The Benefits and Costs of Generic Advertising of Agricultural Commodities PDF Download
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Author: Nicholas Edward Piggott
Publisher:
ISBN:
Category :
Languages : en
Pages : 556
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Book Description
Author: Nicholas Edward Piggott
Publisher:
ISBN:
Category :
Languages : en
Pages : 556
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Book Description
Author: Rosanna Mentzer Morrison
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 24
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Book Description
Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: William Noel Blisard
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 12
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Book Description
Author: Kent D. Messer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 48
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Book Description
Author: Jean Kinsey
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 3
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Book Description
Author: Denis Ferrol Dunham
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 104
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Book Description
Author: Harry Mason Kaiser
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author: Harry Mason Kaiser
Publisher: Peter Lang
ISBN: 9780820472713
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author: Kent D. Messer
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated that could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect voluntary producer contributions to generic advertising. The results suggest that producer referenda play a critical role in increasing contributions and that producer surplus is maximized by a provision point mechanism instituted by producer referendum with thresholds ranging from 68% to 90%, and expected funding from 47% to 77% of the time, depending on the level of advertising effectiveness.
