into the career of a successful executive and the many mistakes that he made on his leadership journey. Those mistakes and failures created huge opportunities for personal growth and turned out to be essential to his success over time. The authors central message is simply that failure is not something to be feared, but rather to be embraced as a learning opportunity that can shape your leadership style and expand your personal impact on an organization.
Author: Maggie Mongan
Publisher: Brilliant Biz Book Series
ISBN:
Category :
Languages : en
Pages : 238
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Book Description
Winning formulas to determine which activities truly drive profit, develop and nurture people as your greatest asset, discover new approaches to be more efficient, and build a peacefully performing business so you can step into your potential.
Author: John O'Keeffe
Publisher: Nicholas Brealey
ISBN: 1473644534
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Use triangular thinking for breakthrough business Business Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with - rather than within - boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.
Author: Lisa K. Gundry
Publisher: Dearborn Trade Publishing
ISBN: 9780793142736
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Learn to tap into a team's collective brainpower to reach breakthrough results. This guide presents a proven process for organizations to build teams that go beyond surviving to thriving, no matter whether the goal is charitable fund raising or new project development.
Author: David Kord Murray
Publisher: Penguin
ISBN: 1101136278
Category : Self-Help
Languages : en
Pages : 304
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Book Description
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
Author: Simon T. Bailey
Publisher: Sound Wisdom
ISBN: 0768404584
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Brilliance is a decision, It is time to disrupt your current reality and… Experience Your Shift Into Brilliance. This book is your roadmap, your call to action; your opportunity to create accelerated results professionally, personally and financially. It is time for you to turn every day into a brilliant breakthrough. Shift Your Brilliance will teach you: Strategies for sharpening your focus Steps to clear your vision Actions to harness individual and organizational potential Tools to unearth what really sets you on fire Tips on how to become a Chief Breakthrough Officer It is now time for you to Shift Your Brilliance!
Author: William C. Taylor
Publisher: Penguin
ISBN: 1591847753
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't just belong to geeks designing mobile apps and virtual-reality headsets, or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things in simple settings such as retail banks, office cleaning companies, department stores, small hospitals, and auto dealerships. William C. Taylor, cofounder of Fast Company and best-selling author of Practically Radical, traveled thousands of miles to visit these hotbeds of simple brilliance and unearth the principles and practices behind their success. He offers fascinating case studies and powerful lessons that you can apply to do ordinary things in extraordinary ways, regardless of your industry or profession. Consider, for instance, how... ·Miami Beach's dazzling 1111 Lincoln Road reimagined the humble parking garage as a high-profile public space that hosts weddings, yoga classes, and celebrity gatherings. ·USAA, the financial-services giant that provides soldiers and their families with insurance and banking products, inspires frontline employees to deliver legendary service by immersing them in military culture. ·Pal's Sudden Service, a fast-food chain with a cult following, serves up burgers and fries with such speed and accuracy that companies from other industries pay to learn from its astonishing discipline. ·Lincoln Electric, a manufacturer based in Euclid, Ohio, dominates its ultracompetitive markets with a fierce devotion to quality and productivity. But the key to its prosperity is a share-the-wealth model that gives everybody a sense of security and a piece of the action. It has maintained a strict no-layoff pledge since 1958. As Taylor writes: “The story of this book, its message for leaders who aim to do something important and build something great, is both simple and subversive: In a time of wrenching disruptions and exhilarating advances, of unrelenting turmoil and unlimited promise, the future is open to everybody. The thrill of breakthrough creativity and breakaway performance . . . can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields.” Simply Brilliant shows you how.
Author: Claude C. Hopkins
Publisher: David De Angelis
ISBN:
Category : Business & Economics
Languages : en
Pages : 90
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Book Description
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
