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Author: Mark Toft
Publisher: Bloomsbury Publishing USA
ISBN: 1440873216
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Author: Sue Urda
Publisher:
ISBN: 9781732812833
Category :
Languages : en
Pages :
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Book Description
Author: Leslie Ludy
Publisher: Multnomah
ISBN: 159052991X
Category : Young Adult Nonfiction
Languages : en
Pages : 274
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Book Description
Inside Every Young Woman is a Princess…In Search of her Prince In a culture that mocks our longing for tender romance, in a world where fairy tales never seem to come true — do we dare hope for more? For every young woman asking that question, this book is an invitation. With refreshing candor and vulnerability, bestselling author Leslie Ludy reveals how, starting today, you can experience the passion and intimacy you long for. You can begin a never-ending love story with your true Prince. Discover the authentic beauty of a life fully set-apart for Him. Experience a romance that will transform every part of your existence and fulfill the deepest longings of your feminine heart.
Author: Susan Sohn
Publisher: BroadStreet Publishing Group LLC
ISBN: 1424554527
Category : Religion
Languages : en
Pages : 170
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Book Description
Live your one life well. We pretend to lead picture-perfect lives. We post filtered images of our families smiling on a sunny beach, our protein shakes accenting our pre-workout selfies, and our freshly baked cookies cooling in our spotless kitchens. But we sit at home scrolling through Instagram feeling empty, lonely, and lost. After hundreds of honest conversations with women from around the world, Susan Sohn has come to understand the pressures twenty-first-century women feel to maintain glamorized portrayals of themselves. In True You, Susan shares insight from her interviews and personal experiences that encourage you to:reject the lies that you’re not enough and learn to walk in truth.ignore the pressure to perform and know who you are in Christ.stop masking loneliness and connect with other women. Once we allow ourselves to be seen, known, and loved—just as we are—we become free to be who God created us to be. Find the true you and lead a life of authenticity.
Author: Ritu Bhasin
Publisher:
ISBN: 9781775016205
Category : Authenticity (Philosophy)
Languages : en
Pages : 193
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Book Description
In a society that pushes conformity, how can you be courageously authentic despite fear of judgment? Award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. This is more than a call to "be yourself"-it's a rally to disrupt the status quo, bring your differences to the light, and help others do the same.
Author: Rebecca Friedlander
Publisher: Baker Books
ISBN: 1493417657
Category : Religion
Languages : en
Pages : 212
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Book Description
Americans spend millions on beauty products, weight-loss programs, and age-defying medical interventions each year. We set impossible standards and feel bad about ourselves when we don't reach them. Is beauty truly that difficult to attain? Or could it be that our idea of what's beautiful is simply too narrow? With engaging personal stories and dramatic before-and-after photography, filmmaker Rebecca Friedlander uncovers the true beauty of 12 women from various ethnicities and backgrounds, empowering us to shatter the lies of rejection, doubt, and low self-esteem. Utilizing compelling biblical truth and questions for personal reflection, Friedlander helps us identify our own personal battlegrounds, celebrate our uniqueness, and embrace God's definition of beautiful. Anyone who loves a great makeover story or who wants to explore their unique identity will love this eye-opening book. Let's stop letting the world define beauty and start being a voice that tells the world what true beauty actually looks like.
Author: Charles Taylor
Publisher: Harvard University Press
ISBN: 0674987691
Category : Philosophy
Languages : en
Pages : 155
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Book Description
“Charles Taylor is a philosopher of broad reach and many talents, but his most striking talent is a gift for interpreting different traditions, cultures and philosophies to one another...[This book is] full of good things.” —New York Times Book Review Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity’s challenges. “The great merit of Taylor’s brief, non-technical, powerful book...is the vigor with which he restates the point which Hegel (and later Dewey) urged against Rousseau and Kant: that we are only individuals in so far as we are social...Being authentic, being faithful to ourselves, is being faithful to something which was produced in collaboration with a lot of other people...The core of Taylor’s argument is a vigorous and entirely successful criticism of two intertwined bad ideas: that you are wonderful just because you are you, and that ‘respect for difference’ requires you to respect every human being, and every human culture—no matter how vicious or stupid.” —Richard Rorty, London Review of Books
Author: Osho
Publisher: Osho Media International
ISBN: 0880501960
Category : Body, Mind & Spirit
Languages : en
Pages : 326
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Book Description
'The Beauty of the Human Soul' continues the AUTHENTIC LIVING series by Osho with talks by the contemporary mystic during his stay in the United States. All of the Osho books are created from his extemporaneous talks, and in this volume reflect the intimate setting in which they were given, with small audiences of those gathered in the Oregon commune around him. Everything is on the table - belief in God, the meaning of compassion, what happens when we die. In sharing stories from his own life, bringing new insights to old parables, and challenging his listeners to examine their own conscious and unconscious beliefs, he begins to create a new and more authentic "narrative" about what we human beings are doing on this planet, and why we are here. The entire Authentic Living series is a manifesto of the priceless gift of individuality, of both the freedom and the responsibility that comes with living life according to your own light, free from fixed concepts and ideologies given by others – whether that be parents, teachers, priests, or politicians. The challenge is to take nothing for granted, leave no sacred cow unexamined. And to take the courage to step into the unknown with no idea of what is going to happen, with great creativity, sensitivity, and awareness, but with no fixed ideology. Osho says: "You have to go through a transformation and that, only you can do. Except you, nobody can reach there. And this is the beauty of the human soul, that it is absolutely unavailable to anybody. Your center is so protected by existence that nobody can even touch it."
Author: Leslie Kenton
Publisher:
ISBN: 9780091898663
Category : Beauty, Personal
Languages : en
Pages : 288
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Book Description
AUTHENTIC WOMAN reveals the secret of living your full potential on every level. Who you perceive yourself to be - even at your best - is only a shadow of the magnificent AUTHENTIC WOMAN you truly are. Leslie and Susannah Kenton invite you to travel with them on your own journey of self-discovery and illumination. Become more free, more empowered and more radiantly beautiful than you ever imagined possible. Drawing on decades of mind-body-spirit research, the best-selling Kenton mother-daughter team shows you how to embody your own spiritual blueprint for high-level health, unlimited joy and the deepest personal fulfilment.
Author: Harriet Hubbard Ayer
Publisher:
ISBN:
Category : Beauty, Personal
Languages : en
Pages : 562
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Book Description
Author: Mark Toft
Publisher: Bloomsbury Publishing USA
ISBN: 1440873216
Category : Business & Economics
Languages : en
Pages : 211
Get Book Here
Book Description
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
