The Best Book on iOS App Marketing PDF Download
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Author: Michael Amerson
Publisher: Hyperink Inc
ISBN: 1614640572
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year. Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.
Author: Michael Amerson
Publisher: Hyperink Inc
ISBN: 1614640572
Category : Business & Economics
Languages : en
Pages : 93
Get Book Here
Book Description
Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year. Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.
Author: Hagop Panosian
Publisher: Apress
ISBN: 1484226836
Category : Computers
Languages : en
Pages : 282
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Book Description
Cover every aspect of the app industry, from app idea generation through to marketing and performance monitoring. With this book you'll receive complete, reliable, up-to-date, and professional information and guidance. Learn iOS App Distribution is every developers thorough and accessible guide to successfully distributing apps. For readers who already know how to code and create apps, this book explains how the app industry works, how it is evolving, and what the key trends are. Rather than focus on the well-covered aspects of working with Swift and Xcode, you'll instead discover what it takes from a commercial standpoint to bring an app together and get it successfully out to customers. All the key technical aspects are simplified for you with non-technical backgrounds, and vast amounts of information are condensed into easy-to-understand visuals. What You'll Learn Review how the app industry nuances and how it works Analyze app statistics and key market trends Position an app appropriately within the industry Improve app performance and related products and services Who This Book Is For App designers, UI/UX design professionals, coders, app marketers, game designers, asset designers and app publishing companies.The book is also suitable for inventors and non-tech readers unfamiliar with the industry but interested in investing in apps
Author: Appjungle.net LLC
Publisher: Appjungle.net LLC
ISBN:
Category : Computers
Languages : en
Pages : 477
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Book Description
Master the skills and knowledge you need to succeed as a software engineer with this comprehensive guide. Whether you're new to the field or a seasoned professional, this book covers all the essential software development topics to help you stay up-to-date and excel in your role. This comprehensive guide covers essential topics in software engineering/software development. Read this book If: You want to start OR have started a career in software engineering. You want to know about all the technical topics you need to succeed. You want to understand the entire process of software engineering. You want to learn what they will NOT teach you in school. You want to understand coding, multithreading, testing, and more! You would like to learn the soft skills you need for promotions. You want to know why you are NOT getting promoted. You want to understand deep technical topics, i.e., encryption+crypto. If you think your company is doing Agile wrong. After reading the book, you will: · Understand how to have a successful career in software engineering. · Have the technical knowledge to know how and where to grow. · Have the soft skills framework to help get you promoted and do your job exceptionally. · Understand how to make the best decisions · Understand the technology and psychology to excel Don't wait! Buy this book now! The field of software engineering is so vast there is no way anyone can learn it all. With hundreds of languages and technologies, what you choose can make the difference between getting a job or not. From just thinking about a career in software engineering to senior level and beyond, this book has you covered. This book covers career, soft skills, processes, and deep technical details on coding, testing, architecture, and much more! Learn about software engineering and management career paths. Don't make mistakes that you can avoid with a little knowledge. Take your engineering knowledge to the next level to help you get the promotions you desire. If you are or plan to be a self-taught software engineer or plan on taking computer science/programming classes, you need this book to help you on your path. Get answers to: What classes should you take in high school/college? Should you become a software engineer? What do Software Engineers / Developers / Programmers do? What kind of computer do you need? What industry sector should you work in? What don't they teach you in school? Should you do consulting vs. full-time? Do you need certifications? Should you use a staffing firm? What do software engineers do? How do I get a job? How do I get promoted? How do I understand what hardware does? How to become a Senior Software Engineer, Staff Software Engineer and more? How do I become a manager? Learn about: Agile with Scrum, Multithreading, Source Control, Working with a team, Architecture, Algorithms / Data Structures, Networking, File Systems, Overviews of the web, Unicode, Dependency Injection, Security, Privacy, Object Oriented Languages, Message tracing, Floating point number processing, User Interface Design, Time Management, Cryptocurrency, Encryption, Recursion, Databases, Support, Testing, and much more! If you are looking for one of the best software engineering books, software development books, computer science books, or programming books, this is the right book for you. If you are or are planning to be a software engineer, software developer, application engineer, front end developer, tech career, or IT career, this is the book for you. If you find errors in the book, please don't leave that in a review. Please tell us directly. Go to the website mentioned at the end of the book. If you find errors visit our website.
Author: Dave Wooldridge
Publisher: Apress
ISBN: 143023301X
Category : Computers
Languages : en
Pages : 463
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Book Description
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Author: Nick Kuh
Publisher: Apress
ISBN: 1430243759
Category : Computers
Languages : en
Pages : 457
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Book Description
Taking a hands-on learning approach, Foundation iPhone App Development: Build An iPhone App in 5 Days with iOS 6 SDK quickly enables existing programmers to become familiar and comfortable coding Objective-C using Xcode 4.5, Storyboarding and the iOS 6 SDK to create apps for the iPhone. Nick Kuh, an experienced, Apple award-winning developer, will teach readers how to build an iOS 6 iPhone app from start to finish in 5 days. During a 5-day process you will learn how to build a professional, custom-designed, object-oriented iPhone App. You’ll start with a PhotoShop PSD design and an app idea. Then, throughout the remainder of the book, Nick will guide you through each stage of building the app. But it’s you who will build the app. You will learn how to think like an app developer, how to turn an idea into a beautiful iPhone app. In addition to the code and programming practices introduced, the book includes numerous tips, tricks and lessons learned to help new iPhone App developers succeed on the App Store: SEO, in-app marketing approaches and how to win more 5 star reviews. The 5-day learning process is divided into the following key stages: Day 1 begins with the initial planning, paper prototyping and Photoshop design phases of an app idea. You’ll learn how to provision your iOS apps for deployment to your iPhone. By the end of your first day you’ll get to learn on the job, creating an Object-Oriented Black Jack Game that implements the Model View Controller paradigm in Objective C. Day 2 is all about Storyboarding: creating and connecting all of the user interface views of our app. Day 3 begins with table views and data population. By the end of the third day you’ll be knee-deep in Core Data: building a data model and creating an editable, persistent data storage solution for your app. By Day 4 you’ll be learning how to communicate with Facebook using Apple’s new Social framework introduced in iOS 6. Day 5 kicks off with code and methods to add in-app social network marketing to your app. With your completed app you’ll then learn how to submit an App to Apple alongside numerous tips and tricks to improve your chances of success and visibility in this unique marketplace. From start to finish, this book inherits Nick’s tried and tested methods to build beautiful native iPhone Apps efficiently. After reading and using this book, you’ll come away with a core iOS development process and coding concepts that can be re-used and applied to your own iPhone app projects. Moreover, you’ll gain an understanding of how to architect your own apps, write reusable code and implement best practices for faster productivity and maybe even make some money, too.
Author: Mark Rollins
Publisher: Apress
ISBN: 1430239433
Category : Computers
Languages : en
Pages : 238
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Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Author: Jason Rich
Publisher: Que Publishing
ISBN: 0132861291
Category : Computers
Languages : en
Pages : 466
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Book Description
Covers iOS 5 Your iPad™ 2 atWork Supercharge your business effectiveness with iPad 2–in the office, on the road, everywhere! Got an iPad 2? Put it to work! If you’re a manager, entrepreneur, or professional… a consultant, salesperson, or freelancer… this book will make you more efficient, more effective, and more successful! It’s packed with easy, nontechnical business solutions you can use right now—each presented with quick, foolproof, full-color instructions. Securely connect your iPad 2 to your network; sync your email, contacts, calendar, Office documents, and smartphone; make the most of iPad 2’s latest productivity apps; capture up-to-the-minute news and financial data; even discover powerful specialized apps for your job and your industry. You already know how much fun your iPad 2 is, now discover how incredibly productive it can be, too! • Secure your iPad 2 with passwords and data encryption • Discover today’s most powerful low-cost iPad 2 productivity apps • Create winning sales and business presentations from your iPad 2 • Read PC and Mac files, from Microsoft Office to Adobe PDF • Manage your next project from your iPad 2 • Transform your iPad 2 into a powerful group brainstorming tool • Use your iPad 2 more efficiently on the road • Manage your company’s social networking presence from your iPad 2 • Hold iPad 2—based videoconferences and virtual meetings • Transform your iPad 2 into an ebook reader, and find the best new business and productivity books online • Reduce your communications costs with FaceTime and Skype • Find the best “vertical market” apps for healthcare, real estate, construction, engineering, finance, and more • Hire programmers to build custom apps that reach new customers or improve internal business processes • Add accessories that makes your iPad 2 even more useful
Author: Dave Wooldridge
Publisher: Apress
ISBN: 1430262397
Category : Computers
Languages : en
Pages : 433
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Book Description
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!
Author: Christopher Butler
Publisher: Smashing Magazine
ISBN: 3944540433
Category : Web site development
Languages : en
Pages : 126
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Book Description
Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about. Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience. TABLE OF CONTENTS - Stop Shouting. Start Teaching - If You Love Your Brand, Set It Free - What Successful Products Teach Us About Web Design - Social Media Is A Part Of The User Experience - How To Use Email To Alienate Your Users - How Metrics Can Make You A Better Designer - Keep Your Analytics Data Safe And Clean - It Works For "You": A User-Centric Guideline To Product Pages - How To Launch Anything
Author: Tyson McCann
Publisher: John Wiley & Sons
ISBN: 1118235347
Category : Computers
Languages : en
Pages : 306
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Book Description
A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!
