Author: John Brockman
Publisher: Harper Collins
ISBN: 0062101560
Category : Science
Languages : en
Pages : 290
Book Description
"Theway Brockman interlaces essays about research on the frontiers of science withones on artistic vision, education, psychology and economics is sure to buzzany brain." —Chicago Sun-Times on This WillChange Everything Markingthe debut of a hard-hitting new series from Edge.org and Harper Perennial,editor John Brockman delivers a cutting-edge master class covering everythingyou need to know about The Mind. With original contributions by theworld’s leading thinkers and scientists, including Steven Pinker, George Lakoff, Philip Zimbardo, V. S. Ramachandran, and others, The Mind offers aconsciousness-expanding primer on a fundamental topic. Unparalleled in scope,depth, insight and quality, Edge.org’s The Mind isnot to be missed.
The Mind
Author: John Brockman
Publisher: Harper Collins
ISBN: 0062101560
Category : Science
Languages : en
Pages : 290
Book Description
"Theway Brockman interlaces essays about research on the frontiers of science withones on artistic vision, education, psychology and economics is sure to buzzany brain." —Chicago Sun-Times on This WillChange Everything Markingthe debut of a hard-hitting new series from Edge.org and Harper Perennial,editor John Brockman delivers a cutting-edge master class covering everythingyou need to know about The Mind. With original contributions by theworld’s leading thinkers and scientists, including Steven Pinker, George Lakoff, Philip Zimbardo, V. S. Ramachandran, and others, The Mind offers aconsciousness-expanding primer on a fundamental topic. Unparalleled in scope,depth, insight and quality, Edge.org’s The Mind isnot to be missed.
Publisher: Harper Collins
ISBN: 0062101560
Category : Science
Languages : en
Pages : 290
Book Description
"Theway Brockman interlaces essays about research on the frontiers of science withones on artistic vision, education, psychology and economics is sure to buzzany brain." —Chicago Sun-Times on This WillChange Everything Markingthe debut of a hard-hitting new series from Edge.org and Harper Perennial,editor John Brockman delivers a cutting-edge master class covering everythingyou need to know about The Mind. With original contributions by theworld’s leading thinkers and scientists, including Steven Pinker, George Lakoff, Philip Zimbardo, V. S. Ramachandran, and others, The Mind offers aconsciousness-expanding primer on a fundamental topic. Unparalleled in scope,depth, insight and quality, Edge.org’s The Mind isnot to be missed.
The Hacking of the American Mind
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Mindwise
Author: Nicholas Epley
Publisher: Vintage
ISBN: 030774356X
Category : Psychology
Languages : en
Pages : 274
Book Description
Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.
Publisher: Vintage
ISBN: 030774356X
Category : Psychology
Languages : en
Pages : 274
Book Description
Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.
Self-Hypnotism
Author: Leslie M. Lecron
Publisher: Signet
ISBN: 9780451070968
Category :
Languages : en
Pages : 208
Book Description
Publisher: Signet
ISBN: 9780451070968
Category :
Languages : en
Pages : 208
Book Description
Top of Mind (PB)
Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209
Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209
Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Tools of the Mind
Author: Elena Bodrova
Publisher: Taylor & Francis
ISBN: 1040005438
Category : Education
Languages : en
Pages : 283
Book Description
Now in its third edition, this classic text remains the seminal resource for in-depth information about major concepts and principles of the cultural-historical theory developed by Lev Vygotsky, his students, and colleagues, as well as three generations of neo-Vygotskian scholars in Russia and the West. Featuring two new chapters on brain development and scaffolding in the zone of proximal development, as well as additional content on technology, dual language learners, and students with disabilities, this new edition provides the latest research evidence supporting the basics of the cultural-historical approach alongside Vygotskian-based practical implications. With concrete explanations and strategies on how to scaffold young children’s learning and development, this book is essential reading for students of early childhood theory and development.
Publisher: Taylor & Francis
ISBN: 1040005438
Category : Education
Languages : en
Pages : 283
Book Description
Now in its third edition, this classic text remains the seminal resource for in-depth information about major concepts and principles of the cultural-historical theory developed by Lev Vygotsky, his students, and colleagues, as well as three generations of neo-Vygotskian scholars in Russia and the West. Featuring two new chapters on brain development and scaffolding in the zone of proximal development, as well as additional content on technology, dual language learners, and students with disabilities, this new edition provides the latest research evidence supporting the basics of the cultural-historical approach alongside Vygotskian-based practical implications. With concrete explanations and strategies on how to scaffold young children’s learning and development, this book is essential reading for students of early childhood theory and development.
The Great Mental Models, Volume 1
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Becoming Supernatural
Author: Dr. Joe Dispenza
Publisher: Hay House, Inc
ISBN: 1401953107
Category : Body, Mind & Spirit
Languages : en
Pages : 409
Book Description
A WALL STREET JOURNAL BESTSELLER by DR. JOE DISPENZA , the author of the New York Times bestseller You Are the Placebo, as well as Breaking the Habit of Being Yourself and Evolve Your Brain. Becoming Supernatural draws on epigenetics, quantum physics & neuroscience research conducted at his advanced workshops since 2012 to explore how common people are doing the uncommon to transform their consciousness, mindset, and beliefs to heal and live SUPERNATURAL lives. Becoming Supernatural marries some of the most profound scientific information with ancient spiritual wisdom to show how people like you and me can experience a more mystical life. Readers will learn that we are, quite literally supernatural by nature if given the proper knowledge and instruction, and when we learn how to apply that information through various healing meditations, we should experience a greater expression of our creative abilities. We have the capacity to tune in to frequencies beyond our material world and receive more orderly coherent streams of consciousness and energy; that we can intentionally change our brain chemistry to initiate profoundly mystical transcendental experiences; and how, if we do this enough times, we can develop the skill of creating a more efficient, balanced, healthy body, a more unlimited mind, and greater access to the quantum field and the realms of spiritual truth. Topics include: • Demystifying the body’s 7 energy centers and how you can balance them to heal • How to free yourself from the past by reconditioning your body to a new mind • How you can create reality in the generous present moment by changing your energy • The difference between third-dimension creation and fifth-dimension creation • The secret science of the pineal gland and its role in accessing mystical realms of reality • The distinction between Space-Time vs. Time-Space realities • And much more Chapters Include: Opening the Door to the Supernatural The Present Moment Tuning In to New Potentials in the Quantum Blessing of the Energy Centers Reconditioning the Body to a New Mind Case Studies: Living Examples of Truth Heart Intelligence Mind Movies/Kaleidoscope Walking Meditation Case Studies: Making It Real Space-Time and Time-Space The Pineal Gland Project Coherence: Making a Better World Case Studies: It Could Happen to You Using tools and disciplines ranging from cutting-edge physics to practical exercises such as a walking meditation, Dr. Joe offers nothing less than a proven program for stepping outside our physical reality and into the quantum field of infinite possibilities. “In a style that is simple, straightforward, and easy to understand, Dr. Joe Dispenza has woven into a single volume the paradigm-altering discoveries of quantum science and the deep teachings that adepts of the past dedicated their entire lifetimes to master.” — Gregg Braden, New York Times best-selling author of Human by Design and The Divine Matrix “We can create better lives for ourselves—and that we are not linear beings living linear lives, but dimensional beings living dimensional lives. Hopefully, reading it will help you understand that you already have all the anatomy, chemistry, and physiology you need to become supernatural sitting latent within you, waiting to be awakened and activated.” - Dr. Joe Dispenza New York Times best-selling author Researcher of epigenetics, quantum physics & neuroscience
Publisher: Hay House, Inc
ISBN: 1401953107
Category : Body, Mind & Spirit
Languages : en
Pages : 409
Book Description
A WALL STREET JOURNAL BESTSELLER by DR. JOE DISPENZA , the author of the New York Times bestseller You Are the Placebo, as well as Breaking the Habit of Being Yourself and Evolve Your Brain. Becoming Supernatural draws on epigenetics, quantum physics & neuroscience research conducted at his advanced workshops since 2012 to explore how common people are doing the uncommon to transform their consciousness, mindset, and beliefs to heal and live SUPERNATURAL lives. Becoming Supernatural marries some of the most profound scientific information with ancient spiritual wisdom to show how people like you and me can experience a more mystical life. Readers will learn that we are, quite literally supernatural by nature if given the proper knowledge and instruction, and when we learn how to apply that information through various healing meditations, we should experience a greater expression of our creative abilities. We have the capacity to tune in to frequencies beyond our material world and receive more orderly coherent streams of consciousness and energy; that we can intentionally change our brain chemistry to initiate profoundly mystical transcendental experiences; and how, if we do this enough times, we can develop the skill of creating a more efficient, balanced, healthy body, a more unlimited mind, and greater access to the quantum field and the realms of spiritual truth. Topics include: • Demystifying the body’s 7 energy centers and how you can balance them to heal • How to free yourself from the past by reconditioning your body to a new mind • How you can create reality in the generous present moment by changing your energy • The difference between third-dimension creation and fifth-dimension creation • The secret science of the pineal gland and its role in accessing mystical realms of reality • The distinction between Space-Time vs. Time-Space realities • And much more Chapters Include: Opening the Door to the Supernatural The Present Moment Tuning In to New Potentials in the Quantum Blessing of the Energy Centers Reconditioning the Body to a New Mind Case Studies: Living Examples of Truth Heart Intelligence Mind Movies/Kaleidoscope Walking Meditation Case Studies: Making It Real Space-Time and Time-Space The Pineal Gland Project Coherence: Making a Better World Case Studies: It Could Happen to You Using tools and disciplines ranging from cutting-edge physics to practical exercises such as a walking meditation, Dr. Joe offers nothing less than a proven program for stepping outside our physical reality and into the quantum field of infinite possibilities. “In a style that is simple, straightforward, and easy to understand, Dr. Joe Dispenza has woven into a single volume the paradigm-altering discoveries of quantum science and the deep teachings that adepts of the past dedicated their entire lifetimes to master.” — Gregg Braden, New York Times best-selling author of Human by Design and The Divine Matrix “We can create better lives for ourselves—and that we are not linear beings living linear lives, but dimensional beings living dimensional lives. Hopefully, reading it will help you understand that you already have all the anatomy, chemistry, and physiology you need to become supernatural sitting latent within you, waiting to be awakened and activated.” - Dr. Joe Dispenza New York Times best-selling author Researcher of epigenetics, quantum physics & neuroscience
The Book of Minds
Author: Philip Ball
Publisher: University of Chicago Press
ISBN: 0226822044
Category : Science
Languages : en
Pages : 513
Book Description
Popular science writer Philip Ball explores a range of sciences to map our answers to a huge, philosophically rich question: How do we even begin to think about minds that are not human? Sciences from zoology to astrobiology, computer science to neuroscience, are seeking to understand minds in their own distinct disciplinary realms. Taking a uniquely broad view of minds and where to find them—including in plants, aliens, and God—Philip Ball pulls the pieces together to explore what sorts of minds we might expect to find in the universe. In so doing, he offers for the first time a unified way of thinking about what minds are and what they can do, by locating them in what he calls the “space of possible minds.” By identifying and mapping out properties of mind without prioritizing the human, Ball sheds new light on a host of fascinating questions: What moral rights should we afford animals, and can we understand their thoughts? Should we worry that AI is going to take over society? If there are intelligent aliens out there, how could we communicate with them? Should we? Understanding the space of possible minds also reveals ways of making advances in understanding some of the most challenging questions in contemporary science: What is thought? What is consciousness? And what (if anything) is free will? Informed by conversations with leading researchers, Ball’s brilliant survey of current views about the nature and existence of minds is more mind-expanding than we could imagine. In this fascinating panorama of other minds, we come to better know our own.
Publisher: University of Chicago Press
ISBN: 0226822044
Category : Science
Languages : en
Pages : 513
Book Description
Popular science writer Philip Ball explores a range of sciences to map our answers to a huge, philosophically rich question: How do we even begin to think about minds that are not human? Sciences from zoology to astrobiology, computer science to neuroscience, are seeking to understand minds in their own distinct disciplinary realms. Taking a uniquely broad view of minds and where to find them—including in plants, aliens, and God—Philip Ball pulls the pieces together to explore what sorts of minds we might expect to find in the universe. In so doing, he offers for the first time a unified way of thinking about what minds are and what they can do, by locating them in what he calls the “space of possible minds.” By identifying and mapping out properties of mind without prioritizing the human, Ball sheds new light on a host of fascinating questions: What moral rights should we afford animals, and can we understand their thoughts? Should we worry that AI is going to take over society? If there are intelligent aliens out there, how could we communicate with them? Should we? Understanding the space of possible minds also reveals ways of making advances in understanding some of the most challenging questions in contemporary science: What is thought? What is consciousness? And what (if anything) is free will? Informed by conversations with leading researchers, Ball’s brilliant survey of current views about the nature and existence of minds is more mind-expanding than we could imagine. In this fascinating panorama of other minds, we come to better know our own.
The Artist's Way Morning Pages Journal
Author: Julia Cameron
Publisher: Penguin
ISBN: 0143129414
Category : Art
Languages : en
Pages : 306
Book Description
Elegantly repackaged, The Morning Pages Journal is one of The Artist's Way's most effective tools for cultivating creativity, personal growth, and change. Now more compact and featuring spiral binding to make for easier use, these Morning Pages invite you to do three pages daily of longhand writing, strictly stream-of-consciousness, which provoke, clarify, comfort, cajole, prioritize, and synchronize the day at hand. This daily writing, coupled with the twelve-week program outlined in The Artist's Way, will help you discover and recover your personal creativity, artistic confidence, and productivity. The Artist's Way Morning Pages Journal includes an introduction by Julia Cameron, complete instructions on how to use the Morning Pages and benefit fully from their daily use, and inspiring quotations that will guide you through the process.
Publisher: Penguin
ISBN: 0143129414
Category : Art
Languages : en
Pages : 306
Book Description
Elegantly repackaged, The Morning Pages Journal is one of The Artist's Way's most effective tools for cultivating creativity, personal growth, and change. Now more compact and featuring spiral binding to make for easier use, these Morning Pages invite you to do three pages daily of longhand writing, strictly stream-of-consciousness, which provoke, clarify, comfort, cajole, prioritize, and synchronize the day at hand. This daily writing, coupled with the twelve-week program outlined in The Artist's Way, will help you discover and recover your personal creativity, artistic confidence, and productivity. The Artist's Way Morning Pages Journal includes an introduction by Julia Cameron, complete instructions on how to use the Morning Pages and benefit fully from their daily use, and inspiring quotations that will guide you through the process.