The Branding of Polaroid

The Branding of Polaroid PDF Author: Paul Giambarba
Publisher: Capearts Publishing
ISBN: 9780871550019
Category : Brand name products
Languages : en
Pages : 144

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Book Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

The Branding of Polaroid

The Branding of Polaroid PDF Author: Paul Giambarba
Publisher: Capearts Publishing
ISBN: 9780871550019
Category : Brand name products
Languages : en
Pages : 144

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Book Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

Instant

Instant PDF Author: Christopher Bonanos
Publisher: Chronicle Books
ISBN: 1616891580
Category : Photography
Languages : en
Pages : 193

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Book Description
"Pictures in a minute!" In the 1950s, '60s, and '70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land's extraordinary and beloved invention. From the introduction of Polaroid's first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy, accessible tone by New York magazine senior editor Chris Bonanos, this first book-length history of Polaroid also features colorful illustrations from Polaroid's history, including the company's iconic branding and marketing efforts.

The Branding of Polaroid, 1957-1977

The Branding of Polaroid, 1957-1977 PDF Author: Paul Giambarba
Publisher:
ISBN:
Category :
Languages : en
Pages : 180

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Book Description


Polaroid Now

Polaroid Now PDF Author: Steve Crist
Publisher: Chronicle Chroma
ISBN: 9781797201375
Category : Photography
Languages : en
Pages : 0

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Book Description
Polaroid Then and Now celebrates the history and evolution of the first and foremost instant imaging camera system. Featuring both vintage and current Polaroid photography, this book covers iconic midcentury photographers and artists, as well as contemporary creatives. • A foreword by Matthew Antezzo, Polaroid Art and Culture Director, provides both an historical account and a visionary view forward of the creative possibilities with the revered brand. • An artist index features thumbnail images of every photograph included in the book along with the name of the artist, the location, date, and the specific Polaroid camera and film stock used. • The cover of the book features the original 1960s packaging design by renowned graphic designer Paul Giambarba. This officially licensed partnership with the world-renowned Polaroid brand is the most comprehensive book published on Polaroid to date, showcasing the work of hundreds of photographers from all over the world. It's an eye-catching gift, too; the exterior packaging design of the book celebrates Polaroid's vintage, brightly colored and now iconic design of the Colorpack Film boxes. • The perfect gift for anyone who loves their Polaroid camera, as well as all things vintage like LPs, record players, and film • A beautifully designed book that is a covetable object in itself • Add it to the collection of books like The Polaroid Book by Barbara Hitchcock, Andy Warhol: Polaroids by Richard B. Woodward, and Polaroid: The Complete Guide to Experimental Instant Photography by Rhiannon Adam

Redefining the Instant Image

Redefining the Instant Image PDF Author: Polaroid Corporation
Publisher:
ISBN:
Category : Logos (Symbols)
Languages : en
Pages : 52

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Book Description


Land's Polaroid

Land's Polaroid PDF Author: Peter C. Wensberg
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
The unauthorized story of the enigmatic man who created a world-class organization in his own image and then lost control of it. 24 pages of photographs.

Progressive Profit

Progressive Profit PDF Author: Conor Cook
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description


The Camera Does the Rest

The Camera Does the Rest PDF Author: Peter Buse
Publisher: University of Chicago Press
ISBN: 022631216X
Category : History
Languages : en
Pages : 323

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Book Description
In a world where nearly everyone has a cellphone camera capable of zapping countless instant photos, it can be a challenge to remember just how special and transformative Polaroid photography was in its day. And yet, there’s still something magical for those of us who recall waiting for a Polaroid picture to develop. Writing in the context of two Polaroid Corporation bankruptcies, not to mention the obsolescence of its film, Peter Buse argues that Polaroid was, and is, distinguished by its process—by the fact that, as the New York Times put it in 1947, “the camera does the rest.” Polaroid was often dismissed as a toy, but Buse takes it seriously, showing how it encouraged photographic play as well as new forms of artistic practice. Drawing on unprecedented access to the archives of the Polaroid Corporation, Buse reveals Polaroid as photography at its most intimate, where the photographer, photograph, and subject sit in close proximity in both time and space—making Polaroid not only the perfect party camera but also the tool for frankly salacious pictures taking. Along the way, Buse tells the story of the Polaroid Corporation and its ultimately doomed hard-copy wager against the rising tide of digital imaging technology. He explores the continuities and the differences between Polaroid and digital, reflecting on what Polaroid can tell us about how we snap photos today. Richly illustrated, The Camera Does the Rest will delight historians, art critics, analog fanatics, photographers, and all those who miss the thrill of waiting to see what develops.

Instant Love

Instant Love PDF Author: Jenifer Altman
Publisher: Chronicle Books
ISBN: 1452113491
Category : Photography
Languages : en
Pages : 179

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Book Description
With instant film once again available, Polaroids and other instant cameras are enjoying a resurgence in popularity. This friendly and informative guide is the essential how-to book for shooting gorgeous instant pictures with personal panache and a touch of romance. Packed with tips on how to shoot with various cameras, details about the different types of film available, advice on composition and lighting techniques, plus creative projects to transform snapshots into keepsake mementos and portfolios of beautiful images for inspiration, this is the ultimate companion for capturing instant memories.

Polaroid Corporation

Polaroid Corporation PDF Author: Karen J. Freeze
Publisher:
ISBN:
Category : Cameras
Languages : en
Pages : 15

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Book Description