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Author: Peter Montoya
Publisher: McGraw Hill Professional
ISBN: 0071641777
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Author: Peter Montoya
Publisher: McGraw Hill Professional
ISBN: 0071641777
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Author: Sally Hogshead
Publisher: HarperCollins
ISBN: 0062405934
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Author: Nick Westergaard
Publisher: AMACOM
ISBN: 0814439233
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Author: Christian Rudder
Publisher: Crown
ISBN: 0385347383
Category : Social Science
Languages : en
Pages : 226
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Book Description
A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
Author: Yulia Hendri Yeni
Publisher: European Alliance for Innovation
ISBN: 1631903101
Category : Social Science
Languages : en
Pages : 361
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Book Description
The quality improvement of higher education is needed to guarantee the quality of the graduates for the future competitiveness. Due to the local and global changes and the issue of Industrial Revolution 4.0, higher education needs to compliance the paradigm. Labor requirement’s competence requires curriculum reformation from input-based education to outcome-based education. In learning, the paradigm friction appears from instructional paradigm to learning paradigm. To solve the related proportion, LP3M (Institute of Educational Development and Quality Assurance) Universitas Andalas initiated the International Conference on Educational Development and Quality Assurance (ICED-QA 2). This conference was attended expert and researchers from different countries to discuss the issues about “Educational Quality Development in Industrial Revolution 4.0”.
Author: Michael Ellsberg
Publisher: Penguin
ISBN: 1591845610
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Some of the smartest, most successful people in the country didn’t finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you’ll need to learn to be successful you’ll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don’t have college degrees, including fashion magnate Russell Simmons and Facebook founding president Sean Parker. This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you’re a high school dropout or graduate of Harvard Law School.
Author: Farooq haque
Publisher: Notion Press
ISBN:
Category : Self-Help
Languages : en
Pages : 338
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Book Description
"Unleash Your Personal Brand: Master the Art of Personal Branding for Academic and Professional Success" is your gateway to a world where personal branding reigns supreme. This transformative journey will empower you to discover the essence of personal branding and its profound impact on your academic and professional path. Learn the essential components of personal branding, from crafting your unique brand identity to harnessing the power of storytelling and establishing a strong online presence. Unlock the secrets of networking, thought leadership, and showcasing your skills, while building a solid support system along the way. Discover the strategies to manage and evolve your personal brand, navigate job searches and interviews, and leave a lasting reputation and legacy. Be inspired by captivating case studies of renowned individuals like Serena Williams, Elon Musk, Beyoncé, and more, who have leveraged personal branding to achieve extraordinary success. Join us on this exhilarating adventure and unlock the full potential of your personal brand. Prepare to make an indelible mark in the academic and professional world like never before. Your journey starts now!
Author: David Cutler
Publisher: Oxford University Press, USA
ISBN: 0190200820
Category : Education
Languages : en
Pages : 417
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Book Description
The Savvy Music Teacher unveils a clear and realistic blueprint for independent music teachers to earn a respectable living while increasing impact. Integrating seven large-scale income/impact streams, this model paves the way for a varied and exciting livelihood which features vignettes of extraordinary savvy music teachers.
Author: Rosy Boardman
Publisher: Springer
ISBN: 3030036170
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Author: Mateusz Grzesiak
Publisher: Springer
ISBN: 3319696971
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
