The Blackwell Encyclopedic Dictionary of Marketing PDF Download
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Author: Barbara R. Lewis
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 274
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Book Description
Author: Barbara R. Lewis
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 274
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Book Description
Author: LEWIS AND LITTLER (EDS)
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 0
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Book Description
Author: David Mercer
Publisher: Wiley-Blackwell
ISBN: 9780631211266
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Author: Gordon B. Davis
Publisher: John Wiley & Sons
ISBN: 9780631214847
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The Blackwell Encyclopedic Dictionary of Management Information Systems provides clear, concise, up to the minute and highly informative definitions and explanations covering the whole of the fast changing field of management information systems.
Author: David Steuart Mercer
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 422
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Book Description
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields, this book contains over 3000 entries in total, allowing all managers easy access to practical explanations of specific subjects.
Author: Dale Littler
Publisher: Wiley-Blackwell
ISBN: 9781405102544
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends
Author:
Publisher:
ISBN: 9352805410
Category :
Languages : en
Pages : 354
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Book Description
Author: Chris Argyris
Publisher: Wiley-Blackwell
ISBN: 9780631233176
Category : Business & Economics
Languages : en
Pages : 4224
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Book Description
The second edition of this flagship business and management reference work is divided into 12 individual subject volumes and an index and includes a brand new volume on Entrepreneurship: Comprises over 6500 specially commissioned and carefully edited entries Written and edited by international teams of over 1500 of the world's best scholars and teachers Features extended bibliographies of relevant, wider, international literature and the foremost global scholarship in each field Flexible, multi-level use, maintained and further extended by sophisticated cross-referencing both among individual encyclopedia entries and between volumes and external sources Available online, for the first time, via the EBSCO database and linked to wider literature and to an associated Blackwell Library Online, consisting of a selection of Blackwell Handbooks and Journals in the field. Register with us to receive updates on this landmark project at www.managementencyclopedia.com where you will find further details, a special pre-publication offer and, coming soon, contributor browsing features.
Author: Chris Argyris
Publisher: Wiley-Blackwell
ISBN: 9780631233176
Category : Business & Economics
Languages : en
Pages : 4224
Get Book Here
Book Description
The second edition of this flagship business and management reference work is divided into 12 individual subject volumes and an index and includes a brand new volume on Entrepreneurship: Comprises over 6500 specially commissioned and carefully edited entries Written and edited by international teams of over 1500 of the world's best scholars and teachers Features extended bibliographies of relevant, wider, international literature and the foremost global scholarship in each field Flexible, multi-level use, maintained and further extended by sophisticated cross-referencing both among individual encyclopedia entries and between volumes and external sources Available online, for the first time, via the EBSCO database and linked to wider literature and to an associated Blackwell Library Online, consisting of a selection of Blackwell Handbooks and Journals in the field. Register with us to receive updates on this landmark project at www.managementencyclopedia.com where you will find further details, a special pre-publication offer and, coming soon, contributor browsing features.
