The Branding of Polaroid

The Branding of Polaroid PDF Author: Paul Giambarba
Publisher: Capearts Publishing
ISBN: 9780871550019
Category : Brand name products
Languages : en
Pages : 144

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Book Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

The Branding of Polaroid

The Branding of Polaroid PDF Author: Paul Giambarba
Publisher: Capearts Publishing
ISBN: 9780871550019
Category : Brand name products
Languages : en
Pages : 144

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Book Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

No Logo

No Logo PDF Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Brands

Brands PDF Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134277873
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

The Polaroid Project

The Polaroid Project PDF Author: William A. Ewing
Publisher:
ISBN: 9780500544730
Category : Photography
Languages : en
Pages : 0

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Book Description
In 1943 the American inventor and scientist Edwin H. Land was asked by his daughter why she couldn't see immediately the photograph he had just taken. Within an hour, Land had conceived of the technology required to make this seemingly impossible demand a reality. So begins the story of Polaroid instant photography, an invention that revolutionized the taking and making of pictures. But Land's creation was more than a groundbreaking scientific accomplishment; it also heralded an exciting new chapter of artistic expression. Through the efforts of thousands of photographers the world over, as well as the corporation's own artist support programme, which provided many with materials, Polaroid would help shape the artistic landscape of the late twentieth century - and, indeed, up to the present day. Published to accompany a major travelling exhibition, The Polaroid Project is a creative exploration of the relationship between Polaroid's many technological innovations and the art that was produced with their help. A wealth of illustrations showcases not only the myriad and often idiosyncratic approaches taken by such photographers as Ansel Adams, Robert Mapplethorpe, Ellen Carey and Chuck Close, but also a fascinating selection of the technical objects and artefacts that speak of the sheer ingenuity that lay behind the art.?With essays by the exhibition's curators and leading photographic writers and historians, The Polaroid Project provides a unique perspective on the Polaroid phenomenon - a technology, an art form, a convergence of both - and its enduring cultural legacy.

The Manchurian Candidate

The Manchurian Candidate PDF Author: Richard Condon
Publisher: RosettaBooks
ISBN: 0795335067
Category : Fiction
Languages : en
Pages : 312

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Book Description
The classic thriller about a hostile foreign power infiltrating American politics: “Brilliant . . . wild and exhilarating.” —The New Yorker A war hero and the recipient of the Congressional Medal of Honor, Sgt. Raymond Shaw is keeping a deadly secret—even from himself. During his time as a prisoner of war in North Korea, he was brainwashed by his Communist captors and transformed into a deadly weapon—a sleeper assassin, programmed to kill without question or mercy at his captors’ signal. Now he’s been returned to the United States with a covert mission: to kill a candidate running for US president . . . This “shocking, tense” and sharply satirical novel has become a modern classic, and was the basis for two film adaptations (San Francisco Chronicle). “Crammed with suspense.” —Chicago Tribune “Condon is wickedly skillful.” —Time

Land's Polaroid

Land's Polaroid PDF Author: Peter C. Wensberg
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
The unauthorized story of the enigmatic man who created a world-class organization in his own image and then lost control of it. 24 pages of photographs.

Lunar Sourcebook

Lunar Sourcebook PDF Author: Grant Heiken
Publisher: CUP Archive
ISBN: 9780521334440
Category : Science
Languages : en
Pages : 796

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Book Description
The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Instant

Instant PDF Author: Christopher Bonanos
Publisher: Chronicle Books
ISBN: 1616890851
Category : Antiques & Collectibles
Languages : en
Pages : 194

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Book Description
Tells the remarkable tale of Edwin Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age.

Andy Warhol, Ai Weiwei

Andy Warhol, Ai Weiwei PDF Author: John J. Curley
Publisher: Yale University Press
ISBN: 9780300219357
Category : Art, American
Languages : en
Pages : 0

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Book Description
This stunning publication is the first to examine in tandem the work and influence of two towering figures in contemporary art Andy Warhol (1928-1987) and Ai Weiwei (b. 1957) are two of the most internationally renowned artists of the past 100 years, famous not only for their artwork but also for influencing the culture of their time. This exciting book is the first to consider the work of these artists alongside one another, in dialogue and in correspondence, to explore the artists' meticulous observations of modern and contemporary art, life, and politics. Andy Warhol's investigation of consumer society, fame, and celebrity offers thought-provoking points of connection with Ai Weiwei's interrogation of the relationship between tradition and modernity, the role of the individual to the state, questions of human rights, and the value of freedom of expression. Parallels also exist between the ways in which each artist transformed the understanding of artistic value and studio production, and redefined the role of the artist--as impresario, cultural producer, activist, and brand. Alongside beautifully reproduced images by both artists--including works by Ai Weiwei published here for the first time--are illuminating essays by an international team of art experts, curators, and scholars that survey the scope of the artists' careers and interpret the significant impact of Andy Warhol and Ai Weiwei on modern art and contemporary life. This deluxe, collectible catalogue is available in three different, limited-edition colors. Published in collaboration with the National Gallery of Victoria, Melbourne, and the Andy Warhol Museum, Pittsburgh Exhibition Schedule: National Gallery of Victoria, Melbourne (12/11/15-04/24/16) The Andy Warhol Museum, Pittsburgh (06/01/16-09/01/16)

American Photography

American Photography PDF Author: Vicki Goldberg
Publisher: Chronicle Books
ISBN: 0811826228
Category : Photography
Languages : en
Pages : 246

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Book Description
This beautiful and informative photographic history includes images from 1900 to 1999. Many are often seen (bullet piercing the apple, splashing crown of milk, Sophia Loren looking askance at Jayne Mansfield's plunging decollete, and Dorothea Lange's Migrant Mother); but most are probably unknown, because the photos were selected not only for their visual and cognitive qualities but also for their importance to the history and development of photographic technique and usage. The century is divided into thirds for explanation's sake, and there is at least one photograph for every year. While this is a picture book, the accompanying text provides informative introductions to the uses and abuses of perhaps the century's most important medium. The book is companion to the PBS series. Oversize: 12.5x9.5". Annotation copyrighted by Book News Inc., Portland, OR