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Author: Erwan Rambourg
Publisher: John Wiley & Sons
ISBN: 1118950291
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Author: Erwan Rambourg
Publisher: John Wiley & Sons
ISBN: 1118950291
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Author: Erwan Rambourg
Publisher: Figure 1 Publishing
ISBN: 177327127X
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
Author: A. Wylie
Publisher: BoD – Books on Demand
ISBN: 3752532289
Category : Fiction
Languages : en
Pages : 306
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Book Description
Reprint of the original, first published in 1867.
Author: James E. Shaw
Publisher: James Shaw
ISBN: 9781615826711
Category : Juvenile Fiction
Languages : en
Pages : 364
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Book Description
Dr. James E. ShawA¢a¬athe only researcher allowed inside some of the countryA¢a¬a¢s state youth prisons to conduct four-year interviews of children who killedA¢a¬abrings, based on his professional case files, this novel featuring teenage Candela McQueen. Candela gets her life back together in state youth prison and emerges as an adult parolee to become lead singer of the hip-hop group JEZEBEL, and an international mega-celebrity. Her fan base, the A¢a¬AGreat Dame Fan Club,A¢a¬A is enormous. Diva Candela McQueenA¢a¬a¢s thrilling and powerful story is an odyssey from love, trust, lust, money and betrayal, to forgiveness and redemption, as she overcomes one obstacle after another and keeps her eyes on the prize, winning against the odds.
Author: Stephen T. Savage
Publisher: iUniverse
ISBN: 059587150X
Category : Fiction
Languages : en
Pages : 201
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Book Description
Meet Mawdy. Mawdy's one sticky fella. And the star. Of this felonious novella. He likes to steal things. Or so it seems. He's got a degree. In Kleptology. Believe you me. Mawdy's been in The Joint. Two times. And he doesn't want to make it three. That's the hat factory. Where he studiously. Studied. The Big Books. Cutting up. The Big Words. Fun. Da. Men. Tally. With Doler, the old guy. His mentoring mentor. Ever so elementarily. Mawdy hates The Mayor. But he loves the ladies. As all is fair. With the right amount. Of savoir-faire. He's paid his dues. With a hat that's black. And one that's blue. He has some Momma issues. And a few enemies. But most importantly. Mawdy. Our word-proficient. Visionary. Is down for the cause. Con. Se. Quently. Carrying the water. For The Cheese. A strikingly original poetic narrative, Splattery illustrates the timeless story of a person's internal struggle with their place in the world. Mawdy works for The Cheese, the overweight crime boss who runs the eastern section of the city. Being employed by the most powerful man in town has its privileges, but is Mawdy the master of his destiny or just a victim of an inescapable fate?
Author: Alex Wong
Publisher: Triumph Books
ISBN: 1641256915
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
A nostalgic romp through modern NBA history as documented by basketball's most iconic and innovative magazine covers. Every magazine cover is the result of a series of intentional decisions. Cover Story shares the behind-the-scenes stories of these deliberate choices, which led to the most iconic basketball-related magazine covers during a period from 1984 to 2003. Through 100-plus interviews conducted with writers, editors, publishers, photographers, creative directors, and the players themselves, the book explores Michael Jordan's relationship with Sports Illustrated, Shaquille O'Neal and the hip-hop generation's impact on newsstands, the birth of SLAM and the inside stories of their most iconic covers, how the 1996 USA women's basketball team inspired a new era of women's sports magazines, the competition among publishers to put high school phenom LeBron James on the magazine cover first, and much more. Offering an immersive look at some of the most impactful moments in a golden era for modern basketball, this engaging read will appeal to basketball fans, pop culture enthusiasts, and those who want to take a deep dive into understanding how the individual components of a classic magazine cover come together. Features four full-color inserts showcasing a collection of notable magazine covers!
Author: Francesca Cartier Brickell
Publisher: Ballantine Books
ISBN: 0525621636
Category : Biography & Autobiography
Languages : en
Pages : 673
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Book Description
“A dynamic group biography studded with design history and high-society dash . . . [This] elegantly wrought narrative bears the Cartier hallmark.”—The Economist The “astounding” (André Leon Talley) story of the family behind the Cartier empire and the three brothers who turned their grandfather’s humble Parisian jewelry store into a global luxury icon—as told by a great-granddaughter with exclusive access to long-lost family archives “Ms. Cartier Brickell has done her grandfather proud.”—The Wall Street Journal The Cartiers is the revealing tale of a jewelry dynasty—four generations, from revolutionary France to the 1970s. At its heart are the three Cartier brothers whose motto was “Never copy, only create” and who made their family firm internationally famous in the early days of the twentieth century, thanks to their unique and complementary talents: Louis, the visionary designer who created the first men’s wristwatch to help an aviator friend tell the time without taking his hands off the controls of his flying machine; Pierre, the master dealmaker who bought the New York headquarters on Fifth Avenue for a double-stranded natural pearl necklace; and Jacques, the globe-trotting gemstone expert whose travels to India gave Cartier access to the world’s best rubies, emeralds, and sapphires, inspiring the celebrated Tutti Frutti jewelry. Francesca Cartier Brickell, whose great-grandfather was the youngest of the brothers, has traveled the world researching her family’s history, tracking down those connected with her ancestors and discovering long-lost pieces of the puzzle along the way. Now she reveals never-before-told dramas, romances, intrigues, betrayals, and more. The Cartiers also offers a behind-the-scenes look at the firm’s most iconic jewelry—the notoriously cursed Hope Diamond, the Romanov emeralds, the classic panther pieces—and the long line of stars from the worlds of fashion, film, and royalty who wore them, from Indian maharajas and Russian grand duchesses to Wallis Simpson, Coco Chanel, and Elizabeth Taylor. Published in the two-hundredth anniversary year of the birth of the dynasty’s founder, Louis-François Cartier, this book is a magnificent, definitive, epic social history shown through the deeply personal lens of one legendary family.
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 1118181549
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Author: Wolfgang Schaefer
Publisher: Kogan Page Publishers
ISBN: 1789664675
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749474378
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
