The Book of Guinness Advertising PDF Download
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Author: Jim Davies
Publisher: Guinness Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Author: Jim Davies
Publisher: Guinness Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Author: Brian Sibley
Publisher:
ISBN: 9780851124001
Category : Advertising
Languages : en
Pages : 221
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Book Description
Author: Benson, S.H., Ltd
Publisher:
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Description: Reproductions of advertisements for Guinness.
Author: David Hughes
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28
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Book Description
Author: Stephen Mansfield
Publisher: Thomas Nelson
ISBN: 1418580678
Category : Cooking
Languages : en
Pages : 304
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Book Description
The history of Guinness, one of the world's most famous brands, reveals the noble heights and generosity of a great family and an innovative business. The history began in Ireland during the late 1700s when the water in Ireland as well as throughout Europe was famously undrinkable, and the gin and whiskey that took its place was devastating civil society. It was a disease ridden, starvation plagued, alcoholic age, and Christians like Arthur Guinness, as well as monks and evangelical churches, brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 246 years and 150 countries later, Guinness is a global brand and one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today including: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the beer itself. The Search for God and Guinness is an amazing, true story of how the Guinness family used its wealth and influence to touch millions during a dark age.
Author: Paul Hartley
Publisher: Hamlyn
ISBN: 9780600620372
Category : Cooking
Languages : en
Pages : 0
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Book Description
A celebration of the great Guinness® success story; featuring advertising campaigns and a collection of delicious Guinness® inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness® beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness®, the brand . Added to this are eighteen delicious Guinness® recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.
Author: David Hughes
Publisher: Phimboy
ISBN: 9780955371301
Category : Alcoholic beverages
Languages : en
Pages : 312
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Book Description
Author: Dr. Chris Hackley
Publisher: SAGE
ISBN: 1848600526
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author: Alicia Kelly
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
